5 habits of digital leadership in marketing automation
TRANSCRIPT
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Quick information about the webinar
• Webinar duration 55 minutes + Q&A session
• Webinar recording and the presentation slides
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3eq@equ
alman.com
Socialnomics
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DIGITAL LEADERSHIP
Marketing Automation
5TRENDS
Big
Data
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Behave like the Jetsons
Socialnomics
Simple True Act Map People Digital Leadership
13Simple
Make ‘being a pro’ easy. Marketing automation that is simple andeasy to use will allow you or your employees to become proficient and save time. Bottom line – simple wins.
Ask your marketing automation vendor to help you craft training language specificto the language your company and employees are familiar with.
Ask the question, “How will this help my employees help the customer?” If the answerisn’t immediate and obvious, rework it until it is.
Provide an easy and informal feedback loop so you can constantly improve
Simple Automation
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True
Integrity — Reputation
Never deceive your customer into thinking they are interacting with a a real person. Marketing automation is meant to make life easier for both you and the customer.
Marketing automation’s purpose isn’t to trick customer into thinking they are dealing with a real peson. While some organizations make this mistake - maker certain yours isn’t one of them.
True Automation
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Act
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Fail Fast, Fail Forward, Fail Better
TextRyan found two more 4 bottle packs of Dogfish Head’s Midas Touch beer … when we drink we do it right!#gettingslizzerd
Text
We’ve deleted the rogue tweet but rest assured the Red Cross is sober and we’ve confiscated the keys.
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Flawsome
Be available to your customers; to help customers on their time, not your time. Having personalized, caring support can prolong your customer satisfaction & success. Being available with consistent and relevant communication is key when marketers are choosing a system, since 66% of buyers say consistent and relevant communication influenced their purchase decision.
Act Automation
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Let’s Get Ready. Let’s Get Started.
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Map
“If you aren’t getting - Erik Qualman
Don’t automate simply for the sake of automation; always question which programs and initiatives should be automated and which ones shouldn’t. Make a “not-for-now” list of items that you may automate in the future but aren’t comfortable doing so today.
Map Automation
People
Send a welcome email to start a human relationship = 33% more long-term engagement
Put yourself in the shoes of the recipient - role play with a specific customer persona
Don’t forget the customer - use Teddy Bears if you must!
People Automation
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Post it Forward
:) :-)
Entertaining. Educating. Empowering.
40eq@equ
alman.com
Socialnomics