4.2 system design for social equity vezzoli 10-11 (31)

Carlo VezzoliPolitecnico di Milano / INDACO dept. / DIS / School of Design / Italy

carlo vezzolipolitecnico di milano . INDACO dpt. . DIS . School of design . Italy

Learning Network on Sustainability

course System Design for Sustainabilitysubject 4. Design for social equity and cohesion

learning resource 4.2System design for social equity and cohesion


CONTENTS . Design for social equity: main approaches. System Design for social equity and cohesion: a definition. System Design for social equity and cohesion: approaches/skills. Criteria of system design for social equity and cohesion:

. Improve employment/working conditions

. Equity and justice in relation to stakeholders

. Enable a responsible/sustainable consumption

. Favor/integrate weak and marginalized

. Improve social cohesion

. Empower/enhance local resources. System Design for social equity and cohesion: methods/tools. System Design for Sustainability: a definition


… avoiding the risk to be merely moralistic, is there an effective (operative) role?

SOCIAL EQUITY

…. is there a role for the design?


if and how various forms of social inequality are directly addressed in the design process

DESIGN FOR SOCIAL EQUITY: A GENERAL FRAME


CONSOLIDATION(research achievements on knowledge-base and know-how)

(edu

catio

n an

d pr

actic

e)DI

SSEM

INAT

ION

100%

100%

0new research frontier …

low impactmat./energies

design for social equity and

cohesion

system design for eco-efficiency

Product Life Cycle Design

ecodesignwidening the “object” to

be

designed

… aim atSUSTAINABILITY IN DESIGN ROLE: STATE OF THE ART (in industrially mature contexts)


… at the end of ’60 Radical Design: Gaetano Pesce; Dalisi; 9999: contestation/denouncements critics of consumer society

… at the beginning of the ’70 Maldonado: new “design hope” for a social responsibility (1972) Papanek: “design can and must become a means for young people to take part in the transformation of society” (design for a real world, 1973)

DESIGN, CONSUMPTION AND ETHIC: PAST TIMES


TODAY MAIN APPROACHES OF DESIGN FOR SOCIAL EQUITY AND COHESION

. product design for basics needs in low-income contexts (design for BOP, etc.)

. SYSTEM (STAKEHOLDER INTERACTIONS) DESIGN FOR SOCIAL EQUITY AND COHESION


WORKING HYPOTHESIS: SYSTEM INNOVATION FOR SUSTAINABBILITY:

LeNS book: “PSS design for Sustainability”, Greenleaf, 2011 (to be published)]

“a system innovation (PSS approach) may act as a business opportunity to facilitate the process of a social equity and economic development (in an emerging context) - by jumping over the stage characterised by individual consumption/ownership of mass produced goods - towards a more advanced service-economy with a low resource-intensity being “satisfaction-based”,characterized by the development of local-based and network-structured enterprises and initiatives, for a sustainable re-globalisation process characterised by a democratisation of access to resources, goods and services”.


“the design for social equity and cohesion of a (eco-efficient) system of products and services that are together able to fulfil a particular demand of “satisfaction”, as well as the design of the (locally-based and network-structured) interaction of the stakeholders directly and indirectly linked to that “satisfaction” system”(VEZZOLI, 2010)

SYSTEM DESIGN FOR SOCIAL EQUITY AND COHESIONDEFINITION:


A. “SATISFACTION-SYSTEM” APPROACH design the satisfaction of a particular demand

(satisfaction unit) and all its related products and services

SYSTEM DESIGN FOR SOCIAL EQUITY AND COHESION: APPROACHES/SKILLS


(SATISFACTION) OFFERING DIAGRAMM




B. “STAKEHOLDER CONFIGURATION” APPROACH design the interactions of the stakeholder of a

particular satisfaction-system



H. SYSTEM MAP (DETAILED)STAKEHOLDERS SYSTEM MAP




B. “STAKEHOLDER CONFIGURATION” APPROACH design the interactions of the stakeholder of a

particular satisfaction-system

C. “SYSTEM SUSTAINABILITY” APPROACHdesign such a stakeholder interactions (offer model) that continuously seek after socio-ethical (and eco-efficient) new beneficial solutions



> CRITERIA AND GUIDELINES ARE NEEDED> METHODS AND TOOLS ARE NEEDED to orientate design towards equitable and cohesive stakeholder interactions

NOT ALL SYSTEM INNOVATION ARE SOCIO-ETHICALLY SUSTAINABLE!

C. “SYSTEM SUSTAINABILITY” APPROACHdesign such a stakeholder interactions (offer model) that continuously seek after socio-ethical (and eco-efficient) new beneficial solutions


SYSTEM DESIGN FOR SOCIAL EQUITY AND COHESION CRITERIA . improve employment/working conditions. increase equity and justice in relation to stakeholders. enable a responsible/sustainable consumption. favor/integrate the weak and marginalized. improve social cohesion. empower/enhance local resources

[ADOPTED BY POLIMI-DIS WITHIN LeNS]


IMPROVE EMPLOYMENT/WORKING CONDITIONSSYSTEM DESIGN FOR,PROMOTING AND ENHANCING EMPLOYMENT/WORKING CONDITIONS (within the enterprise)


IMPROVE EQUITY AND JUSTICE IN RELATION TO STAKEHOLDERS

SYSTEM DESIGN FOR,FAIR AND JUST RELATION (outside the enterprise):within the partnerships, up-stream, down-stream and in the community where the offer takes place


ENABLE A RESPONSIBLE/SUSTAINABLE CONSUMPTION

SYSTEM DESIGN FOR,ENABLING (MORE OR LESS INVOLVING)A RESPONSIBLE AND SUSTAINABLE CLIENT/END-USER CHOICE OR BEHAVIOUR


FAVOR/INTEGRATE THE WEAK AND MARGINALIZEDSYSTEM DESIGN FOR,FAVORING (MORE OR LESS INTEGRATING):. kids, elderly, differently able,… (weak) and. unemployed, illiterate, … (marginalized)


IMPROVE SOCIAL COHESION

SYSTEM DESIGN FOR,PROMOTING SYSTEMS ENABLING SOCIAL INTEGRATION: in neighbourhood, between generations, between genders and between different cultures


EMPOWER/ENHANCE LOCAL RESOURCES

SYSTEM DESIGN FOR,REGENERATING AND EMPOWERING LOCAL ECONOMIES BY ENHANCING THEIR HUMAN AND NATURAL RESOURCES


SDO SUSTAINABILITY DESIGN-ORIENTING TOOLKIT


FOR DECISION MAKING (DESIGNING)identify the (socio-ethical) design PRIORITIES:> CRITERIA relevance (relative) per system type> most promising stakeholders’ INTERACTIONS

types (criteria and related GUIDELINES)

INTERRELATIONS BETWEEN SOCIAL EQUITY AND COHESION CRITERIA (AND RELATED GUIDELINES)

FOR A GIVEN SATISFACTION SYSTEM:- some have HIGHER RELEVANCE than others


SDO SUSTAINABILITY DESIGN-ORIENTING TOOLKIT


Design4SustainabilityStep by step

approach[see Tischner & Vezzoli, 2009]

MEPSS, MEthodology for Product Service

System development[see van Halen et al.

2005]

few methods/tools developed to orientate system design towards sustainable solutions:

[for new skills] NEW METHODS/TOOLS

Storyboard

Offering diagramInteraction table

SDO toolkit Blu

portfolio diagram

MET

HOD

TOOL

SDESI

GN


METHOD FOR SYSTEM DESIGN FOR SUSTAINABILITY (MSDS)

STRATEGIC ANALYSIS

EXPLORING OPPORTUNITIES

SYSTEM CONCEPT DESIGN

SYSTEM DESIGN (AND ENGIN.)

COMMUNICATION

MSDS PHASES/PROCESSESANALYSIS OF THE PROJECT PROMOTERSANALYSIS OF THE REFERENCE CONTEXT

ANALYSIS OF BEST PRACTICESANALYSIS OF THE REFERENCE STRUCTURE

DEFINITION OF SUSTAINABILITY DESIGN PRIORITIES

IDEAS GENERATION ORIENTED TO SUSTAINABILITY DEVELEPMENT OF THE SUSTAINABILITY DESIGN ORIENTING SCENARIO - VISIONS/CLUSTERS/IDEAS

VISIONS, CLUSTERS AND IDEAS SELECTION SYSTEM CONCEPT DEVELOPMENTENV., SOC. & ECON. CHECK

SYSTEM DEVELOPMENT (EXECUTIVE LEVEL) ENV., SOC. & ECON. CHECK

DOCUMENTS EDITING

METHODS/TOOLS BY LeNS:

SDO toolkit: socioethical system design orientationon-line use, free access:www.sdo-lens.polomi.itfree download open: www.lens.polimi.it > tools


“the design for social equity and cohesion of an eco-efficient system of products and services that are together able to fulfil a particular demand (unit) of “satisfaction”, as well as the design of the interactions of the stakeholders directly and indirectly linked to that “satisfaction” system”

[LeNS book: “PSS design for Sustainability”, Greenleaf, 2011 (to be published)]

SYSTEM DESIGN FOR SUSTAINABILITY: DEFINITION (A NEW DESIGN ROLE)


CASES OF SYSTEM DESIGN FOR SUSTAINABILITY USING THE MSDS METHOD


Politecnico di Milano

Cape Peninsula University of Technology

DESIGN FOR SUSTAINABLE SYSTEM CONCEPTS OF LOCALLY-BASED AND LONG LASTING MOBILITY SYSTEM FOR LOW INCOME CONTEXTS IN AFRICA- FARKA, a system concept for drinkable water transportation in Burkina Faso;

- RASMIZ, a system concept for vegetable’s transportation in Zambia

– KANGA, a system concept for disabled students transportation in South Africa.

sustainable sustainable system conceptsystem conceptproduct conceptproduct concept

transition and transition and diffusion pathdiffusion path

United Nations Industrial Development OrganizationUNIVERSITY CHAIR OF INNOVATION


detailed systemdetailed systemdesigndesign

transition and transition and diffusion pathdiffusion path

SYSTEM DESIGN AND PILOT PROJECT IMPLEMENTATION OF A SUSTAINABLE MOBILITY SYSTEM FOR THE TRANSPORTATION OF PEOPLE WITH DISABILITIES IN CAPE TOWN SUBURBS, SOUTH AFRICA

Politecnico di Milano

Cape Peninsula University of

Technology

pilot project pilot project implementatioimplementatio

nn

various sponsors + missions supported by:

BASED ON MULO SUSTAINABLE MOBILITY PROJECT (Polimi-DIS open project)

detailed product designdetailed product design

4.2 system design for social equity vezzoli 10-11 (31)

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