46% webinars for content · 2017-09-20 · sources 1 content marketing institute andmarketingprofs....
TRANSCRIPT
SOURCES1 Content Marketing Institute and MarketingProfs. 2, 3 Eccolo Media. 4, 5, 6 LogMeIn.7 Eccolo Media.8, 9 TechValidate.com.
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Why do marketershost them?
Who attends?
How long shouldwebinars last?
How do marketers extendthe life of a webinar?
How can webinarsbe repurposed as
part of a largercontent strategy?
How long have webinars been around?
What role do webinars playin your marketing mix?
When? How often?
When are theymost helpful to
marketers?
46%of marketers use
webinars for contentmarketing purposes.1
25%of GoToWebinar
customers create othernew marketing assets from recorded event content.9
Since the prehistoric period—in Internet terms—around
1998.
When did “webinar” become a word? The term “webinar” was only added to
the Merriam-Webster Dictionary in
2008. (By that point, GoToWebinar had already
been around for two years.)
Webinars:Getting downto brass tacks
During themidsales phase
(identifying solutions,considering vendors).2
34%of technology
decision-makers usedwebinar content toevaluate a purchase
in 2014.3
81%of GoToWebinar
customers use recordedwebinars to gain even
more exposure tofuture audiences.8
Most run for about an hour, but attendees prefer
45 minutes.6
Most frequently on
Tuesdays.4 88%of GoToWebinarusers attend one
webinar per week.5
Most decision-makers consumeonly two to five assets before they’re
ready to make a purchase.7
A high-quality, high-impactwebinar can go a long way toward
sealing your next deal.
FUN FACTS