5 digital marketing trends you need to know
DESCRIPTION
Digital marketing used to be a hostile term for brand managers and business owners. Back in 2011, it accounted for less than 10% of the company's advertising budget. Re-marketing, pixel targeting, lead funnels, etc.TRANSCRIPT
5 Digital Marketing Trends You Need to Know
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Digital marketing used to be a hostile term for brand managers and
business owners. Back in 2011, it accounted for less than 10% of the
company's advertising budget. Re-marketing, pixel targeting, lead
funnels, etc. were just fancy new words that 50+ year olds didn't want
to hear. Today, it's a different story.
Well, closer to 2020, marketers have undergone an unprecedented shift
in the idea! We've seen a fairly rapid surge in social media service and
digital marketing services, and as industry members, we've evolved
and adapted over the years into many algorithm changes and
advertising allowances. The New Year is almost time to come, and we
have some exciting predictions about what's next for our industry in
the next year or two.
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Voice Search
How many of you have said, "It's very sad to play Alexa, ‘Despacito’,
this year? Be honest. Okay okay. Jokes, voice search is over. Alexa and
Google Home are practically now a part of our homes and families, and
it's important that this happen when optimizing your site, as many of us
will complete quick Google searches.
Note that "Cut-crease eyeshadow Instead of " "How to apply cut-crease
eyeshadow”, It's important to use long-tailed keywords like that.
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Social Media Shopping
Instagram, Pinterest and Facebook have made it easier to tag their
products in their posts and make it easy for their viewers to shop
directly from these apps. Before uploading your photos or videos, you
tag related products on offer.
When the user taps on your post, they can view tags and click on them
to make a purchase directly from your website for native app
integration. We have a graphic designing expert team of creative
experts who have helped a number of clients in their design and brand
strategy.
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Micro Influencers
There's a big change for one of you with only category A and B
influencers on your list – big influencers are no longer trusted! This
means that it's time to switch to micro-influencers – who have a small,
but extremely busy community of followers.
Influencers usually have a greater level of trust and credibility with
their audience, and more often than not, appeal to a niche, making it
much easier for you to target your audience!
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Live Content
Over the years, we've seen a multitude of social media platforms
adopting live content. According to statistics, users watch live videos
for 10-20 times longer than on-demand content. This makes live
streaming a powerful way to deliver interactive content and increase
your viewer retention, just because it's so engaging!
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Social Messaging Apps
The next time your customer is with your users on a personal level
"Not connected” If you complain about, pitch a social messaging app.
Trust us, you will thank us later.
Facebook Messenger, Viber, and WhatsApp are becoming increasingly
popular ways for businesses to communicate directly with their
audience and make direct contacts, allowing highly personalized
marketing.
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We follow an approach that is truly collaborative. Our team values your opinion and experience. Just state your requirements and we provide services to bring you the best results.
Codeaxia Digital Solutions
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✓Graphic Designing
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We follow an approach that is truly collaborative. Our team values your opinion and experience. Just state your requirements and we provide services to bring you the best results.
Codeaxia Digital Solutions
