5 Actions to Improve Your LinkedIn Presence

1 Update Your Profile

Does your profile have cobwebs

• Creating your initial profile is not enough.

• Update it regularly to let people know what you are doing

• Change the keywords which describe your expertise or role

2 Don’t Spam Your Network

• When you make changes to your profile, all the members in your network receive an update.

• Turn off this setting when you are refreshing your profile or experimenting with different phrases or key words.

• Temporarily turn off your Broadcast settings and make your changes.

• Update your network when you are ready to reveal the finished product.

Step 1

1. Click on your Profile

2. Click on Settings

3. Turn off Broadcast Settings

4. Make your changes 5. Turn on your broadcast

settings

3 Don’t Hide- Use Keywords

Recruiters search by Keyword

• Use keywords in the headline and also in your summary, specialties and job titles.

• A keyword is a term relevant for your industry or sector.

• Read job descriptions to identify employer keywords

• During your job search change keywords to emphasise different strengths

4 Customise Your Public Profile URL

• When you create a public profile on LinkedIn, it generates a random URL for your profile.

• This is typically a series of numbers • Change it to a more readable URL • This will improve the search engine

optimization of your profile

Step 1

1. Select your profile from the profile tab

2. Click edit next to your public profile.

3. You can then customise your public profile URL

Step 2

1. Change your profile URL

2. Change how you appear when people search for you

3. View your current profile and check how it looks

5 Customise Your Website Listing

• When you list your websites, do not leave the default “Company Website” as the hyperlinked text.

• Your company name is a keyword that can help people to find you.

• Choose “other” and write the name of your website or blog.

• This change also makes you look more Tech savvy and professional

Step 1

• Select your profile from the profile tab

• Click edit next to your public profile.

• You can then customise your website or Twitter account

Contact usJane Leonard

@really_usefulJane@reallyusefultraininganddevelopment.ie