ASSIGNMENT

Drive SPRING 2015

Program MBADS/ MBAFLEX/ MBAHCSN3/ MBA SEM 4 PGDBMN/ PGDENMN/ PGDFMN/ PGDHRMN/ PGDHSMN/ PGDIB/ PGDISMN/ PGDMMN/ PGDOMN/ PGDPMN/ PGDROMN/ PGDSCMN/ PGDTQMN SEM 2

Subject code & name MB0052- Strategic Management and Business Policy

Book ID B1699

Credit and Max. Marks 4 credits; 60 marks

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Q. No

Questions Marks Total Marks

1 What is strategy? Explain some of the major reasons for lack of strategic management in some companies?

10

Meaning of strategy Reasons for lack of Strategic management

3 7

2 Explain the following: (a) Core competence (b) Value chain analysis

10

(a) Core competence (b) Value chain analysis

5 5

3 Describe in brief the following environmental factors which a business strategist considers:

(a) Political factors (b) Technology

10

(a) Description of Political factors (b) Description of Technology as an environmental factor

5 5

4 Write a brief note on Turnaround strategy.

10

Brief note on Turnaround strategy 10

5 Define the term strategic alliance. What are its characteristics and objectives?

10

Definition of the term strategic alliance Characteristics of strategic alliance Objectives of strategic alliance

2 4 4

6 Write short notes on the following: a) Competitive advantage b) Porters Competitive threat model

10

a) Competitive advantage b) Porters Competitive threat model (Five Forces model)

5 5