5 emerging trends in digital marketing
DESCRIPTION
Join us for a look at the 5 most important trends in digital and social that you must use to optimise your marketing campaigns and connect with customers in 2014. Download the 2014 State of Marketing Report at http://bit.ly/2014somTRANSCRIPT
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5 Digital Marketing Trends
@derektweets
Derek LaneyDirector Product Marketing
ExactTarget Marketing Cloud
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5BSmartphones
by 2017
Social
4.5BAggregate social
users
50BConnected
“things” by 2020
Connected
Mobile
Cloud
58%Faster
deployment
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HealthcareAutomotive
Photo credit: the verge
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HealthcareHomeHome
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Health
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2014 State of MarketingInsights from over 2,500 global marketers
exacttarget.com/stateofmarketing
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Data EqualsRelevance
one.
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Marketing?
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Universal AppealThe White Family - Softbank
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Everyone is Unique
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Relevance is Revenue
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Top area for increased digital spending:
61%
Data &Analytics
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ActiveAudiences
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What if the data could drive the strategy?
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Predictive Intelligence to Drive Action
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MomentsMatter
two.
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Moments Matter
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60%
Closely followed by:
MarketingAutomation
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ConsumerMobility
three.
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We sent over 1 Billion digital messages on Cyber Monday
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Many of our retail clients experienced mobile open rates exceeding 80%
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42% rarely/never use responsive design
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Location.Location. Location.
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46% have an app
70% don’t use location
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Mobile Commerce
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BrandPersonalization
four.
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Facebook integrationRequires login to Facebook
User ProfileAggregates all of my site activity and my status
Site to FacebookLooks at Facebook friends and shows relevant reviews
Knows my home cityGrabs my location and uses to determine flights near me
Flights integrationScripts & loops through the relevant flights in my area
Actual marketingThe actual promotion & reason for the email
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EGOnomics
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To offset a depersonalized society, consumers crave recognition of their individuality.Faith Popcorn
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Service is theNew Selling
five.
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ExactTarget Marketing Cloud
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We must move from numbers keeping score to numbers that drive better actionsDavid Walmsley
Head of Multichannel
Marks & Spencer