5 growth hacking strategies + google analytics tips & tricks
TRANSCRIPT
“It’s taken us 5 years to scale Web
Summit from 400 attendees to 30,000…
While conference companies hire event
managers, we hire physicists with
PHDs...
They then apply that knowledge and
understanding to the task of creating
and optimising real life networks.
After all a conference is a network,
albeit a momentary one.”
Growth Hacking: know WHO your customer is, know WHAT their issue is, know WHERE they are. Then, HACK!
Rodolfo Melogli
Author ~ Internet Mktg Consultant ~ Web Developer
Lego Addict
Engineer
Goal: Helping Business
Owners increase sales,
brick after brick
…so you can identify the URLs
that are most effective in
attracting users to your content.
Google URL Builder
…a service that takes long URLs and squeezes
them into fewer characters to make a link that
is easier to share, tweet, or email to friends.
Google URL
Shortener
goo.gl/yLN038
…having properly configured Goals allows Google
Analytics to provide you with critical information, such as
the number of conversions and the conversion rate.
Analytics
Goals
…tracks Add to Cart Event, conversions,
conversion rate, Shopping Cart abandonment
Google Analytics
Ecommerce Tracking
“Once those Craigslist users made the switch, they were more likely to ignore
Craigslist and book through Airbnb in the future.”
Auto-post to…
See Who You Already Know…
“We all face the same problems: we connect with people in different ways online, and this is an offering to
manage that in a better and smarter way.”
Create Content
“Today’s customers -- yep, even your customers -- want content. They read
content, and they convert based on content” – Neil Patel
Create an awesome Freemium
"Paperless is not the goal.
Great experience is
the goal.
We want to eliminate the stupid uses of paper."
Benefit both parties
“Friend referrals instil more trust than an advertisement. Furthermore , the sender has an incentive to spread the word about Dropbox -getting extra space. The referee also has an
incentive for signing up - more space than if they just signed up through the normal process.
This total costs Dropbox 1GB of space – far less than a Google AdWords buy.”
Other referral examples
http://www.referralsaasquatch.com/39-best-referral-program-examples-
2014
- OR -
snip.ly/KPyd
Use bloggers’ traffic
Ryan Holiday:
We contacted bloggers with
100.000 readers/month.
We gave them affiliate links in exchange for a book review.
A win-win “hack”.
Tap into Existing Networks
“I published a roundup post asking bloggers their best tip for promoting blog content. Over 40 different
experts gave their views on the topic…
It attracted over 4,000 social shares and remains the most shared post on my blog. It allowed me to
connect with influencers I now consider friends.
All this despite the fact that my blog was relatively new and I was not well-known within my space.” –
Brian Lang
#1
Choose a strategy that
suits your business
1. Integration
2. Content
3. Freemium
4. Referral
5. Joint Venture
#2
Write down strategy outline
1.Who is this for?
2.What do they need to do?
3.How can you implement it?
4.What’s the CTA?
5.How are you going to Track
this (KPIs)?
#3
Create a 30-day plan and:
1.Schedule tasks
2.Schedule outsourcing
3.Set up tracking & goals
4.Assess in X days