5 reasons brand strategy and social media should be integrated
DESCRIPTION
Social media is an emerging marketing avenue. On building up a brand we should tap the potentials of this media. Its global reach, economical benefits and the fact that a major potion of the internet activity is social media surfing makes it imperative that we should build a separate department for social media integration in our marketing effortsTRANSCRIPT
5 Reasons Brand Strategy and Social Media Should Work
Together
Social Media- as an integral part of the Marketing Strategy
While a social media department that exists in a silo is certainly better than
none at all, it’s not nearly as effective
as an integrated brand strategy
Social media is now the most popular online activity, accounting for 27% of time consumers spend on the internet.
74% of marketers consider their presence on Facebook,
Twitter, Google+ , Linked In and other major
networks an integral part of generating new leads
Simply put, the potential of social media is far too
great to not use to its fullest potential.
The most effective marketers today actively
work to integrate their content marketing
and communication across platforms, so their customers and prospects
can benefit from their company’s consistency
and clarity.
Consider the following reasons why your social media should be a cohesive component of your
greater brand strategy
1. You’ll remove Inefficiencies
If your social media isn’t actively working to elevate your organization towards its larger goals and KPIs,
the effort could be wasted
Integrated marketing communications are
naturally a better use of limited resources: “your
marketing is more powerful when every advertisement, every
email, and every marketing piece communicates consistently.”[email protected]
Not only will consistent brand messaging allow every Facebook post,
Tweet, and Pinterest pin to further your company’s
unique value proposition and personality, you’ll ensure that your social
media inputs are aligned with your goals as a
2. You Will Achieve More Effective Content Distribution
While creating custom content is a highly effective
way to help your organization increase lead generation and customer conversions, your
blogs, whitepapers, and other forms of web content
simply can’t exist in a vacuum
Every 24 hours, 2 million blog posts are published.
The science of content distribution has become a crucial component of being noticed in an era of content saturation
. By aligning your social media with your content creation strategy, you’ll achieve more effective
promotion and distribution of your
brand’s content assets, allowing your organization to maximize exposure and
ROI on major social [email protected]
3. You’ll Build Stronger Relationships
While the internet has drastically changed
human behavior, the fact remains that trust is an enormously important
factor in motivating human behavior.
Studies have found that the average consumer doesn’t care if 70% of
brands disappear tomorrow.
The remaining 30% includes organizations
who’ve managed to transcend transactional relationships and build greater trust with their
prospects and [email protected]
Your social media outreach should include the same messaging and
strategy as your brand position, so your
customers know what to expect and are able to
begin trusting [email protected]
Additionally, a social media strategy that’s integrated with your
larger marketing goals will allow your social media
managers to more effectively target their
posts to your buyer personas
By tailoring your messages to you ideal
customer, you’ll improve your chances of
capturing the business of your most profitable prospect segments.
4. You’ll Avoid Brand Confusion
Brand confusion is a real and dangerous threat to modern organizations.
Research by the Harvard Business Review has found
that differentiation has become more challenging
today due to a proliferation of new brands, and even worse, that most modern
marketers are doing nothing to solve the
The key to eliminating this threat is to avoid
thinking in a promotional or limited-time mindset,
and focus on longer-term goals
5. You Can Achieve “Triangulation”
Marketing thought leader Aaron Perlut believes that earned media outreach is
effectively useless if you’re not moving toward
“triangulation;”
“Triangulation” is defined as the integration
of social media, search marketing, and PR
Your social media posts shouldn’t just be viewed
as updates to your Facebook or Twitter audience, because
they’re so much [email protected]
Social media has the potential to be the
cornerstone of your brand’s web presence, which is why it’s important to ensure that
each piece of outreach is effectively targeted, and
consistent with your brand strategy as a whole
1. You’ll remove Inefficiencies2. You Will Achieve More Effective Content Distribution
3. You’ll Build Stronger Relationships4. You’ll Avoid Brand Confusion5. You Can Achieve “Triangulation” [email protected]
What we’ve so
far
discusse
d:
Is your social media integrated with your brand
strategy?
Why or why not?
Please share your thoughts
