5 Hot Marketing Trends for

2015 Presented by Solomon/Turner PR http://www.solomonturner.com

1. More Visual Storytelling

Get Visual…Mobile Devices Require More Creativity to Communicate Your Message

Marketers are becoming more creative and more precise as they communicate with potential customers. This includes formulating messages that are not only interesting but also digestible in the smaller platform.

Get Visual…Companies are Using More Graphics, Photos and Videos

Instead of long text like a three page blog or long email, companies are telling their story creatively. Like a good book they use a beginning with a thought provoking ending.

2. Speaking of Video…You Should Use It

Study Indicates YouTube Has Longest Time of Engagement of Any Social Site

The longest time of engagement, average pages per visit, and lowest bounce rate belongs to YouTube**Source Sharaholic.com https://blog.shareaholic.com/social-media-traffic-engagement-03-2014/

Video Can Be Fun As Well as Informative

By its nature it is interesting to watch and holds your attention.

3. More Content Marketing

Pinpointing Customers Requires More Content Through More Channels

Customers have their own personal preferences and personal taste. Therefore focus not just on one social media outlet, but articles on a company website, eNewsletters, case studies, videos, and sharing articles from other pertinent websites.

4. More Mobile Friendly Content

Go Mobile…Sales of Tablets and Smartphones are on The Rise

According to Forbes*, 87% of connected device sales by 2017 will be tablets and smartphones. Many companies are getting ahead of the trend.

*http://www.forbes.com/sites/louiscolumbus/2013/09/12/idc-87-of-connected-devices-by-2017-will-be-tablets-and-smartphones/

Go Mobile…Trend for More Mobile Websites

Web design needs to be responsive to the smaller format.

5. Leveraging Earned Media with Social Media

Content is King but Quality Content Rules

Articles, interviews and even award lists are considered quality content not only by customers but also by search engines.

Pursue Placements with Credible News Outlets

These placements not only help build corporate reputation but also boost your ranking on Google, Bing and others.

Quality Content Helps You Rise Above The Noise

Good content helps you break out from the endless clutter and gives you a leg up on your competition.

For Additional Information

Visit Solomon/Turner PR, a St. Louis Public Relations Firm http://www.SolomonTurner.comCall us: 314-205-0800Email us: sturner@solomonturner.comRead our Google blog: http://www.solomonturner.blogspot.com

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