4 cold email subject lines that get opened
TRANSCRIPT
4 Email Subject Lines that Get Opened
by Alex Berman from
Alex BermanChief Marketing Sumo
InspireBeats.com$20 million+ Leads Generated
$2 million in B2B SalesDigital Nomad
Did a video recently on follow ups and one of you commented with
Got this request as a comment:
Which is true
Without a good subject line - the content of the email doesn’t matter
Two things get people to open cold emails:
1) Quality of leads
If you email people that you’re 90-100% sure need what you offer, you can email them whatever you want and chance of
response is still pretty good
2) Relevance of the subject line
I’m going to go over 4 strategies I use to write email subject line, ranked by how
much you know about your subject
These subjects get between 80-100% open rates when they go out
Let’s do this..
4 Email Subject Lines that Get Opened
1. The Referral or “Fake” Referral
The best email to send has the name of somebody they know in the subject lines
Subject: Hey <Name>, found you through <Mutual connection>
You can get referrals by asking your current clients for them
Let’s say you want to use a referral for outreach but have no clients in common?
Here’s how:
Google around for an interview somebody on the team has done
Subject: Hey <Name>, Found you through <Podcast>
Let’s say they you don’t know them, can’t get an intro and they have no interviews?
Next thing you can try is..
2. Congrats on the news item
Google around for news about the company, and use that as the subject of
your email
“Hey <Name> - congrats on the funding round!”
“Hey <Name> - congrats on the new hire!”
Remember the goal here is to get them to open the message
Make sure the first line of your email also references the item to give context
But what if they don’t have recent news?
Well...
3. Generic but customized
Send a subject like this if you’re doing mass mailing
“Hey <Name> - About <Company> and InspireBeats”
The goal with this subject line is to get it customized without taking too much work
on your end as a sender
Just please make sure to check the lead quality in your excel file first
Or outsource to someone with high quality leads
Don’t be the guy who send emails like this:
“Hey MAx - About INSPIREBEATS, LLC and Our Company”
If you’re going to put in the work, Generic but customized is the best for sending at
scale
Let’s go over the last option,
Assuming you’re too lazy to customize at all
You’re in luck...
3. Fully generic
General rule here is the more generic, the lower the open rate of subject line
These still work, but expect them not to work as well
Also, the body content of your email better be super custom when using a line
like this
“Hi from Alex”
I used this one a lot to book coffee meetings
Don’t be the guy who send emails like this:
It’s generic enough to get opened
Another one that works surprisingly well is:
“(no subject)”
Not having a subject line works but it’s misleading
To recap...
4 Email Subject Lines that Get Opened:1. The Referral or “Fake” Referral
2. Congrats on the News Item3. Generic But Customized
4. Fully Generic
Any Questions?
Alex Berman
Chief Marketing Sumo @ InspireBeats
Mail: [email protected]
Twitter: @alxberman
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