5 Reasons to Attend

Winning with the New Healthcare Buyer: Selling Strategies to Defend Your

Value 

"Healthcare suppliers and their sales teams face a significant threat. Hospital purchasing decisions are now being made by data-driven committees, sophisticated purchasing managers, and cost-driven administrators."

1. New Hospital Buying Landscape

“The hospital supply chain is growing into a more powerful force and is deploying tactics to gain unprecedented discounts and bring clearer transparency to value.”

2. More Emphasis on Value in Hospital Purchasing

Chris Provines will share insights from his  upcoming book, Healthcare Value Selling: Winning Strategies to Sell and Defend Value in the New Market as well as other works on value selling, and provide proven value-based strategies that will help healthcare suppliers improve sales and marketing communications along with increasing sales and revenue. 

3. Learn Proven Strategies to Defend Value

• Identify what buyers care about and what you have to offer each buyer

• Quantify your value and connect it to your customer’s business model

• Align your value selling to your customer’s buying behavior and cycle

• Defend the value of your product against buyer objections  

• Leverage value to navigate procurement and buying committees

4. Get a Roadmap to Defend Value

Christopher Provines has over twenty-four years of global experience. He began his career in hospital finance and reimbursement. After graduate school, he joined Johnson & Johnson and later moved to Siemens Healthcare. His roles have included vice-president-level positions at both companies.

He is a world-leading thought leader in selling, defending, and capturing value. He is an adviser to many of the world’s leading companies.

5. The Speaker: Chris Provines

Don’t miss out register todayWinning with the New Healthcare Buyer: Selling Strategies to Defend Your Value

Wednesday, March 19

1:00 PM EST | 12:00 PM CST | 10:00 AM PST | 6:00 PM CET  

Register Now