Organising Committee:Chief Patron:Er. K Satyanarayana, PresidentK L Education Foundation

Patrons:Prof. G L Datta, ChancellorDr. K Srihari Rao, Vice-ChancellorDr. L S S Reddy, Pro-Vice ChancellorDr. N Rangaiah, Registrar

Conference Chair:Prof. M Bhaskara Rao, Ph.D, Director, KLUBS

Conference Co-Chair:Prof. T Uma Maheswara Rao, Ph.D

Convener:Dr. M Kishore Babu

Organizing Committee:Dr. K NiranjanDr. D Prasanna KumarDr. Devaki KishoriDr. A Uday ShankarMr. M V A L Narasimha RaoMr. S Ramesh BabuMr. K Vijay Kumar Reddy

REGISTRATION FORMNATIONAL CONFERENCE ON EMERGING TRENDS IN MARKETING

March 18 -19, 2014Please complete in CAPITALS using black ink and return/mail this form to the following address. Please submit One form per participant. (Make photocopies, if needed). (Please make sure to include payment):

ConvenerNational Conference on Emerging Trends in MarketingKLU Business School (KLUBS)K L University, Vaddeswaram, Guntur 522 502Andhra Pradesh, India

1. Title (Prof./Dr./Mr./Mrs./Ms):

2. Last Name:

3. First Name:

4. Designation:

5. Organizational Affiliation (Name & address of the organization):

6. Whether you are presenting the paper: Yes No

7. Address:

City: PIN Code:

8. Telephone: Landline (area code): Mobile:

9. Email:

10. Payment mode: DD/ Cash Amount: If Demand Draft, Name of Bank: No. Date:

Signature of the Participant(s)Note: (a) The registration fee should be paid in the form of Cash/Crossed DD drawn in favour of

KL University Payable at Vijayawada. (b) The 2014 Seminar program will be mailed as soon as conference presenters are

finalized.

The soft copy of Abstracts and Full Papers can be sent tokcmt2014@kluniversity.in

Website: http://www.kluniversity.in/klubsmc2014

For further assistance, contactDr. K Niranjan +91 94 90 75 22 01

Tel: + 91 8645- 246 948 Extn: 1119, 1240, 1259

How to Reach

The conference aims to bring practicing managers, decision makers, entrepreneurs, academicians and students on to a common forum to help increase knowledge, skills and insights into emerging trends in marketing. The conference focus on highly promising areas like interactive marketing, social marketing, green marketing, customer relationship management, digital marketing, database marketing and a host of other emerging trends. Digital technologies are revolutionizing the marketing practices with the sole objective of enhancing customer experience. It is expected that the conference would be a feast to the enlightenment of the mind of people and provoke them to think different by exploring the new paradigms in marketing.

K L UniversityKL University is a pioneer in the field of Engineering Education in private sector in the state of Andhra Pradesh, India. The Koneru Lakshmaiah College of Engineering was established in the year 1980. The college became autonomous in the year 2006 and given deemed-to-be University status in 2009. The University was assessed and accredited by National Assessment and Accreditation Council (NAAC) with A Grade, the highest grade given to any university in India in the year 2012. The University is located in a 80 acre campus abutting Buckingham Canal, about 9 km. from Vijayawada railway station, at Vaddeswaram, Guntur District, Andhra Pradesh.

KLU Business SchoolKLU Business School (KLUBS), a feather in the cap of K L University, offers 2-years full time Master of Business Administration (MBA) Program, MBA in Technology Management, MBA in Accounting & Finance, MBA in Healthcare & Hospital Administration, 5-year Integrated BBA-MBA Program, 4-year B.Com (Hons.) Program and 4-year BHMCT Program. KLUBS also offers doctoral program in the disciplines of management, commerce and allied areas. KLUBS is known for its academic leadership with unique and contemporary cutting edge curriculum for all its programs and innovative teaching-learning methodologies, intensive internship and management research project. KLUBS relies on experiential learning and thus introduced a host of learning methodologies which drive students to learn through practice. The students can pursue elective courses in different industry verticals viz., banking, healthcare, retail, foreign trade and information technology & systems; and functional areas viz., marketing, finance & human resource management. Faculty supervised internship program is an attempt to bridge the gap between the academic institutions and the corporate world. It provides an opportunity to the students to experience the corporate environment and combine classroom learning with real life situations. Innovative learning methodologies include operation workout, live project, reading seminar, self development workshops, etc. KLUBS endeavors to develop managers with a global perspective and moulds them into responsible citizens, competent and visionary managers.

Vijayawada: The Business Capital of Andhra Pradesh is located on the banks of river Krishna and is historically a cultural, political and educational centre, popularly known as Vidyalawada. The city is well connected by national highways and railways with Chennai (440 Km.), Hyderabad (275 Km.) and Visakhapatnam (385 Km.). It is a main junction for trains running from North India to South India. There is a good frequency of daily flights to Vijayawada (Gannavaram Airport) from various airports like Chennai, Hyderabad and Bangalore.

Themes:The dramatic changes in the marketing environment have occurred in recent years viz. the economic, natural, and technological environments. In this changing scenario much emphasis was laid on because of economic downturns and recessions, the rise of sustainability and green marketing and the increased developments in computing power, the internet and mobile phones. Because of these realities it is more important for marketers to be holistic in what they do. In this context the following themes are considered apt for the national conference. However, authors can add new themes in the related areas and send their papers.

TechnologyandMarketing

BrandManagement

GreenMarketing

SocialMarketing

CustomerRelationshipManagement

ChangingParadigmsinServiceMarketing

RetailandE-tailManagement

RuralMarketing

How to Reach:The following website link gives topographical guidance to plan your travel and reach K L University, Vijayawada http://www.kluniversity.in/visit.aspx.

Call for Papers:We invite you to participate by submitting a paper for presentation at the national conference. Abstracts should be submitted to kcmt2014@kluniversity.in via e-mail attached as a Microsoft Word document. Please include a cover page with: Title, name, organization address, phone, e-mail address (for each author).

Registration:The participants are requested to register their names. The conference registration will include your paper in the proceedings that will be sent to participants after the meeting. Final Paper should be submitted not later than 10th March, 2014. Notifications to authors will be provided shortly after the initial review.

Date of Conference: March 18-19, 2014

Method of Payment: DD or Cash

Registration Fee (Includes conference kit, lunch, tea, etc.)

Delegates from Academia Rs.800/-

Research Scholars and Students Rs.500/-

Delegates from Industry Rs.1000/-

Spot Registration Rs.1000/- (Academia)

Spot Registration Rs.800/- (Students)

The duly filled in Registration Form along with Cash or Demand Draft drawn in favor of the KL University payable at Vijayawada, should reach us before 10th March, 2014.

Paper Submission InformationAbstract submission : 28th February, 2014

Notification to author : 3rd March, 2014

Final Paper submission : 10th March, 2014Submission Format: Abstracts (250 to 500 words) should include the title of the paper, the full names, postal addresses, telephone numbers and e-mail addresses of all authors. Full Paper: The full paper must be submitted, after the acceptance of the abstract, and the full paper should not be more than 6,000 words including abstract, keywords and references. Page set up: A4 size page with portrait orientation with all margins 1 each and headers/ footers 0.5 each. Use Times New Roman 12-point font, double spaced lines. All papers should be in MS Word format.

Conference Venue:KLU Business School (KLUBS), KL University, Green Fields, Vaddeswaram, Guntur, 522 502, Andhra Pradesh, India.