4th quarter report: los angeles area housing market

WHAT IS A MARKET WITHIN A MARKET?

Just as the weather is different from Los Feliz to Santa Monica so is the Real Estate climate. While it

may be cloudy & overcast in Marina del Rey, at the same exact time, it may be warm & sunny in

the Mid Wilshire area. The Real Estate market works the same way. Year-to-year there may be a

significant sales increase in Venice while at the same time there is an alarming drop in sales price

from the Palms – Mar Vista area even though they are literally blocks from one another.

With our vast years of experience, we at Keller Williams have come to notice that like the need for

a sweater by the beach and a T-shirt in the Valley, every market within a market has a very different

climate and therefore requires its own set of statistics for you to truly understand what is going on in

your neighborhood. Although you can easily access the broad national, state, and/or country

trends published by the media, they may not have anything to do with what is occurring in your

own backyard. After all, you wouldn’t watch a weather channel report for Seattle to decide if you

need an umbrella that day would you?

WHY THIS BENEFITS YOU – OUR CLIENT

Our extensive experience & knowledge has led us to notice that markets within

markets may be performing in a different way from one another and from national

averages.

With the current stringent lending situation, having knowledge of the specialized

market trends for the neighborhood you are contemplating is vital for true success in

your transaction.

Don’t be mislead by ideas that are not actual facts.

What is in fact occurring in the markets of those areas may be counterintuitive of

notions or ideas you may have perceived from national averages. Knowledge is

power and knowing all the facts will give you the power to make the most educated

choice.

$1,591,625

$701

38

35

213

83

16.43%

$1,918,000

$905

39

47

169

122

27.81%

20.5%

29.1%

2.6%

34.3%

-20.7%

46.4%

69.2%

BEL AIR – HOMBLY HILLS SFR

Median Price ……………………..…….

Average Price per Square Foot ….…

Properties Sold ……………………….

Properties Pending Sale ………………

Properties For Sale …………….……...

Days on Market (Pending Sale) ….…..

Percent Under Contract ………….……








Q4 2011 Q4 2012 % CHANGE

$925,000

$508

31

32

112

39

28.57%

$999,500

$520

50

43

84

48

51.19%

8.1%

2.4%

61.3%

34.4%

-25.0%

21.6%

79.2%

BEVERLY CENTER – MIRACLE MILE SFR















Q4 2011 Q4 2012 % CHANGE

$435,000

$355

8

11

46

38

23.91%

$525,000

$413

13

21

44

36

47.73%

20.7%

16.3%

62.5%

90.9%

-4.3%

-5.7%

99.6%

BEVERLY CENTER – MIRACLE MILE CONDO















Q4 2011 Q4 2012 % CHANGE

$2,195,000

$846

43

33

178

106

18.54%

$3,997,500

$949

61

51

152

90

33.55%

82.1%

12.2%

41.9%

54.5%

14.6%

-14.4%

81.0%

BEVERLY HILLS SFR















Q4 2011 Q4 2012 % CHANGE

$992,500

$607

18

25

118

84

21.19%

$818,000

$455

22

24

78

84

30.77%

17.6%

-25.0%

22.2%

-4.0%

-33.9%

0.0%

45.2%

BEVERLY HILLS CONDO















Q4 2011 Q4 2012 % CHANGE

$1,696,500

$526

34

37

220

100

10.44%

$1,800,000

$623

39

36

142

74

25.35%

6.1%

18.4%

14.7%

-2.7%

-35.5%

-25.9%

142.8%

BEVERLY HILLS P.O. SFR















Q4 2011 Q4 2012 % CHANGE

$750,000

$428

33

35

118

50

29.66%

$779,000

$453

37

36

68

59

52.94%

3.9%

5.8%

12.1%

2.9%

-42.4%

18.8%

78.5%

BEVERLYWOOD SFR















Q4 2011 Q4 2012 % CHANGE

$1,670,625

$616

42

33

200

85

16.50%

$1,667,500

$807

75

62

156

78

39.74%

-0.2%

31.0%

78.6%

87.9%

-22.0%

-7.8%

140.9%

BRENTWOOD SFR















Q4 2011 Q4 2012 % CHANGE

$515,000

$421

28

22

113

76

19.47%

$685,000

$453

35

39

103

61

37.86%

33.0%

7.6%

25.0%

77.3%

-8.8%

-19.4%

94.5%

BRENTWOOD CONDO















Q4 2011 Q4 2012 % CHANGE

$430,000

$383

2

6

22

22

27.27%

$475,000

$363

11

13

29

51

44.83%

10.5%

-5.2%

450.0%

116.7%

31.8%

131.8%

64.4%

BURBANK SFR















Q4 2011 Q4 2012 % CHANGE

$NA

$NA

NA

NA

2

NA

NA%

$321,200

$271

2

2

4

11

50.00%

NA%

NA%

NA%

NA%

100.0%

NA%

NA%

BURBANK CONDO















Q4 2011 Q4 2012 % CHANGE

$1,373,500

$536

18

11

49

78

22.45%

$1,378,000

$529

16

12

24

80

50.00%

0.3%

-1.3%

-11.1%

9.1%

-51.0%

3.1%

122.7%

CHEVIOT HILLS-RANCH PARK SFR















Q4 2011 Q4 2012 % CHANGE

$622,000

$434

32

28

90

57

31.11%

$665,000

$430

52

45

75

65

60.00%

6.9%

-0.9%

62.5%

60.7%

-16.7%

15.2%

92.9%

CULVER CITY SFR















Q4 2011 Q4 2012 % CHANGE

$269,500

$268

34

32

106

69

30.19%

$311,000

$289

32

36

53

53

67.92%

15.4%

7.8%

-5.9%

12.5%

-50.0%

-22.5%

125.0%

CULVER CITY CONDO















Q4 2011 Q4 2012 % CHANGE

$155,000

$138

23

22

50

72

44.00%

$182,500

$150

12

19

34

110

55.88%

17.7%

8.7%

-47.8%

-13.6%

-32.0%

52.0%

27.0%

DOWNTOWN SFR















Q4 2011 Q4 2012 % CHANGE

$305,000

$332

65

68

230

74

29.57%

$400,000

$415

95

89

173

77

51.45%

31.1%

25.0%

46.2%

30.9%

-24.8%

3.2%

74.0%

DOWNTOWN CONDO















Q4 2011 Q4 2012 % CHANGE

$916,250

$381

18

15

97

101

15.46%

$752,500

$335

20

18

70

62

25.71%

-17.9%

-12.1%

11.1%

20.0%

-27.8%

-38.5%

66.3%

ENCINO SFR















Q4 2011 Q4 2012 % CHANGE

$141,000

$173

4

5

15

75

33.33%

$239,000

$191

11

7

13

23

53.85%

69.5%

10.4%

175.0%

40.0%

-13.3%

-69.4%

61.5%

ENCINO CONDO















Q4 2011 Q4 2012 % CHANGE

$920,225

$429

42

42

196

47

21.43%

$1,251,000

$503

64

49

109

80

44.95%

35.9%

17.2%

52.4%

16.7%

-44.4%

70.8%

109.8%

HANCOCK PARK-WILSHIRE SFR















Q4 2011 Q4 2012 % CHANGE

$350,000

$255

13

11

42

64

26.19%

$664,500

$511

12

6

18

34

33.33%

89.9%

100.4%

-7.7%

-45.5%

-57.1%

-47.2%

27.3%

HOLLYWOOD SFR















Q4 2011 Q4 2012 % CHANGE

$426,000

$365

26

19

95

116

20.0%

$583,000

$420

40

35

68

73

51.47%

36.9%

15.1%

53.8%

84.2%

-28.4%

-36.6%

157.4%

HOLLYWOOD CONDO















Q4 2011 Q4 2012 % CHANGE

$710,000

$384

24

29

120

68

24.17%

$949,000

$443

43

38

88

63

43.18%

33.7%

15.4%

79.2%

31.0%

-26.7%

-7.6%

78.7%

HOLLYWOOD HILLS EAST SFR















Q4 2011 Q4 2012 % CHANGE

$805,000

$441

47

45

157

52

28.66%

$895,000

$450

49

48

110

50

43.64%

11.2%

2.0%

4.3%

6.7%

-29.9%

-2.5%

52.2%

LOS FELIZ SFR















Q4 2011 Q4 2012 % CHANGE

$332,500

$354

12

9

24

47

37.50%

$403,500

$419

6

5

8

119

62.50%

25.1%

18.4%

-50.0%

-44.4%

-66.7%

151.2%

66.7%

LOS FELIZ CONDO















Q4 2011 Q4 2012 % CHANGE

$1,680,000

$741

35

40

330

176

12.12%

$1,950,000

$584

52

43

218

172

19.72%

16.1%

-21.2%

48.6%

7.5%

-33.9%

-2.2%

62.7%

MALIBU SFR















Q4 2011 Q4 2012 % CHANGE

$8,500,000

$1,643

4

4

126

145

3.17%

$5,450,000

$2,202

15

13

99

232

13.13%

-35.9%

34.0%

275.0%

225.0%

-21.4%

60.0%

313.6%

MALIBU BEACH SFR















Q4 2011 Q4 2012 % CHANGE

$1,535,000

$456

6

8

48

97

16.67%

$1,680,000

$555

9

9

24

105

37.50%

9.4%

21.7%

50.0%

12.5%

-50.0%

8.8%

125.0%

MARINA DEL REY SFR















Q4 2011 Q4 2012 % CHANGE

$560,000

$417

67

63

284

62

22.18%

$630,000

$472

61

57

168

66

33.93%

12.5%

13.2%

-9.0%

-9.5%

-40.8%

6.3%

52.9%

MARINA DEL REY CONDO















Q4 2011 Q4 2012 % CHANGE

$299,950

$208

39

37

151

66

24.50%

$320,000

$223

51

49

88

41

55.68%

6.7%

7.2%

30.8%

32.4%

-41.7%

-37.5%

127.2%

MID LOS ANGELES SFR















Q4 2011 Q4 2012 % CHANGE

$377,720

$224

9

5

30

21

16.67%

$412,500

$245

6

8

19

23

42.11%

9.2%

9.4%

-33.3%

60.0%

-36.7%

10.6%

152.6%

MID WILSHIRE SFR















Q4 2011 Q4 2012 % CHANGE

$1,688,590

$701

62

58

223

71

26.01%

$2,155,000

$679

71

59

167

99

35.33%

27.6%

-3.1%

14.5%

1.7%

-25.1%

38.9%

35.8%

PACIFIC PALISADES SFR















Q4 2011 Q4 2012 % CHANGE

$777,000

$450

54

53

162

62

32.72%

$799,000

$539

85

81

112

37

72.32%

2.8%

19.8%

57.4%

52.8%

-30.9%

-39.7%

121.1%

PALMS – MAR VISTA SFR















Q4 2011 Q4 2012 % CHANGE

$1,709,000

$783

42

47

174

72

27.01%

$1,625,000

$843

71

71

142

46

50.00%

-4.9%

7.7%

69.0%

51.5%

-18.4%

-36.3%

85.1%

SANTA MONICA SFR















Q4 2011 Q4 2012 % CHANGE

$680,000

$530

76

66

255

55

25.88%

$690,000

$622

109

91

164

75

55.49%

1.5%

17.4%

49.3%

37.9%

-35.7%

35.1%

114.4%

SANTA MONICA CONDO















Q4 2011 Q4 2012 % CHANGE

$744,000

$346

34

32

122

76

26.23%

$823,500

$376

56

52

114

51

45.61%

10.7%

8.7%

64.7%

62.5%

-6.6%

-33.5%

73.9%

SHERMAN OAKS SFR















Q4 2011 Q4 2012 % CHANGE

$307,500

$222

9

13

42

89

30.95%

$322,000

$259

18

19

26

33

73.08%

4.7%

16.7%

100.0%

46.2%

-38.1%

-63.5%

136.1%

SHERMAN OAKS CONDO















Q4 2011 Q4 2012 % CHANGE

$610,000

$395

53

45

140

59

32.14%

$661,000

$456

56

58

108

46

53.70%

8.4%

15.4%

5.7%

28.9%

-22.9%

-23.0%

67.1%

SILVER LAKE – ECHO PARK SFR















Q4 2011 Q4 2012 % CHANGE

$887,500

$404

22

20

101

71

19.80%

$957,500

$473

30

32

76

57

42.11%

7.9%

17.1%

36.4%

60.0%

-24.8%

-18.7%

112.6%

STUDIO CITY SFR















Q4 2011 Q4 2012 % CHANGE

$375,000

$299

9

10

41

45

24.39%

$366,050

$275

14

11

19

56

57.89%

-2.4%

-8.0%

55.6%

10.0%

-53.7%

25.2%

137.4%

STUDIO CITY CONDO















Q4 2011 Q4 2012 % CHANGE

$1,157,500

$509

66

62

397

80

15.62%

$1,336,500

$642

110

106

335

76

31.64%

15.5%

26.1%

66.7%

71.0%

-15.6%

-4.3%

102.6%

SUNSET STRIP – HOLLYWOOD HILLS WEST SFR















Q4 2011 Q4 2012 % CHANGE

$320,000

$389

18

17

58

87

29.31%

$338,000

$473

15

16

44

60

36.36%

5.6%

21.6%

-16.7%

-5.9%

-24.1%

-30.7%

24.1%

SUNSET STRIP – HOLLYWOOD HILLS WEST CONDO















Q4 2011 Q4 2012 % CHANGE

$750,841

$561

12

12

95

158

12.63%

$725,000

$412

19

14

63

132

22.22%

-3.4%

-26.6%

58.3%

16.7%

-33.7%

-16.5%

75.9%

TOPANGA SFR















Q4 2011 Q4 2012 % CHANGE

$NA

$NA

NA

NA

NA

NA

NA%

$NA

$NA

NA

NA

NA

NA

NA%

NA%

NA%

NA%

NA%

NA%

NA%

NA%

TOPANGA CONDO















Q4 2011 Q4 2012 % CHANGE

$1,135,000

$651

41

33

153

63

21.57%

$1,332,500

$821

58

44

87

64

50.57%

17.4%

26.1%

41.5%

33.3%

-43.1%

2.1%

134.5%

VENICE SFR















Q4 2011 Q4 2012 % CHANGE

$660,000

$476

5

6

51

86

11.76%

$1,050,000

$582

11

10

22

36

45.45%

59.1%

22.3%

120.0%

66.7%

-56.9%

-58.0%

286.4%

VENICE CONDO















Q4 2011 Q4 2012 % CHANGE

$930,000

$598

30

32

99

60

32.32%

$1,146,000

$680

19

16

46

90

34.78%

23.2%

13.7%

-36.7%

-50.0%

-53.5%

50.6%

7.6%

WEST HOLLYWOOD SFR















Q4 2011 Q4 2012 % CHANGE

$408,500

$376

78

74

288

63

25.69%

$475,000

$427

65

77

172

71

44.77%

16.3%

13.6%

-16.7%

4.1%

-40.3%

13.9%

74.2%

WEST HOLLYWOOD CONDO















Q4 2011 Q4 2012 % CHANGE

$575,000

$423

10

10

45

40

22.22%

$707,500

$541

16

18

34

28

52.94%

23.0%

27.9%

60.0%

80.0%

-24.4%

-30.2%

138.2%

WEST LOS ANGELES SFR















Q4 2011 Q4 2012 % CHANGE

$612,000

$387

57

52

120

50

43.33%

$640,000

$411

67

55

82

47

67.07%

4.6%

6.2%

17.5%

5.8%

-31.7%

-6.4%

54.8%

WESTCHESTER SFR















Q4 2011 Q4 2012 % CHANGE

$375,000

$293

11

8

33

126

24.24%

$243,000

$250

9

9

14

98

64.29%

-35.2%

-14.7%

-18.2%

12.5%

-57.6%

-22.6%

165.2%

WESTCHESTER CONDO















Q4 2011 Q4 2012 % CHANGE

$1,419,070

$558

34

37

113

50

32.74%

$1,400,000

$598

61

42

69

59

60.87%

-1.3%

7.2%

79.4%

13.5%

-38.9%

19.1%

85.9%

WESTWOOD – CENTURY CITY SFR















Q4 2011 Q4 2012 % CHANGE

$547,000

$463

104

94

521

69

18.04%

$605,500

$495

108

110

305

103

36.07%

10.7%

6.9%

3.8%

17.0%

-41.5%

49.5%

99.9%

WESTWOOD – CENTURY CITY CONDO















Q4 2011 Q4 2012 % CHANGE

Glossary of Terms

Median Price: A value that separates the upper

half of prices from the lower half of prices. It can

be interpreted like an average, however the

extreme prices (high and low) don’t hold

undue.

Average Price per Square Foot: The price per

each property divided by their respective

square footage then averaged across all

properties sold in the area for a given time

period.

Properties Sold: The number of property

transactions that closed and transferred

ownership.

Properties Pending Sale: The number of

properties that entered escrow in preparation

for sale.

Properties For Sale: The number of properties on

the market and seeking buyers.

Days on Market (Pending Sale): The number of

days that properties currently in escrow were on

the market.

Absorption Rate: The rate at which the inventory

of home for sale are being sold.

Percent Under Contract: The ratio of properties

to properties sale.

Disclaimer

The Market Within A Market Report is brought to you by Regional Marketing Director, Michael Lewis.

Information obtained from Broker Metrics and DataQuick. Broker Metrics and DataQuick statistics are subject to change due to individual real estate company reporting disciplines. The information provided herein is from sources we believe to be reliable. While we do not doubt its accuracy, we have not verified it and make no representations, guarantees or warranties about it.

For More Information, Contact:

Michael Lewis Regional Marketing Director Keller Williams Realty

11812 San Vicente Blvd. Suite 100 Los Angeles, CA 90049 [email protected]

4th quarter report: los angeles area housing market

Documents

sale properties

market pending sale

average price

sales price

square foot

real estate market

specialized market trends

different climate