omnichannel marketing: key elements
DESCRIPTION
Franky Redant, Digital Strategist at Cegeka, gives bird's eye view on how Cegeka looks at omnichannel marketing. Companies will need to evolve to omnichannel to provide the experience that customers expect. They don't care how you organise your channels. They just want to buy a product or be serviced from any channel they have access to in a particular place at a particular time. So which tracks do you need in your marketing plans? Discover them here.TRANSCRIPT
Digitale marketing in omnichannel Franky Redant #AIM13
It’s All in the Mix 5 november
Felixpakhuis Antwerpen
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Everything Evolves
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5 years ago (more or less) Universe to Multiverse
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“listening is finally getting the respect it deserves through Social Media” (Ted Rubin)
Be where your customers are.
An example Please hold!
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Seamless
Consistent
Customer Centric
Brand Experience or Customer Experience?
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One View on your customer!
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Omnichannel is a company effort!
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Integrated Systems
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Keeping the overview to act upon.
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Sounds daunting ?
Create your own mix.
Omnichannel is a reality but not yet real!
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Thank you for listening