4s el secreto del 2013
TRANSCRIPT
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El secreto del 2013.
4S
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Growing interest in this Latin-but-North American country. !Wages are only 20% higher than China. !Higher average income than Brazil, India, & China.
Misreading Mexico (CNN)
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Macroeconomy “virtually bulletproof.” !Move over BRICs – Brazil, Russia, India, China –it’s time for the MISTs – Mexico, Indonesia, South Korea, Turkey.
Misreading Mexico (CNN)
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2020: Escenario demográfico y económico + • • • *8 millones de nuevos hogares *16 millones de nuevos empleos *Crecimiento del ingreso familiar 30-50%
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2020 vs 2013
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2008- $100,000 / mes 2009- perdí $16,00/ mes 2010- perdí $2,100 / mes 2011- $81,900 - 14% inflación = $70,400 +4.7% (11) + 3.8 (12)
$75,074
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σ>ap
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tp=23° σ=15-20
tp=20° σ=5-7
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σ>ap
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grandes ganadores vs
grandes perdedores
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¿Cuál es el secreto?
Como crear resultados comerciales extraordinarios.
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Estamos en la época de
urgencia emocional
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urgencia circunstancial !
vs !
urgencia emocional
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cliente vendedor
-me caso -vendí mi casa -requiero más espacio
-descuentos -incrementos de listas -inventarios únicos o últimos
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la demanda circunstancial es desleal, finita y depredatoria. !
un inmueble es demasiado importante para decidir por una oferta.
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el cliente compra porque quiere
mejorar su vida
Ahí está la urgencia emocional.
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i have to have it
deep emotional commitment
otherwise it’s all about price
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en la urgencia
emocional crece la
demanda ampliada
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Research
Design
Strategy
Hello
AmbidextrousWe do it by apllying Research, Strategy
& Design in order to produce tangible innovative business solutions
www.re-define.com.mx
Producto Diseño
Estrategia Comercial
Comunicación
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Hablemos un poco de
comunicación
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CASA vs DEPARTAMENTO
CASA GRANDE = 300 M2 -40 M2 COCHERAS -35M2 PASILLOS -8M2 ESCALERA
DEPA “CHICO” = 200 M2 +40 M2 COCHERAS +3,000 M2 AMENIDADES +150M2 FRENTE A MAR
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CASA vs DEPARTAMENTODESPERATE HOUSEWIVES
SEX AND THE CITY
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Estrategia comercial: las claves del 2013
Crear urgencia emocional en la venta.
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Especialistastenemos que empezar a ser
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Parejas sin hijos 20%
Hogares unifamiliares 16%
Parejas con hijos 53%!Bebes-tweens 13% Adolescentes 19% Adultos 21%
Padres solteros 7%
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En los tres mercados urbanos más desarrollados , considerando los segmentos C en adelante.
43% de los hogares son de 1 o 2 personas.
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Diferenciación?
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Chef 26%
Tecnofilo 33%
Sensualista 31%
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Tech Nerdstenemos que empezar a ser
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#grupo4sdudas todo el día:
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Performance artists
tenemos que empezar a ser
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Contadorestenemos que empezar a ser
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Thankyou
Hotweeks
Logical!Objections
Aids & extras
Long term
31% 54% 79% 22% 4%
71%
59%
77%
66%
40%
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Especialistas
Tech Nerds
ArtistsContadores
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El modelo de trabajo de 4S
Y la relación 4S-Realty World
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1re-think re-definere-learnProblem Innovation
© re-define 2011
How do weachieve innovation?By turning business problems into opportunities using research, strategy and design.
Step No.1re-learn
Doing research to re-learn about the problem from a user’s point of view.
Step No.2re-think
Using strategic thinking to identify opportunities in problems and re-think what’s possible.
Step No.3re-define
Using design to prototype, test and re-define a solution to that business problem
We are a one stop integrated innovation services firm based in Mexico. We follow a clear process for innovating by which we re-learn about the problem, re-think how those opportunities can be met and re-define a final solution. Most consultancy firms are either focused on the logic side of business (strategy firms) or focused on the creative side (design firms). We are a firm that integrates both business logic and creative thinking in the process of creating new value.
re-define©
re-learnre-define
re-think
Estudiar el mercado:
entender la urgencia
emocional
Colaborar con el equipo de diseño
Desplegar comunicación y
estrategia comercial
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Alianza estratégica
4S-RWArrancamos con la elaboración de estudios
de mercado.
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Curso 4S Innovación y
estrategia comercial
Claudia Espinosa
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Gracias!