5 secrets to a better website and more leads
TRANSCRIPT
5 Secrets to a Better Website and More Leads
Overview
Website Basics
• Meta Data/keywords
• Content
• Video
• Offer/call to action
• Form
• Track Results
Basics
• An important point to remember is that your website needs to do more than just look nice.
• You are looking to engage your visitors and encourage them to return while also fulfilling the needs of the search engines.
Basics
• Fully optimized content will keep the search engines happy and help to boost your rankings.
• Make sure that your content includes the keywords that you are looking to get ranked for.
Meta Data
What is Meta Data?
• Your meta data includes your website’s title, description and keywords or tags.
• You want to have Heading tags, known as H1, H2, etc.
• Also be sure to have internal links, a site map and robot.txt
• Basically how your website is coded makes a difference to the search engines.
Keywords
• “Keywords” are the terms used when someone is searching online.
• Once you have found the best keywords your website can rank for, you will want to make sure that you include these keywords on your website.
• Each page of your website can be optimized for a different keyword phrase.
Keyword Density
• You can use keywords throughout your content as well as in your meta data.
• The keywords are for the spiders, but the content is for your visitors.
• You want to try and use the keywords often, but ultimately write for the reader not the spiders.
Content- Engage Visitors
• Content is what will drive people to your website. The more you offer them, the more they will come back, interact, and share with their friends.
• Frequent, relevant content is key. The search engines reward sites that offer quality as well and quantity. Blogging is the best way to create new content.
Content
• Keep in mind that content isn’t restricted to text.
• Pictures are a quick way to engage your visitor, especially with images such as info graphics.
• Be sure to add alt-text to each image.
Via Mashable.com
Video
• Video is extremely powerful content to put on your site.
• Not only does it hold people’s interest, but it is also highly valued by the search engines.
• Sites with video convert better.
Video
• People enjoy watching videos.
• Videos are a quick way to learn new things.
• On average, people spend 27 minutes a day watching videos on YouTube.
• You can get your visitors to know, like and trust you through videos. You can share other people’s videos as well.
Call to Action
• Tell your visitor what you want them to do.
• Subscribe to your newsletter or tips.
• Offer a free give-a-way, a coupon, a discount, free guide or free consultation.
Forms
• Having a Lead Capture Form on your website helps you to build a leads list while offering something helpful in return.
Tracking
• Make sure to have Google Analytics installed on your website. The reports will give you great information on how people are engaged on your site. What pages they look at, how long they stay on your site, how they got to your site and more.
Recap
Website Basics
• Meta Data/keywords
• Content
• Video
• Offer/call to action
• Form
• Track Results
Thank You.
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