5 Keys to Attracting More Fans

on Social Media than Oprah

Be Engaging

Appeal to emotions

Make people feel something

Happiness, shock, fun, intrigue, curiosity

Be Entertaining

Use humour

Videos

Cute stuff – #cat #videos

Apps and gamification are hot

Be VisualStunning imagery

BeautifulHigh resolution

Stand outSimple Visual Cues

Images that are tailored to the network

Hot or not?

Be Valuable

Educate

Add value

Be seen as an authority

Go to the source

Your community will say ‘Thank you’

Be Shareable

All of the above makes it shareable

Reasons people share stuff:

“I wish I came up with that…”

We all want to look smarter, better, cooler… - by

association

THANK YOU

How Engaging, Entertaining, Visual, Valuable

and Shareable is your content?