growth hacking tricks to help non-technical marketers leverage their data | oliver kern
TRANSCRIPT
CASUAL CONNECT 2017LEVERAGING DATA FOR GROWTH HACKING
I HELP WITH GROWTH
OWN YOUR DATA
Capture EverythingDon’t share everything with everybodyUse data to win
Top500 Mobile Publishers95%
EVOLUTION OF MARKETING TECH STACK
NO TOOLS
ATTRIBUTION + SPREADSHEETS
DASHBOARD + COHORT ROI
DATA WAREHOUSING
TECH STACK FOR GROWTH
APPInstall
AttributionCRM
Ingame Analytics
MarketingCampaigns
TECH STACK FOR GROWTH
APPInstall
AttributionCRM
Ingame Analytics
CostAttribution
MarketingCampaigns ASO
TECH STACK FOR GROWTH
APPInstall
AttributionCRM
Ingame Analytics
CostAttribution
MarketingCampaigns ASO
Data Warehouse
© Customlytics
Deeplinking
MY FAVOURITE TECH STACK
APPtenjin.io
inhouse/pushwoosh
inhouse/Amplitude
tenjin.io
MarketingCampaigns ASO
Redshift
branch
… at the moment
IN PRACTICECampaign
ROI
Database
Segmentation
Dashboards
LTV modelling
Look-A-Likes
keywords
IN PRACTICECampaign
ROI
Database
IN PRACTICECampaign
ROI
IN PRACTICE
Database
LTV modelling
IN PRACTICELTV
modelling
ARPDAU Powercurve
X
Retention Powercurve
IN PRACTICE
Database
Segmentation Look-A-Likes
IN PRACTICE
Segmentation Look-A-Likes
IN PRACTICE
Databasekeywords
IN PRACTICE
keywords
