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Page 1: 5 I DEA S. What is emerging is a new kind of advertising, which is characterised by Patrick Collister, Big Won ideas people want to be part of

5I D E A S

Page 2: 5 I DEA S. What is emerging is a new kind of advertising, which is characterised by Patrick Collister, Big Won ideas people want to be part of

What is emerging isa new kind of advertising, which is characterised by

Patrick Collister, Big Won

“ideas people want to be part of”.

Page 3: 5 I DEA S. What is emerging is a new kind of advertising, which is characterised by Patrick Collister, Big Won ideas people want to be part of

1GOLF GTI

MK5REAL

RACING

Page 4: 5 I DEA S. What is emerging is a new kind of advertising, which is characterised by Patrick Collister, Big Won ideas people want to be part of

con un nuovomedia la nuovaGolf GTI MK5?

Come lanciare

Page 5: 5 I DEA S. What is emerging is a new kind of advertising, which is characterised by Patrick Collister, Big Won ideas people want to be part of

GOLF GTI MK5 REAL RACING

Page 6: 5 I DEA S. What is emerging is a new kind of advertising, which is characterised by Patrick Collister, Big Won ideas people want to be part of

Agenzia: AQKACliente: VolkswagenGenere:

I-phone racing game

Page 7: 5 I DEA S. What is emerging is a new kind of advertising, which is characterised by Patrick Collister, Big Won ideas people want to be part of

Partnership con Firemint Real Racing, un’applicazionegià esistente e stabilmente inserita nelle

Top 10 racing game dell’apple store

Page 8: 5 I DEA S. What is emerging is a new kind of advertising, which is characterised by Patrick Collister, Big Won ideas people want to be part of

Creata una versione più leggera

il design dell’abitacolo, il cruscotto,gli effettidi accelerazione.

che valorizza tutti gli aspettipiù intriganti,

Page 9: 5 I DEA S. What is emerging is a new kind of advertising, which is characterised by Patrick Collister, Big Won ideas people want to be part of

Lancio di questa versione

da downloadaregratis

Page 10: 5 I DEA S. What is emerging is a new kind of advertising, which is characterised by Patrick Collister, Big Won ideas people want to be part of

GOLF GTI MK5 REAL RACING

Page 11: 5 I DEA S. What is emerging is a new kind of advertising, which is characterised by Patrick Collister, Big Won ideas people want to be part of

4 milioni di donwnload.

Page 12: 5 I DEA S. What is emerging is a new kind of advertising, which is characterised by Patrick Collister, Big Won ideas people want to be part of

80% in più di test drive.

Page 13: 5 I DEA S. What is emerging is a new kind of advertising, which is characterised by Patrick Collister, Big Won ideas people want to be part of

2

BILLBOARDSHAREOUR

Page 14: 5 I DEA S. What is emerging is a new kind of advertising, which is characterised by Patrick Collister, Big Won ideas people want to be part of

Agenzia: Leo Burnett TorontoCliente:James Ready DistilleryGenere:Interactive Outdoor

Page 15: 5 I DEA S. What is emerging is a new kind of advertising, which is characterised by Patrick Collister, Big Won ideas people want to be part of

Come mantenere a 1 dollaro il prezzo della bottiglia di JR,

mentre aumentano le tasse sugli alcoolici?

Page 16: 5 I DEA S. What is emerging is a new kind of advertising, which is characterised by Patrick Collister, Big Won ideas people want to be part of
Page 17: 5 I DEA S. What is emerging is a new kind of advertising, which is characterised by Patrick Collister, Big Won ideas people want to be part of
Page 18: 5 I DEA S. What is emerging is a new kind of advertising, which is characterised by Patrick Collister, Big Won ideas people want to be part of
Page 19: 5 I DEA S. What is emerging is a new kind of advertising, which is characterised by Patrick Collister, Big Won ideas people want to be part of
Page 20: 5 I DEA S. What is emerging is a new kind of advertising, which is characterised by Patrick Collister, Big Won ideas people want to be part of
Page 21: 5 I DEA S. What is emerging is a new kind of advertising, which is characterised by Patrick Collister, Big Won ideas people want to be part of
Page 22: 5 I DEA S. What is emerging is a new kind of advertising, which is characterised by Patrick Collister, Big Won ideas people want to be part of
Page 23: 5 I DEA S. What is emerging is a new kind of advertising, which is characterised by Patrick Collister, Big Won ideas people want to be part of
Page 24: 5 I DEA S. What is emerging is a new kind of advertising, which is characterised by Patrick Collister, Big Won ideas people want to be part of
Page 25: 5 I DEA S. What is emerging is a new kind of advertising, which is characterised by Patrick Collister, Big Won ideas people want to be part of

Migliaia di foto uploadateCoinvolgimento delle comunitàFenomeno di “celebrità” localiPress coverage TV e stampaMigliaia di citazioni su siti e blogsPremi internazionali

Page 26: 5 I DEA S. What is emerging is a new kind of advertising, which is characterised by Patrick Collister, Big Won ideas people want to be part of

OBIE 2009 Winner Cannes Lions 2009 Outdoor GoldClio Awards 2009 Billboard GoldANDY 2009 Out Of Home GoldANDY 2009 Integrated GoldNYF 2009 Outdoor Gold

Page 27: 5 I DEA S. What is emerging is a new kind of advertising, which is characterised by Patrick Collister, Big Won ideas people want to be part of

3

BANNERCONCERTS

Page 28: 5 I DEA S. What is emerging is a new kind of advertising, which is characterised by Patrick Collister, Big Won ideas people want to be part of

Agenzia:Boondoggle, Leuwen.Cliente:Axion, by Dexia Genere:Banner Campaign

Page 29: 5 I DEA S. What is emerging is a new kind of advertising, which is characterised by Patrick Collister, Big Won ideas people want to be part of

Come può fareuna banca per

coinvolgereil target giovane?

Page 30: 5 I DEA S. What is emerging is a new kind of advertising, which is characterised by Patrick Collister, Big Won ideas people want to be part of
Page 31: 5 I DEA S. What is emerging is a new kind of advertising, which is characterised by Patrick Collister, Big Won ideas people want to be part of

AXION. BANNER CONCERTS

Page 32: 5 I DEA S. What is emerging is a new kind of advertising, which is characterised by Patrick Collister, Big Won ideas people want to be part of

25 giovani bands acquistano visibilità via 6.807.442 banner

43.479 commenti pubblicatisu fan pages e blogs via virals

7.581 utenti votano la band preferita

Page 33: 5 I DEA S. What is emerging is a new kind of advertising, which is characterised by Patrick Collister, Big Won ideas people want to be part of

3

BAKERTWEET

Page 34: 5 I DEA S. What is emerging is a new kind of advertising, which is characterised by Patrick Collister, Big Won ideas people want to be part of

Agenzia: Poke London Cliente: Albion’s OvenGenere:Tweeter campaign

Page 35: 5 I DEA S. What is emerging is a new kind of advertising, which is characterised by Patrick Collister, Big Won ideas people want to be part of

Come promuovere le squisitezze di una forneria

senza la solitaCampagnapubblicitaria?

Page 36: 5 I DEA S. What is emerging is a new kind of advertising, which is characterised by Patrick Collister, Big Won ideas people want to be part of

ALBION OWEN. BAKER TWEET

Page 37: 5 I DEA S. What is emerging is a new kind of advertising, which is characterised by Patrick Collister, Big Won ideas people want to be part of
Page 38: 5 I DEA S. What is emerging is a new kind of advertising, which is characterised by Patrick Collister, Big Won ideas people want to be part of
Page 39: 5 I DEA S. What is emerging is a new kind of advertising, which is characterised by Patrick Collister, Big Won ideas people want to be part of

2600 followers

Press coverage globalesu twitter

Page 40: 5 I DEA S. What is emerging is a new kind of advertising, which is characterised by Patrick Collister, Big Won ideas people want to be part of

5

LET’SCOLOUR

PROJECT

Page 41: 5 I DEA S. What is emerging is a new kind of advertising, which is characterised by Patrick Collister, Big Won ideas people want to be part of

Agenzia: Euro RSCGCliente: Dulux,Azko NobelGenere:Integrated campaign

Page 42: 5 I DEA S. What is emerging is a new kind of advertising, which is characterised by Patrick Collister, Big Won ideas people want to be part of

Come coinvolgere trade e clienti finaliin una campagna

per il marchio Dulux livello globale?

Page 43: 5 I DEA S. What is emerging is a new kind of advertising, which is characterised by Patrick Collister, Big Won ideas people want to be part of

DULUX. LET’S COLOUR PROJECT

Page 44: 5 I DEA S. What is emerging is a new kind of advertising, which is characterised by Patrick Collister, Big Won ideas people want to be part of

DULUX. LET’S COLOUR PROJECT

Page 45: 5 I DEA S. What is emerging is a new kind of advertising, which is characterised by Patrick Collister, Big Won ideas people want to be part of

“It was quite touching to see how much the community appreciated what was happening and how much they saw the benefit”

F. Romano, Euro RSCG creative director

Page 46: 5 I DEA S. What is emerging is a new kind of advertising, which is characterised by Patrick Collister, Big Won ideas people want to be part of

IDEAS PEOPLE

WANT TO BE PART OF


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