VIDEOADS

'15 '19

FIVE DIGITAL TRENDSTO WATCH OUT FOR

1.84%

$10BILLION DOLLARS

WEARABLETECHNOLOGY

ADVERTISINGBUDGET

$$

VIRTUAL ASSISTANCE

ONLINE MARKETING CHANGES EVERY YEAR. IT'S HARD TO KEEP UP.BELOW ARE FIVE BIG TRENDS THAT WILL SHAPE 2016.

THE BIGGEST TREND OF ALL IS CLEAR. DIGITAL MARKETING HAS

NEVER BEEN STRONGER, AND IT'S GETTING STRONGER STILL.

IN

$

The use of wearables is setto grow 35% every year.We need to find the bestway to communicate to ourcustomers through thisnew category of tech.

That's how much more we'reexpecting companies to spendon digital marketing in 2016

than they did in 2015.

video ads are spreading. Facebookand Bing offer video advertising

options, too. If you're not using them,now's the time to start.

With an average click-through rate of

With technology like Siri and Okay Google,users are asking their devices questions outloud these days. Businesses should ensurethat their details can be found just as easily

through virtual assistance as throughtraditional search engines.

http://bit.ly/1mPW705

HOWWILL ANDERSON BOOST YOUR MARKETING ROI?

Keen thinking. Fresh insights. Vertical expertise.

We use apps for everything fromcommunicating with our doctorto checking our bank balance.With Google now using mobile appsas a ranking factor, the shift frommobile websites to apps has begun.

APPS