3g revenue validation and computation process
TRANSCRIPT
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PPPRRROOOJJJEEECCCTTT RRREEEPPPOOORRRTTT
ON
3G REVENUE VALIDATION AND COMPUTATION PROCESS
For
AN IDEA CAN CHANGE YOUR LIFE !
UNDER THE GUIDANCE OF
Companys Guide NameMR. MOHD. SAAD
(SENIOR MANAGER ACCOUNTS)
BY
SHIPRA SHARMA
HINDUSTAN INSTITUTE OF MANAGEMENT & COM-
PUTER STUDIES
(2010-2012)
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DECLARATION BY THE CANDIDATE
I declare that project titled 3G revenue validation and computation process in
IDEA Cellular Limitedis my own work conducted under the guidance of
Mr. Shishir kumar Singh of IDEA Cellular Limited, Lucknow, UP East and I have
put in 4 weeks of attendance with the supervisor at office.
I further declare that to the best of my knowledge the field project is my original
work.
SHIPRA SHARMA Mohd. Saad
(Candidate) (Supervisor)
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ACKNOWLEDGEMENT
I convey my heart felt affection to all those people who helped and supported me
during the course for completion of my project.
First and foremost, I am honestly grateful to Mr. Shishir Kumar Singh, Assit.
Manager in accounts who made the complicated aspects of investigations simple though
regular counseling and help. His valuable suggestions throughout the work and helped
me with pertinent literature.
However, it will not be fair not to acknowledge the efforts, support and coopera-
tion of colleagues.
This project would not have been possible without the active support of those per-
sons who have contributed in many ways at various stages involved in bringing this dis-
sertation in this form so, I would like to offer my sincere gratitude to all.
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PREFACE
This project report is part of the summer training in Idea Enterprise Services. The
training was a crucial element as it was oriented towards exposing us to the major as-
pects of the organisation namely, the working and the market penetration of the organi-
sation.
Summer training is an integral part of our course curriculum. These days institutes
have started giving more stress on the management training, as it is the interface of a
management student with the culture of the corporate world and it also gives the first
hand experience to use the knowledge acquired by them through their faculty in the class
in the corporate world.
Our institute has also been looking in the same direction and is determined to pro-
duce quality students who have a balanced knowledge of both theoretical aspects and the
practical knowledge as well. In the same context we had to undergo a summer training of
4 weeks in a company.
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TABLE OF CONTENT
1. Executive Summary
2. Objective of the study
3. Telecom Industry
4. Evolution in Industry-Important milestones
5. Major Players
6. Telecom Policy Environment
7. Market Trends
8. Mergers
9. Telecom Industry in India
10.Telecommunication services
11.The mobile landscape in India
12.Present Scenario
13.Market Shares of various players
14.Telecommunication Services
15.Structure of Indian telecom industry
16.Aditya Birla group
17.Idea`s company details
18.Idea`s financial department
19.Awards
20.Financial report of Idea
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21.3G overview
22.Analysis
23.Interpretation
24.Findings
25.Conclusion
26.Bibliography
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EXECUTIVE SUMMARY
India is the fastest growing major mobile market in the world. Building on
leading position in the market, IDEA CELLULAR. aims to capitalize on that
growth potential to significantly increase the subscriber base and market
share. Idea Cellular. is one of the leading telecom service providers in India.
With around 66689943 customers which consisting of 64370434 GSM mo-
bile customers, company is looking for turning bigger stones in Indian tele-
com industry. The objective of the research is to validate the data of 3G .
There are two reports one which come from the local IT department and one
which come from the central IT department in which there is some differ-
ence which have to find out.
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OBJECTIVE OF THE STUDY
There is a certain objective for a study. Objective may depend upon the
study nature.
The objective of study can be summarized as below:-
To report and book correct 3G Data.
Booking in Oracle.
To validate the Data.
Reconcile the data.
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THE TELECOM INDUSTRY
The telecom network in India is the fifth largest network in the world meet-
ing up with global standards. Presently, the Indian telecom industry is cur-
rently slated to an estimated contribution of nearly 1% to Indias GDP.
INTRODUCTION
The Indian Telecommunications network with 110.01 million connections is
the fifth largest in the world and the second largest among the emerging
economies of Asia. Today, it is the fastest growing market in the world and
represents unique opportunities for U.S. companies in the stagnant global
scenario. The total subscriber base, which has grown by 40% in 2005, is ex-
pected to reach 250 million in 2007. According to Broadband Policy 2004,
Government of India aims at 9 million broadband connections and 18 mil-
lion internet connections by 2007. The wireless subscriber base has jumped
from 33.69 million in 2004 to 62.57 million in 2004- 2005. In the last 3
years, two out of every three new telephone subscribers were wireless sub-
scribers. Consequently, wireless now accounts for 54.6% of the totals tele-
phone subscriber base, as compared to only 40% in 2003. Wireless subscrib-
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er growth is expected to bypass 2.5 million new subscribers per month by
2007. The wireless technologies currently in use are Global System for Mo-
bile Communications (GSM) and Code Division Multiple Access (CDMA).
There are primarily 9 GSM and 5 CDMA operators providing mobile ser-
vices in 19 telecom circles and 4 metro cities, covering 2000 towns across
the country.
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EVOLUTION IN INDUSTRY-IMPORTANT MILESTONES:
Year
1851 First operational land lines were laid by the government near Calcutta
(seat of British power)
s1881 Telephone service introduced in India
1883 Merger with the postal system
1923 Formation of Indian Radio Telegraph Company (IRT)
1932 Merger of ETC and IRT into the Indian Radio and Cable Communica-
tion Company (IRCC)
1947 Nationalization of all foreign telecommunication companies to form
the Posts, Telephone and Telegraph (PTT), a monopoly run by the govern-
ment's Ministry of Communications.
1985 Department of Telecommunications (DOT) established, an exclusive
provider of domestic and long-distance service that would be its own regula-
tor (separate from the postal system).
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1986 Conversion of DOT into two wholly government-owned companies:
the Videsh Sanchar Nigam Limited (VSNL) for international telecommuni-
cations and Mahanagar Telephone Nigam Limited (MTNL) for service in
metropolitan areas.
1997 Telecom Regulatory Authority of India created.
1999 Cellular Services are launched in India. New National Telecom Policy
is adopted. 2000 DoT becomes a corporation, BSNL
Major Players
There are three types of players in telecom services:
State owned companies (BSNL and MTNL)
Private Indian owned companies (Reliance Infocomm, Tata Teleservices,)
Foreign invested companies (Hutchison-Essar, Bharti Tele-Ventures, Es-
cotel, Idea Cellular, BPL Mobile, Spice Communications)
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BSNL
On October 1, 2000 the Department of Telecom Operations, Government of
India became a corporation and was renamed Bharat Sanchar Nigam Lim-
ited (BSNL). BSNL is now Indias leading telecommunications company
and the largest public sector undertaking. It has a network of over 45 million
lines covering 5000 towns with over 35 million telephone connections. The
state-controlled BSNL operates basic, cellular (GSM and CDMA) mobile,
Internet and long distance services throughout India (except Delhi and
Mumbai). BSNL will be expanding the network in line with the Tenth Five-
Year Plan (1992-97). The aim is to provide a telephone density of 9.9 per
hundred by March 2007. BSNL, which became the third operator of GSM
mobile services in most circles, is now planning to overtake Bharti to be-
come the largest GSM operator in the country. BSNL is also the largest op-
erator in the Internet market, with a share of 21 per cent of the entire sub-
scriber base.
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BHARTI
Established in 1985, Bharti has been a pioneering force in the telecom sector
with many firsts and innovations to its credit, ranging from being the first
mobile service in Delhi, first private basic telephone service provider in the
country, first Indian company to provide comprehensive telecom services
outside India in Seychelles and first private sector service provider to launch
National Long Distance Services in India. Bharti Tele-Ventures Limited was
incorporated on July 7, 1995 for promoting investments in tele communica-
tions services. Its subsidiaries operate telecom services across India. Bhartis
operations are broadly handled by two companies: the Mobility group,
which handles the mobile services in 16 circles out of a total 23 circles
across the country; and the Infotel group, which handles the NLD, ILD,
fixed line, broadband, data, and satellite-based services. Together they have
so far deployed around 23,000 km of optical fiber cables across the country,
coupled with approximately 1,500 nodes, and presence in around 200 local
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connections. The group has a total customer base of 6.45 million, of which
5.86 million are mobile and 588,000 fixed line customers, as of January 31,
2004. In mobile, Bhartis footprint extends across 15 circles.
MTNL
MTNL was set up on 1st April 1986 by the Government of India to upgrade
the quality of telecom services, expand the telecom network, introduce new
services and to raise revenue for telecom development needs of Indias key
metrosDelhi, the political capital, and Mumbai, the business capital. In the
past 17 years, the company has taken rapid strides to emerge as Indias lead-
ing and one of Asias largest telecom operating companies. The company
has also been in the forefront of 5 technology induction by converting 100%
of its telephone exchange network into the state-of-the-art digital mode. The
Govt. of India currently holds 56.25% stake in the company.
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RELIANCE INFOCOMM
Reliance is a $16 billion integrated oil exploration to refinery to power and
textiles conglomerate (Source: http://www.ril.com/newsitem2.html). It is al-
so an integrated telecom service provider with licenses for mobile, fixed,
domestic long distance and international services. Reliance Infocomm offers
a complete range of telecom services, covering mobile and fixed line te-
lephony including broadband, national and international long distance ser-
vices, data services and a wide range of value added services and applica-
tions. Reliance India Mobile, the first of Infocomm's initiatives was
launched on December 28, 2002. This marked the beginning of Reliance's
vision of ushering in a digital revolution in India by becoming a major cata-
lyst in improving quality of life and changing the face of India. Reliance In-
focomm plans to extend its efforts beyond the traditional value chain to de-
velop and deploy telecom solutions for India's farmers, businesses, hospitals,
government and public sector organizations. Until recently, Reliance was
permitted to provide only limited mobility services through its basic ser-
vices license.
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However, it has now acquired a unified access license for 18 circles that
permits it to provide the full range of mobile services. It has rolled out its
CDMA mobile network and enrolled more than 6 million subscribers in one
year to become the countrys largest mobile operator. It now wants to in-
crease its market share and has recently launched pre-paid services. Having
captured the voice market, it intends to attack the broadband market.
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TATA TELESERVICES:
Tata Teleservices is a part of the $12 billion Tata Group, which has 93 com-
panies, over 200,000 employees and more than 2.3 million shareholders. Ta-
ta Teleservices provides basic (fixed line services), using CDMA technology
in six circles: Maharashtra (including Mumbai), New Delhi, Andhra Pra-
desh, Tamil Nadu, Gujarat, and Karnataka. It has over 800,000 subscribers.
It has now migrated to unified access licenses, by paying a Rs. 5.45 billion
fee, which enables it to provide fully mobile services as well. The company
is also expanding its footprint, and has paid Rs. 4.17 billion to DoT for 11
new licenses under the IUC (interconnect usage charges) regime. The new
licenses, coupled with the six circles in which it already operates, virtually
gives the CDMA mobile operator a national footprint that is almost on par
with BSNL and Reliance Infocomm.
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VSNL
On April 1, 1986, the Videsh Sanchar Nigam Limited (VSNL) - a wholly
Government owned corporation - was born as successor to OCS. The com-
pany operates a network of earth stations, switches, submarine cable sys-
tems, and value added service nodes to provide a range of basic and value
added services and has a dedicated work force of about 2000 employees.
VSNL's main gateway centers are located at Mumbai, New Delhi, Kolkata
and Chennai. The international telecommunication circuits are derived via
Intelsat and Inmarsat satellites and wide band submarine cable systems e.g.
FLAG, SEA-ME-WE-2 and SEA-ME-WE-3. The company's ADRs are
listed on the New York Stock Exchange and its shares are listed on major
Stock Exchanges in India.
The Indian Government owns approximately 26 per cent equity, M/s
Panetone Finvest Limited as investing vehicle of Tata Group owns 45 per
cent equity and the overseas holding (inclusive of FIIs, ADRs, Foreign
Banks) is approximately 13 per cent and the rest is owned by Indian institu-
tions and the public.
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HUTCH
Hutchs presence in India dates back to late 1992, when they worked with
local partners to establish a company licensed to provide mobile telecom-
munications services in Mumbai. Commercial operations began in Novem-
ber 1995. Between 2000 and March 2004, Hutch acquired further operator
equity interests or operating licences. With the completion of the acquisition
of BPL Mobile Cellular Limited in January 2006, it now provides mobile
services in 16 of the 23 defined licence areas across the country. Hutch India
has benefited from rapid and profitable growth in recent years. It had over
17.5 million customers by the end of June 2006.
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IDEA
Indian regional operator IDEA Cellular Ltd. has a new ownership structure
and grand designs to become a national player, but in doing so is likely to
become a thorn in the side of Reliance Communications Ltd. IDEA operates
in eight telecom circles, orregions, in Western India, and has received ad-
ditional GSM licenses to expand its network into three circles in Eastern In-
dia -- the first phase of a major expansion plan that it intends to fund through
an IPO, according to parent company Aditya Birla Group . Idea Cellular
Limited was incorporated in 1995. The company is among the top four mo-
bile telephony players in India with an 11 per cent all-India subscribers mar-
ket share. More importantly, it ranks third in terms of wireless revenue mar-
ket share at 12.7 per cent. Idea ranks second with 20.8 per cent revenue mar-
ket share in nine service areas where it holds 900MHz spectrum and which
derive 48 per cent of industry's gross revenues (based on gross revenues for
UAS and mobile licenses only, for December 2009 quarter, as released by
TRAI). The market positioning of Idea reflects the strength of its brand con-
sidering the fact that Idea added 14 out of its total 22 service areas in the
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past four years. Today it is a pan-India player with commercial operations in
all 22 service areas.
Its subscriber base has grown multifold from 7.37 million in March 2006 to
63.82 million in March 2010.Idea holds 16 per cent stake in Indus Towers, a
joint venture with other telecom majors Bharti Airtel and Vodafone. Indus
Towers is the world's largest tower company with over one lakh towers. In
2007, Idea was listed on the National Stock Exchange (NSE) and the Bom-
bay Stock Exchange (BSE).
Idea enjoys a market leadership position in many of its operational areas. It
offers GPRS on all its operating networks for all categories of subscribers,
and was the first company in India to commercially launch the next genera-
tion EDGE technology in Delhi in 2003. As a pioneer in technology de-
ployment, it has been at the forefront through the adoption of bio fuels to
power its base stations, and by employing satellite connectivity to reach in-
accessible rural areas in Madhya Pradesh.
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TELECOM POLICY ENVIRONMENT
Indian telecommunications today benefits from among the most enlightened
regulation in the region, and arguably in the world. The sector, sometimes
considered the poster-boy for economic reforms, has been among the chief
beneficiaries of the post-1991 liberalization. Unlike electricity, for example,
where reforms have been stalled, telecommunications has generally been
seen as removed from mass concerns, and thus less subject to electoral
calculations. Market oriented reforms have also been facilitated by lobbying
from Indias booming technology sector, whose continued success of course
depends on the quality of communications infrastructure. Despite several
hiccups along the way, the Telecom Regulatory Authority of India (TRAI),
the independent regulator, has earned a reputation for transparency and
competence. With the recent resolution of a major dispute between cellular
and fixed operators (see below), Indian telecommunications, already among
the most competitive markets in the world, appears set to continue growing
rapidly. While telecom liberalization is usually associated with the post-
1991 era, the seeds of reform were actually planted in the 1980s. At that
time, Rajiv Gandhi proclaimed his intention of leading India into the 21st
century, and carved the Department of Telecommunications (DOT) out of
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the Department of Posts and Telegraph. For a time he also even considered
corporatizing the DOT, before succumbing to union pressure.
In a compromise, Gandhi created two DOT-owned corporations: Mahana-
gar Telephone Nigam Limited (MTNL), to serve Delhi and Bombay, and
Videsh Sanchar Nigam Limited (VSNL), to operate international telecom
services.
He also introduced private capital into the manufacturing of telecommunica-
tions equipment, which had previously been a DOT monopoly. These and
other reforms were limited by the unstable coalition politics of the late
1980s. It was not until the early 1990s, when the political situation stabi-
lized, and with the general momentum for economic reforms, that telecom-
munications liberalization really took off. In 1994, the government released
its National Telecommunications Policy (NTP-94), which allowed private
fixed operators to take part in the Indian market for the first time (cellular
operators had been allowed into the four largest metropolitan centers in
1992). Under the governments new policy, India was divided into 20 circles
roughly corresponding to state boundaries, each of which would contain two
fixed operators (including the incumbent), and two mobile operators. As
ground-breaking as NTP-94 was, its implementation was unfortunately
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marred by regulatory uncertainty and over-bidding. A number of operators
were unable to live up to their profligate bids and, confronted with far less
lucrative networks than they had supposed, pulled out of the country. As a
result, competition in Indias telecom sector did not really become a reality
until 1999. At that time the governments New Telecommunications Policy
(NTP-99) switched from a fixed fee license to a revenue sharing regime of
approximately 15%. This figure has subsequently been lowered (to 10%-
12%), and is expected to be reduced even further over the coming years.
Still, India continues to derive substantial revenue from license fees ($800
million in 2001-2002), leading some critics to suggest that the government
has abrogated its responsibilities as a regulator to those as a seller. Another,
perhaps even more significant, problem with Indias initial attempts to intro-
duce competition was the lack of regulatory clarity. Private operators com-
plained that the licensorthe DOTwas also the incumbent operator. The
many stringent conditions attached to licenses were thus seen by many as the
DOTs attempt to limit competition. It was in response to such concerns that
the 9 government in 1997 set up the Telecom Regulatory Authority of India
(TRAI), the nations first independent telecom regulator. Over the years,
TRAI has earned a growing reputation for independence, transparency and
an increasing level of competence. Early on, however, the regulator was be-
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leaguered on all fronts. It had to contend with political interference, the in-
cumbents many challenges to its authority, and accusations of ineptitude by
private players. Throughout the late 1990s, TRAIs authority was steadily
whittled away in a number of cases, when the courts repeatedly held that
regulatory power lay with the central government. It was not until 2000,
with the passing of the TRAI Amendment Act, that the regulatory body real-
ly came into its own. Coming just a year after NTP-99, the act marks some-
thing of a watershed moment in the history of India telecom liberalization. It
set the stage for several key events that have enabled the vigorous competi-
tion witnessed today.
Some of these events include:
The corporatization of the DOT and the creation of a new state-owned tel-
ecom company, Bharat Sanchar Nigam Ltd (BSNL), in 2000.
The opening up of Indias internal long-distance market in 2000, and the
subsequent drop in long-distance rates as part of TRAIs tariff rebalancing
exercise;
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The termination of VSNLs monopoly over international traffic in 2002,
and the partial privatization of the company that same year, with the Tata
group assuming a 25% stake and management control;
The gradual easing of the original duopoly licensing policy, allowing a
greater number of operators in each circle;
The legalization, in 2002, of IP telephony (a move that many believe was
held up due to lobbying by VSNL, which feared the consequences on its in-
ternational monopoly); The introduction in 2003 of a Calling Party Pays
(CPP) system for cell phones, despite considerable opposition (including lit-
igation) by fixed operators;
And, more generally, the commencement of more stringent interconnection
regulation by TRAI, which has moved from an interoperated negotiations-
based approach (often used by the stronger operator to negotiate ad infini-
tum) to a more rules-based approach. All of these events have created an
impressive forward-momentum in Indian telecommunications, resulting in a
vigorously competitive and fast-growing sector.
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India has also suffered from its fair share of regulatory hiccups. Many opera-
tors (mobile players in particular) still complain about the difficulties of
gaining access to the incumbents (BSNL) network, and the governments
insistence on capping FDI in the telecom sector to 49% (a move made in the
name of national security) limits capital availability and thus network
rollout. In addition, ISPs, who were allowed into the market under a liberal
licensing regime in 1998, continue to hemorrhage money, and have been
pleading with the government for various forms of relief, including the pro-
vision of unmetered phone numbers for Internet access. Despite initially im
pressive results, the growth of Internet in the country has recently stalled,
with only 8 million users. Broadband penetration, too, remains tiny.
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MARKET TRENDS
The telecoms trends in India will have a great impact on everything from
the humble PC, internet, broadband (both wireless and fixed), cable, handset
features, talking SMS, IPTV, soft switches, and managed services to the lo-
cal manufacturing and supply chain. This report discusses key trends in the
Indian telecom industry, their drivers and the major impacts of such trends
affecting mobile operators, infrastructure and handset vendors.
MERGERS
According to media reports, South African telecom group MTN has restarted
its merger-related talks with India's largest mobile operator, Bharti Airtel, as
its proposed deal with Reliance Communications (RCom) was impeded by
the ROFR (rights of first refusal) made by Reliance Industries. Although the
development has not been officially confirmed, South African media reports
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suggest that these rumors do hold merit. A South African newspaper, The
Times, said that MTN could be interested in pursuing.
TELECOM INDUSTRY IN INDIA
The telecom industry is one of the fastest growing industries in India. India
has nearly 200 million telephone lines making it the third largest network in
the world after China and USA. With a growth rate of 45%, Indian telecom
industry has the highest growth rate in the world. The first wind of reforms
in telecommunications sector began to flow in 1980s when the private sector
was allowed in telecommunications equipment manufacturing. In 1985, De-
partment of Telecommunications (DOT) was established. It was an exclu-
sive provider of domestic and long-distance service that would be its own
regulator (separate from the postal system). In 1986, two wholly govern-
ment-owned companies were created: the Videsh Sanchar Nigam Limited
(VSNL) for international telecommunications and Mahanagar Telephone
Nigam Limited (MTNL) for service in metropolitan areas.
In 1990s, telecommunications sector benefited from the general opening up
of the economy. Also, examples of telecom revolution in many other coun-
tries, which resulted in better quality of service and lower tariffs, led Indian
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policy makers to initiate a change process finally resulting in opening up of
telecom services sector for the private sector. National Telecom Policy
(NTP) 1994 was the first attempt to give a comprehensive roadmap for the
Indian telecommunications sector. In 1997, Telecom Regulatory Authority
of India (TRAI) was created. TRAI was formed to act as a regulator to facili-
tate the growth of the telecom sector. New National Telecom Policy was
adopted in 1999 and cellular services were also launched in the same year.
Telecommunication sector in India can be divided into two segments: Fixed
Service Provider (FSPs), and Cellular Services. Fixed line services consist of
basic services, national or domestic long distance and international long dis-
tance services. The state operators (BSNL and MTNL), account for almost
90 per cent of revenues from basic services. Private sector services are pres-
ently available in selective urban areas, and collectively account for less than
5 per cent of subscriptions. However, private services focus on the busi-
ness/corporate sector, and offer reliable, high- end services, such as leased
lines, ISDN, closed user group and videoconferencing. Cellular services can
be further divided into two categories: Global System for Mobile
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Communications (GSM) and Code Division Multiple Access (CDMA). The
GSM sector is dominated by Airtel, Vodfone-Hutch, and Idea Cellular,
while the CDMA sector is dominated by Reliance and Tata Indicom. Open-
ing up of international and domestic long distance telephony services are the
major growth drivers for cellular industry. Cellular operators get substantial
revenue from these services, and compensate them for reduction in tariffs on
airtime, which along with rental was the main source of revenue.
The reduction in tariffs for airtime, national long distance, international long
distance, and handset prices has driven demand.Indian telecom sector has
undergone a major process of transformation through significant policy re-
forms. The reforms began in 1980s with telecom equipment manufacturing
being opened for private sector and were later followed by National Telecom
Policy (NTP) in 1994 and NTP'1999. Historically, the telecom network in
India was owned and managed by the Government considering it to be a
natural monopoly and strategic service, best under state's control. However,
in 1990's, examples of telecom revolution in many other countries, which
http://www.iimahd.ernet.in/ctps/pdf/ntp1994.pdfhttp://www.iimahd.ernet.in/ctps/pdf/ntp1994.pdfhttp://www.iimahd.ernet.in/ctps/pdf/NTP1999.pdfhttp://www.iimahd.ernet.in/ctps/pdf/NTP1999.pdfhttp://www.iimahd.ernet.in/ctps/pdf/ntp1994.pdfhttp://www.iimahd.ernet.in/ctps/pdf/ntp1994.pdf -
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resulted in better quality of service and lower tariffs, led Indian policy mak-
ers to initiate a change process finally resulting in opening up of telecom
services sector for the private sector. Policy reforms can be broadly classi-
fied in three distinct phases.
" The Decade of 1980's saw private sector being allowed in telecommunica-
tions equipment manufacturing. Mahanagar Telephone Nigam Limited
(MTNL) and Videsh Sanchar Nigam Limited (VSNL) were formed and Tel-
ecom Commission was set up to give focus to telecommunications policy
formation.
In 1990s, telecommunications sector also benefited from the general open-
ing up of the economy. NTP 1994 was the first attempt to give a comprehen-
sive roadmap for the Indian telecommunications sector.
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TELECOMMUNICATION SERVICES
Basic service
Cellular service
Internet Service Provider (ISP)
http://www.iimahd.ernet.in/ctps/services.htmhttp://www.iimahd.ernet.in/ctps/basic.htmhttp://www.iimahd.ernet.in/ctps/cellular.htmhttp://www.iimahd.ernet.in/ctps/isp.htmhttp://www.iimahd.ernet.in/ctps/isp.htmhttp://www.iimahd.ernet.in/ctps/cellular.htmhttp://www.iimahd.ernet.in/ctps/basic.htmhttp://www.iimahd.ernet.in/ctps/services.htm -
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35
THE MOBILE LANDSCAPE IN INDIA
The Indian telecommunications market has been segregated into 23 areas re-
ferred to as Circles. There are four metropolitan Circles (Mumbai, Delhi,
Kolkata and Chennai) and 19 regional Circles which are classified into three
categoriesA, B and C. There are five category A Circles, eight ca t-
egory B Circles and six category C Circles.
Although the metropolitan Circles currently account for only 5% of the total
population of India, they account for approximately 27.04 million, 21.3%, of
the total number of subscribers in India, as at September 30, 2006. The cate-
gory A, category B and category C Circles, by comparison, currently
account for approximately 31%, 44% and 19% of the total population of In-
dia and account for approximately 35.5%, 34.3% and 8.7% of the total num-
ber of subscribers, respectively. A detailed breakdown of the total number of
subscribers, as at September 30, 2006, in each of these Circles is given be-
low. The chart below excludes CDMA subscribers of BSNL and MTNL:
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36
(Population and subscribers in 000s
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37
PRESENT SCENARIO
Telephony Subscribers (Wireless and Landline): 300.51 million (January
2008)
Cellphones: 267.23 million (April 2008)
Land Lines: 39.42 million (March 2008)
Yearly Cellphone Addition: 83 million (2007)
Monthly Cellphone Addition: 10.16 million (March 2008)
Teledensity: 26.22% (March 2008)
Projected teledensity: 500 million, 40% of population by 2010.
Broadband connection: 3.47 million (Feb 2008)
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38
MARKET SHARES OF VARIOUS PLAYERS (As on may 2008)
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39
FUTURE
The Indian telecom industry is expected to reach a size of Rs 344,921 crore
by 2012 at a growth rate of over 26 per cent, and generate employment op-
portunities for about 10 million people during the same period, according to
a report.
The telecom industry had a market size of Rs 105,287 crore in 2006.
The sector would create direct employment for 2.8 million people and for 7
million indirectly, according to a Frost and Sullivan report.
Despite record growth over the last 12 months, only 21.85% of the countrys
1.1 Billion population owns a telephone, which means the growth in new
subscriber additions will continue and even accelerate.
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40
The Ministry of Communications and Information Technology (MCIT) is
has very aggressive plans to increase the pace of growth, targeting 500 mil-
lion telephone subscribers by 2010 and 650 million by 2012 which is cur-
rently 250 million. Most of the expansion in subscribers is set to occur in ru-
ral India. Indias rural telephone density has been languishing at around
1.9%, so, if 70% of total population is rural, the scope for growth in this In-
dustry is unprecedented.
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41
VISION
"To be a premium global conglomerate
with a clear focus on each business.
MISSION
To deliver superior value to our customers,
shareholders, employees and
society at large.
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42
!DEA TELECOMMUNICATIONS
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VALUES
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44
TELECOMMUNICATION SERVICES
Telecommunication services include Basic service, Cellular service, Internet
Service Provider (ISP) and Very Small Aperture Terminal (VSAT) services.
Government of India (GOI) plans to introduce a unified license for all tele-
communication services in India, and has already allowed full mobility to
wireless in local loop (WLL) operators as a first step. Telecom services are
growing at an approximate rate of around 5 percent per year in terms of rev-
enue and mere 10 % in terms of subscriber base in last five years. Partly the
result is due to negative growth in NLD market (-14% Rs 51,410 million
from Rs 59,880 million) and ILD market (-13% Rs 43,460 million from Rs
50,010 million) in 2003-04. Amongst telecom services, cellular services are
the fastest growing, with CAGR of 40 percent over the past four years. Tele-
communications Regulatory Authority of India (TRAI) expects that the total
number of cellular connections would bypass the total number of fixed line
connections by late 2004 and early 2005. (As on March 2004 subscriber base
of cellular operators is 33 million and basic operator is 42.84 mil-
lion).During the past three years, in terms of subscriber base telecommunica-
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45
tions services have been growing at a CAGR of nearly 22%, owing largely
to the rapid increase in cellular service subscribers
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STRUCTURE OF INDIAN TELECOM INDUSTRY
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ADITYA BIRLA GROUP
The Aditya Birla Group, India's first multinational corporation, traces its ori-
ginss back to the tiny village of Pilani in the Rajasthan desert, where Seth Shiv
Narayan Birla started cotton trading operations in 1857. In 1919,
Ghanshyamdas Birla, grandson of Shiv Narayan Birla, started the first Birla jute
mill, marking his entry into the manufacturing sector. In 1965, Aditya Birla,
grandson of the legendary Ghanshyamdas Birla, starts the Eastern Spinning
Mills & Industries. In 1990 Mr. Kumar Mangalam Birla gets actively involved
in the Group's operations and in 1996 all group companies are consolidated un-
der the umbrella of the Aditya Birla Group, led by Mr. Kumar Mangalam Birla.
Today the Aditya Birla Group is a US $28 billion corporation with a market cap
of US $31.5 billion and in the league of Fortune 500; the Aditya Birla Group is
anchored by an extraordinary force of 100,000 employees, belonging to 25 dif-
ferent nationalities. In India, the Group has been adjudged "The Best Employer
in India and among the top 20 in Asia" by the Hewitt-Economic Times and Wall
Street Journal Study 2007. Over 50 per cent of its revenues flow from its over-
seas operations. The Aditya Birla Group operates in 20 countries which in-
clude India, Thailand, Laos, Indonesia, Philippines, Egypt, China, Canada, Aus-
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tralia, USA, UK, Germany, Hungary, Brazil, Italy, France, Luxembourg, Swit-
zerland, Malaysia and Korea.
GLOBALLY THE ADITYA BIRLA GROUP IS:-
A metal powerhouse, among the world's most cost-
efficient aluminium and copper producers. Hindalco-Novelis from its fold is a
Fortune 500 company. It is the largest aluminium rolling company. It is one of
the three biggest producers of primary aluminium in Asia, with the larg-
est single location copper smelter
Number1 in viscose staple fibre
The fourth largest producer of insulators
The fourth largest producer of carbon black
The 11th largest cement producer globally
Among the world's top 15 BPO companies and among India's top three
Among the best energy efficient fertilizer plants
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IN INDIA THE ADITYA BIRLA GROUP IS
A premier branded garments player.
The second largest player in viscose filament yarn.
The second largest in the chlor-alkali sector.
Among the top five mobile telephony companies.
A leading player in life insurance and asset management.
Among the top three supermarket chains in the retail business.
Beyond business the Aditya Birla Group is working in 3,700 villages reaching
out to seven million people annually through the Aditya Birla Centre for Com-
munity Initiatives and Rural Development, spearheaded by Mrs. Rajashree
Birla. Its focus is on health care, education, sustainable livelihood, infrastructure
and espousing social causes. It runs 41 schools and 18 hospitals transcending
the conventional barriers of business to send out a message that "We care".
The Aditya Birla Group is rock solid in its fundamentals, nurtures a culture
where success does not come in the way of the need to keep learning afresh, to
keep experimenting.
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IDEA CELLULAR IN UPE
Idea was launched in the UP east circle in the year 2006. UP east has tradition-
ally been a low ARPU, cost sensitive market. The first mover in this market was
Vodafone which started services by the name of Essar as early as 97-98. In the
last 10 years, Vodafone has consolidated its position by covering over 90% of
the population under its network coverage, a retailer base of over 90000 and
subscriber base of well over 6 million. Challenging Vodafone or Airtel is not
what Idea immediately looked at. Idea, when launched, gave the impression of
offering something new, unique and at prices which were lower than the compe-
tition. This gave rise to the perception of low cost which is associated with Idea
even till date.
Today Idea is the 5th largest player in the UPE market. Not much has
changed since the launch. It was the 5th
largest at that time too. Vodafone, Ten
years. However, the positive side is that Idea is now a strong force to reckon
with. The rate of growth is very good and network expansion is happening fast.
The company has huge expansion plans. Today Idea has a subscriber base of
just over 2 million customers, a retailer base of over 60000 and well over 60%
of the population of UPE is covered under the network.
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The company operates by covering UPE under 8 different zones namely Luck-
now, Kanpur, Sitapur, Varanasi, Allahabad, Azamgarh, Gorakhpur and Jhansi.
Each zone is further divided into various districts. All the zones are collectively
controlled by the Circle office situated at Lucknow under the leadership of the
CEO Mr. N F Aibara. Though all the major functions like Marketing, Finance,
Quality, Network, HR etc. are combined for all 8 zones, the Sales division be-
cause of its huge size is divided into twoR1 covering the first 4 zones headed
by Mr. Ashok Gupta and R2 covering the remaining 4 zones headed by Mr.
Sanjay Sofat. These people get support from the sales head for Postpaid (Mr.
Avinash Singh), for PCO (Mr. Avinash Bhagat) and for Prepaid (Mr. I B
Asthana for R1 and Mr. Rajneesh for R2.) All the zones are headed by Zonal
Business Managers who report to the Circle office.
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HOLDING PATTERN IN IDEA CELLULAR
Initially the Birlas, the Tatas and AT&T Wireless each held one-third eq-
uity in the company. But following AT&T Wireless' merger with Cingular
Wireless in 2004, Cingular decided to sell its 32.9% stake in Idea. This stake
was bought by both the Tatas and Birlas at 16.45% each.
Tata's foray into the cellular market with its own subsidiary, Tata Indicom, a
CDMA-based mobile provider, cropped differences between the Tatas and the
Birlas. This dual holding by the Tatas also became a major reason for the delay
in Idea being granted a license to operate in Mumbai. This was because as per
Department of Telecom (DOT) license norms, one promoter could not have
more than 10% stake in two companies operating in the same circle and Tata
Indicom was already operating in Mumbai when Idea filed for its licence.
The Birlas thus approached the DOT and sought its intervention, and the
Tatas replied by saying that they would exit Idea but only for a good price. On
April 10, 2006, the Aditya Birla Group announced its acquisition of the 48.18%
stake held by the Tatas at Rs. 40.51 a share amounting to Rs. 44.06 billion.
http://en.wikipedia.org/wiki/AT&T_Wirelesshttp://en.wikipedia.org/wiki/Cingular_Wirelesshttp://en.wikipedia.org/wiki/Cingular_Wirelesshttp://en.wikipedia.org/wiki/Cingularhttp://en.wikipedia.org/wiki/Tata_Indicomhttp://en.wikipedia.org/wiki/CDMAhttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Department_of_Telecomhttp://en.wikipedia.org/wiki/Tata_Indicomhttp://en.wikipedia.org/wiki/Tata_Indicomhttp://en.wikipedia.org/wiki/Aditya_Birla_Grouphttp://en.wikipedia.org/wiki/Aditya_Birla_Grouphttp://en.wikipedia.org/wiki/Tata_Indicomhttp://en.wikipedia.org/wiki/Tata_Indicomhttp://en.wikipedia.org/wiki/Department_of_Telecomhttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/CDMAhttp://en.wikipedia.org/wiki/Tata_Indicomhttp://en.wikipedia.org/wiki/Cingularhttp://en.wikipedia.org/wiki/Cingular_Wirelesshttp://en.wikipedia.org/wiki/Cingular_Wirelesshttp://en.wikipedia.org/wiki/AT&T_Wireless -
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While 15% of the 48.14% stake was acquired by Aditya Birla Nuvo, a company
in-charge of the Birlas' new business initiatives, the remaining stake was ac-
quired by Birla TMT holdings Private Ltd., an AV Birla family owned compa-
ny. Currently, Birla Group holds 49.1% of the total shares of the company.
IDEA Cellular is a publicly listed company, having listed on the
Bombay Stock Exchange (BSE and the National Stock Exchange (NSE) in
March 2007.
IDEA Cellular is a leading GSM mobile service operator with pan India licens-
es. With a customer base of over 40 million in 15 service areas, operations are
soon expected to start in Orissa and Tamil Nadu-the first steps in providing pan
India services covering over 90% of India's telephony potential.
A frontrunner in introducing revolutionary tariff plans, IDEA Cellular has the
distinction of offering the most customer friendly and competitive Pre Paid of-
ferings, for the first time in India in an increasingly segmented market.
Customer Service and Innovation are the drivers of this Cellular Brand. A brand
known for many firsts, Idea was the first to launch GPRS and EDGE in the
country. Idea has received international recognition for its path-breaking inno-
vations when it won the GSM Association Award for "Best Billing and Cus-
tomer Care Solution" for 2 consecutive years. IDEA Cellular is part of the Ad-
itya Birla Group, India's first truly multinational corporation. The group oper-
ates in 25 countries, and is anchored by over 1,25,000 employees belonging to
http://en.wikipedia.org/w/index.php?title=Aditya_Birla_Nuvo&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Birla_TMT_holdings_Private_Ltd.&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Birla_Group&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Birla_Group&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Birla_TMT_holdings_Private_Ltd.&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Aditya_Birla_Nuvo&action=edit&redlink=1 -
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25 nationalities. The Group has been adjudged 'The Best Employer in India and
among the Top 20 in Asia' by the Hewitt-Economic Times and Wall Street
Journal Study 2007.
OUR SERVICE AREAS
The Indian telecommunications market for mobile services is divided into 22
"Service Areas" classified into "Metro", Category "A", Category "B" and Cate-
gory "C" service areas by the Government of India. These classifications are
based principally on a Service Area's revenue generating potential. Our opera-
tional 13 Service Areas are broken up into Established and New Service Areas.
ESTABLISH SERVICE AREAS
The established service areas are Delhi, Andhra Pradesh, Gujarat and Maharash-
tra, Haryana, Kerala, Madhya Pradesh and Uttar Pradesh (West).Licenses for
the Maharashtra and Gujarat Service Areas were awarded in December 1995,
with network rollout and commercial launch achieved in 1997. In January 2001
the mobile operations in Andhra Pradesh Service Area were integrated with
IDEA through a merger with Tata Cellular Limited. In June 2001, the mobile
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operations in Madhya Pradesh Service Area were fully integrated with IDEA
through an acquisition of RPG Cellcom Limited. In October 2001, the license
for Delhi Service Area was acquired during the fourth mobile license auction,
with network rollout and commercial launch in November 2002. In January
2004, Escotel Mobile Communications Private Limited ("Escotel"), was ac-
quired with its Original licenses in the Service Areas of Haryana, Uttar Pradesh
(West) and Kerala. All these Service Areas were re-branded and integrated with
IDEA in June 2004.
NEW SERVICE AREAS
The New Service Areas are Uttar Pradesh (East), Rajasthan, Himachal Pradesh,
Bihar, Mumbai, Karnataka and Punjab Licenses for Uttar Pradesh (East), Raja-
sthan and Himachal Pradesh were acquired through the acquisition of Escotel
(Escorts Telecommunications Limited).
Services in Karnataka and Punjab were launched through the acquisition of
Spice Communications.
Idea launched its services in Mumbai and Bihar in 2008. The Mumbai launch
was the largest Metro City launch in India.
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COVERAGE
Idea Cellular Ltd has seen phenomenal growth since its inception. Idea Cellu-
lars footprint idea is to first achieve critical mass, then drill deep instead of
spreading thin.
In keeping with this, the company has been providing excellent service to its
subscribers in various states. It controls a portfolio of Indias most attractive and
contiguous telecom geographies, including the circles of Andhra Pradesh &
Delhi (inclusive of NCR), Gujarat, Haryana, Himachal Pradesh, Kerala, Madh-
ya Pradesh & Chattisgarh, Maharashtra & Goa (excluding Mumbai), Rajasthan,
Uttar Pradesh (W) and Uttar Pradesh (E). With a footprint dominating the map
of India, Idea Cellular accesses over 60% of Indias total telephony potential.
The company is now poised to launch its services in new circles namely Mum-
bai and Bihar.
Idea Cellular Ltd, however, does not believe only in increasing geographic
footprintit also drills deep and successfully attempts to provide excellent net-
work coverage in all its circles of operations.
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CIRCLES
As Indias leading GSM Mobile Services operator, IDEA Cellular has
licenses to operate in all 22 Service Areas. Presently, operations exist in 11 Ser-
vice Areas covering Delhi, Maharashtra, Goa, Gujarat, Andhra Pradesh, Madh-
ya Pradesh, Chhattisgarh, Uttaranchal, Haryana, UP-West, Himachal Pradesh,
UP-East, Rajasthan and Kerala. With a customer base of over 26 million, IDEA
Cellulars footprint currently covers approximately 60% of Indias telecom
population.
CIRCLE HEADS
Mr. Iyer Subbaraman S., Chief Operating Officer, Andhra Pradesh
Mr. Rajendra Chourasia, Chief Operating Officer, Madhya Pradesh &
Chattisgarh
Mr. Atul Chaturvedi, Chief Operating Officer, Delhi & Haryana
Mr. T. G. B. Ramakrishna, Chief Operating Officer, Kerala
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Mr. Sashi Shankar, Chief Operating Officer, Mumbai
Mr. P.Lakshminarayana, Chief Operating Officer, Maharashtra & Goa
Mr. Virad Kaul, Chief Operating Officer, Uttar Pradesh (West)
Mr. Naozer Firoze Aibara, Chief Operating Officer, Uttar Pradesh (East)
Mr. Sunil Kataria, Senior Vice President - Operations, Rajasthan
Mr. Arul Bright, Senior Vice President - Operations, Gujarat
Mr. M. D. Prasad, Senior Vice President - Operations, Bihar
Mr. Vijay Grover, Chief Operating Officer, East
Mr. M. Srinivas, Senior Vice President - Operations, Tamil Nadu &
Chennai
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Mr. Rakesh Kumar Singh -Chief Operating Officer, Karnataka
Mr. Anish Roy, Chief Operating Officer, Punjab, J&K and Himachal
Pradesh
Mr. N.N.Dutta, Vice President, Orissa
KEY PEOPLE
Board of Directors -
Mr. Kumar Mangalam Birla (Chairman)
Smt. Rajashree Birla
Mr. Saurabh Misra
Mr. Sanjeev Aga (Managing Director)
Mr. Arun Thiagarajan
Ms. Tarjani Vakil
Mr. Mohan Gyani
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Mr. Gian Prakash Gupta
Mr. R.C. Bhargava
Mr. P. Murari
Mr. Biswajit A. Subramanian
Dr. Hansa Wijayasuriya
MANAGEMENT TEAM
CORPORATE LEADERSHIP TEAM
Mr. Sanjeev Aga, Managing Director
Mr. Akshaya Moondra, Chief Financial Officer
Mr. Anil K. Tandan, Chief Technology Officer
Mr. Prakash K. Paranjape, Chief Information Officer
Mr. Pradeep Shrivastava, Chief Marketing Officer
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Mr. Navanit Narayan, Chief Service Delivery Officer
Mr. Vinay K. Razdan, Chief Human Resource Officer
Mr. Rajat K. Mukarji, Chief Corporate Affairs Officer
Mr. Rajesh K. Srivastava, Chief Materials & Procurement Officer
Mr. Ambrish Jain, DirectorOperations
Mr. Himanshu Kapania, Director - Operations
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IDEA PARTNERS
IDEA welcomes all business and individuals interested in partnering with us to
enhance and strengthen the IDEA products & services portfolio.
To explore such potential partnerships, kindly get in touch with us by submit-
ting the partners form.
Some of our technology and content partners.
ONMOBILE ASIA PACIFIC LTD.
CELLEBERUM INDIA LTD.
SIDDHIVINAYAK ASTRO SERVICES LTD.
KODIAK LTD.
MAUJ.
NET4NUTS INDIA LTD.
YAHOO.
REDIFF.COM
INDIATIMES.
SIFY
NDTV.
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MOBILE2WIN.
ROAMWARE.INC
STARHOME.
BHARTI TELESOFT.
LOWE INDIA PVT LTD.
MINDSHARE.
IMPRIMIS PR
NOKIA-SIEMENS
ERRICSON
ATOS ORIGIN
HISTORY
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The chronology of key events of the Company from incorporation is set out be-
low -:
Calendar year Events
2011
IDEA launches 3G services in his 13 circle
2010
IDEA launches mobile number portability service
2009
IDEA launches services in Tamil Nadu.
IDEA expanded services into Orissa.
2008
Idea acquired 9 licenses for Punjab, Karnataka, Tamil Nadu & Chennai,
West Bengal, Orissa, Kolkata, Assam, North East and Jammu & Kashmir
Acquired Spice Communications with the operating circles of Punjab and
Karnataka.
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Launched services in Mumbai metro in the largest single metro city
launch, ever.
Launched services in Bihar
2007
Won an award for the CARE service in the Best Billing or Customer
Care Solution at the GSM Association Awards in Barcelona, Spain
Initial Public Offering aggregating to Rs.28,187 million and Listing of
Equity Shares on the Bombay Stock Exchange
Merger of seven subsidiaries with Idea Cellular Limited
Reached the twenty million subscriber mark
2006
Became part of the Aditya Birla Group subsequent to the TATA Group
transferring its entire shareholding in the Company to the Aditya Birla
Group
Acquired Escorts Telecommunications Limited (subsequently renamed as
Idea Telecommunications Limited)
Restructuring of debt
Launch of new circles
Reached the 10 million subscriber mark
Received letter of Intent from the DOT for a new UAS License for the
Mumbai Circle.
Received Letter of Intent from the DOT for a new UAS License for the
Bihar Circle through Aditya Birla Telecom Limited. ABNL, the parent of
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Aditya Birla Telecom Limited, pursuant to a letter dated November 22,
2006, agree to transfer its entire shareholding in Aditya Birla Telecom
Limited to the company for the consideration of Rs. 100 million.
2005
Reached the five million subscriber mark
Turned Profit Positive
Won an Award for the Bill Flash service at GSM Association Awards
in Barcelona, Spain
Sponsored the International Indian Film Academy Awards
2004
Completed debt restructuring for the then existing debt facilities and addi-
tional funding for the Delhi Circle.
Acquired Escotel Mobile Communications Limited (subsequently re-
named as IDEA Mobile Communications Limited)
Reached the four million subscriber mark
First operator in India to commercially launch EDGE services 2005
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2003
Reached the two million subscriber mark.
2002
Changed name to IDEA Cellular Limited and launched IDEA brand
name
Commenced commercial operations in Delhi Circle
Reached the one million subscriber mark
2001
Acquired RPG Cellular Limited and subsequently the license for the
Madhya Pradesh (including Chhattisgarh ) circle
Changed name to Birla Tata AT&T Limited
Obtained license for providing GSM based services in the Delhi Circle
following the fourth operator GSM license bidding process
2000
Merged with TATA Cellular Limited, thereby acquiring original license
for the Andhra Pradesh Circle.
1999
Migrated to revenues share license fee regime under New Telecommuni-
cations Policy (NTP)
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1997
Commenced operations in the Gujarat and Maharashtra Circles.
1996
Changed name to Birla AT & T Communication Limited following joint
venture between Grasim Industries and AT & T Corporation
1995
Incorporated as Birla Communication Limited
Obtained licenses for providing GSM based services in the Gujarat and
Maharashtra Circles following the original GSM license bidding process.
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IDEA FINANCE DEPARTMENT
The idea Finance Department consists of the following Sub departments
Revenue Accounting
Payables
Legal
MIS
Revenue assurance
REVENUE ACCOUNTING
This section of finance department deals with all the sources of revenue
and maintains their records which help in assessing the performance of
the company and also in plans and policies of the revenue are company.
The various sources are:
Postpaid Revenue Stream
Postpaid Revenue Stream
Roaming Revenue Stream
Value Added Services (VAS) Revenue Stream
Interconnected Usage Charges (IUC) Revenue Stream
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PAYABLES
Every company earns through providing products or services
to the consumer and for this and also for maintaining all the services
provided to the consumers, it has to incur expenditures. The company
owns fixed assets, current assets, maintains its working capital, make pay-
ments for expenditures like payment of Taxes, salaries to employees,
maintenance of office and various facilities etc. The accounts for all these
expenditures are maintained by the payables section under the finance de-
partment.
The expenses are divided into major parts:-
OPEX-Operational expenditure
CAPEX-Capital Expenditure
LEGAL
Apart from the business to consumer relation, a company
has to maintain certain other relations as well, such as with business
partners, stake holders, government, distributors, stockiest, competitors,
other related business and the society. The company has to make agree-
ments, handle cases which may be filled by the consumers or any other
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party over the company or by the company over any other party and
many other such activities which require a lot of legal help.
MIS
Management Information system deals with preparing reports,
maintaining records etc. One of the main functions of the MIS is budget-
ing, planning and projection. The section analyses the financial and other
statements and prepares budget for the current as well as the coming fi-
nancial period on its basis.
REVENUE ASSURANCE
Revenue Assurance deals with assessing risk and loss only
in areas where management has directed it to. It is the job of Revenue
Assurance to report the risk of loss. The appetite for risk and the level
of acceptable risk is a parameter set explicitly by the management team.
If so directed, the Revenue Assurance team can be commissioned with
responsibility to investigate, develop and promote recommendations for
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the reduction of a risk exposure from its current level, to a level set by
management.
AWARDS
Idea Cellular Recognized As The Most Customer Responsive Company
In The Telecom Sector By Avaya Global Connect
Tagged with:IDEA Cellular
IDEA Cellular has been recognized as the Most Customer Responsive Compa-
ny in the Telecom sector, at the prestigious Avaya Global Connect Customer
Responsiveness Awards 2010. Ideas commitment to offer superior customer
service and its constant endeavor to enhance customer satisfaction received due
to recognition by the illustrious jury comprising of senior members from Ernst
& Young, Nielsen and Avaya Global Connect. The Avaya Global Customer Re-
sponsiveness Award was conferred upon IDEA Cellular in recognition of its
various new and innovative customer service and delivery initiatives in the te-
lephony services space. Idea was chosen as the winner of the prestigious award
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after an extensive quality audit of the organizations systems and processes,
leaving behind many other strong contenders in the telecom category.
IDEA Cellular was amongst the 11 distinguished winners, who were selected
from a list of 124 nominees, in various categories for the Avaya Global Connect
Customer Responsiveness Awards, this year. Speaking on the occasion, Mr.
Navanit Narayan, Chief Service Delivery Officer, IDEA Cellular Ltd said, This
award is a recognition of our commitment to institutionalizing the highest
standards of Customer Relationship Management processes. It has been our
constant endeavor to align all processes and practices to facilitate customer de-
light. The prestigious Avaya Globa lConnect Customer Responsiveness Award
is a testimony of our efforts in quickly and aptly responding to our customer
needs and requirements in this dynamic and competitive telecom industry.The
prestigious Avaya Global Connect Customer Responsiveness Awards, now in
its sixth year, has raised the bar for customer delight, and inspired organizations
to lift the user experience to new levels. The award was instituted by Avaya
Global Connect, and was introduced for the first time in India in collaboration
with The Economic Times. The award recognizes efforts of organizations, who
in an environment where the user has become more discerning, demanding
and, even ficklehave invested time, energy and money into making their Cus-
tomer Responsiveness initiatives quantifiable and workable.
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IDEA Cellular, an Aditya Birla Group Company, is a leading pan-India inte-
grated GSM operator with 64 million subscribers across the country.
IDEA FILMFARE LOGO
Worldwide Media Pvt Limited, the joint venture between the Times of India
Group and BBC Worldwide, today announced the continuation of its long-term
sponsorship agreement on the Filmfare Awards with mobile operator Idea Cel-
lular Ltd.
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This will be the second year of association for Idea with the Filmfare Awards,
which are given annually for excellence in Indian cinema by Filmfare, the mov-
ie magazine produced by Worldwide Media.
The 55th Idea Filmfare Awards are scheduled to be presented on February 27 at
the Yashraj Studios in Mumbai.
As in previous years, the nominees for the awards in various categories will be
chosen through an audience poll.
According to the Times Group, the response has been overwhelming this year
with audiences voting through postal mail, mobile and online media. Fifty per
cent weightage will be given to polling results and equal weightage to a special-
ly-appointed panel of judges.
"Its time, once again, for the biggest awards show of the film industry the
Idea Film fare Awards. We will raise a toast, as we have for the last 55 years, to
the immense talent of our film industry. We have had a successful partnership
with Idea Cellular and, along with them, hope to make the Awards show even
bigger this year," Mr Tarun Rai, Chief Executive Officer, Worldwide Media
Pvt. Ltd. said at a press conference today.
Mr Rai said 111 films had qualified this year and awards would be given in 37
categories, with no news categories added this year.
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Mr. Pradeep Shrivastava, Chief Marketing Officer, Idea Cellular said, "Brand
Idea always associates with champion ideas to offer unique user experience, and
entertainment, to our 58 million subscribers, across India. Our continued associ
ation with the prestigious Idea Filmfare Awards is a testimony of the brands
promise to offer the best-in-class entertainment, through our reach and connect
with the audience, across the length and breadth of the country. This year again,
IDEA will bring stars and the best of movies, closer to our customers, through
the 55th Idea Filmfare Awards."
Film actor Asin flanked by Tarun Rai, Chief Executive Officer, Worldwide
Media Pvt Ltd. and Pradeep Shrivastava, Chief Marketing Officer, IDEA Cellu-
lar at the 55th Idea Filmfare Conference.
Actress Asin Thottumkal was also present at the event. She has won three Film-
fare awards in three different languages. "My association with Filmfare has
been a long one. It was the first film magazine that I knew," she remarked.
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A press release said Idea would offer rich content on the mobile platform
around the Idea Filmfare Awards for its 58 million subscribers. It will also in
troduce a range of value-added service (VAS) products and contests, specially
designed around Bollywood and cinema. Idea contest winners will get to attend
the awards ceremony, sitting alongside Bollywoods celebrities. Select custom-
ers will also get to meet and Bollywood stars, as part of the brand association
with Filmfare.
Worldwide Media is a 50:50 joint venture owned by the Times of India group
and BBC Worldwide. Apart from Filmfare, it publishes Femina, a magazine for
women. More recently, it has launched the UK auto magazine BBC TopGear in
India. Idea Cellular is part of the Adiya Birla Group.
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FINANCIAL REPORT OF IDEA
Previous Years
Balance Sheet of Idea Cellular------------------- in Rs. Cr. -------------------
Mar '06 Mar '07 Mar '08 Mar '09 Mar '10
12 mths 12 mths 12 mths 12 mths 12 mths
Sources Of Funds
Total Share Capital 2,742.53 2,592.86 2,635.36 3,100.10 3,299.84
Equity Share Capital 2,259.53 2,592.86 2,635.36 3,100.10 3,299.84
Share Application Money 0.00 0.00 3.76 18.23 44.45
Preference Share Capital 483.00 0.00 0.00 0.00 0.00
Reserves -1,574.00 -413.71 906.91 8,176.09 8,112.95
Revaluation Reserves 0.00 0.00 0.00 0.00 0.00
Networth 1,168.53 2,179.15 3,546.03 11,294.42 11,457.24
Secured Loans 1,470.75 3,539.77 5,454.43 5,564.93 5,988.61
Unsecured Loans 1,444.85 710.74 1,060.33 2,014.43 537.81
Total Debt 2,915.60 4,250.51 6,514.76 7,579.36 6,526.42
Total Liabilities 4,084.13 6,429.66 10,060.79 18,873.78 17,983.66
Mar '06 Mar '07 Mar '08 Mar '09 Mar '10
12 mths 12 mths 12 mths 12 mths 12 mths
Application Of Funds
Gross Block 3,975.11 8,229.61 12,791.22 15,562.75 22,834.40
Less: Accum. Deprecia-
tion
1,157.63 2,637.18 3,123.83 4,739.86 7,907.34
Net Block 2,817.48 5,592.43 9,667.39 10,822.89 14,927.06
Capital Work in Progress 95.91 506.52 941.13 1,721.82 462.58
Investments 307.03 13.83 569.93 4,928.81 2,755.13
Inventories 8.81 17.91 27.62 42.73 46.70
Sundry Debtors 90.82 152.48 198.59 329.59 430.12
Cash and Bank Balance 40.12 122.76 147.67 140.86 129.13
Total Current Assets 139.75 293.15 373.88 513.18 605.95
Loans and Advances 1,408.64 560.82 950.88 2,278.21 3,533.15Fixed Deposits 88.97 1,696.97 349.38 2,203.57 151.31
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Total CA, Loans & Ad-
vances1,637.36 2,550.94 1,674.14 4,994.96 4,290.41
Deffered Credit 0.00 0.00 0.00 0.00 0.00
Current Liabilities 762.24 2,180.21 2,709.98 3,496.04 4,313.76
Provisions 11.39 53.84 81.82 98.65 137.76
Total CL & Provisions 773.63 2,234.05 2,791.80 3,594.69 4,451.52
Net Current Assets 863.73 316.89 -1,117.66 1,400.27 -161.11
Miscellaneous Expenses 0.00 0.00 0.00 0.00 0.00
Total Assets 4,084.15 6,429.67 10,060.79 18,873.79 17,983.66
Contingent Liabilities 213.92 1,236.57 2,308.87 2,279.41 1,960.75
Book Value (Rs) 3.03 8.40 13.44 36.37 34.59
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3G OVERVIEW
3G is a short term for third-generation wireless, and refers to near-future devel-
opments in personal and business wireless technology, especially mobile com-
munications. This phase is expected to reach maturity between the years 2003
and 2005.
The third generation, as its name suggests, follows the first generation (1G) and
second generation (2G) in wireless communications. The 1G period began in
the late 1970s and lasted through the 1980s. These systems featured the first
true mobile phone systems, known at first as "cellular mobile radio telephone."
These networks used analogue voice signalling, and were little more sophisti-
cated than repeater networks used by amateur radio operators. The 2G phase
began in the 1990s, and much of this technology is still in use. The 2G cell
phone features digital voice encoding. Examples include CDMA, TDMA, and
GSM. Since its inception, 2G technology has steadily improved, with increased
bandwidth, packet routing, and the introduction of multimedia. The present state
of mobile wireless communications is often called 2.5G. Ultimately, 3G is ex-
pected to include capabilities and features such as:
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Enhanced multimedia (voice, data, video, and remote control) Usability on all
popular modes (cellular telephone, e-mail, paging, fax, videoconferencing, and
browsing).Broad bandwidth and high speed (upwards of 2 Mbps)
Routing flexibility (repeater, satellite, LAN)
Operation at approximately 2 GHz transmit and receive frequencies
Roaming capability throughout Europe, Japan, and North America
While 3G is generally considered applicable mainly to mobile broadband, it is
also relevant to fixed wireless and portable wireless. The ultimate 3G system
might be operational from any location on, or over, the earth's surface, including
use in or by:
Homes
Businesses
Government offices
Medical establishment.
The military Personal and commercial land vehicles Private and commercial
watercraft and marine craft Private and commercial aircraft (except where pas-
senger use restrictions apply) Portable (pedestrians, hikers, cyclists, campers)
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Space stations and spacecraft Proponents of 3G technology promise that it will
"keep people connected at all times and in all places." Researchers, engineers,
and marketeers are faced with the challenge of accurately predicting how much
technology consumers will actually be willing to pay for. (Recent trends suggest
that people sometimes prefer to be disconnected, especially when on vacation.)
Another concern involves privacy and security issues. As technology becomes
more sophisticated and bandwidth increases, systems become increasingly vul-
nerable to attack by malicious hackers (known as crackers) unless countermeas-
ures are implemented to protect against such activity.
ANALYSIS
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Analysis has done on the part of revenue which is basically divided into two
parts:-
Validation
Computation
There are four types of report which have to be analyzed:
Minutes of usage report
Daily recharge Physical
Daily adjustment
Daily recharge flexi
VALIDATION
In validation there are two types of report which are given by the central IT de-
partment and one which is given by the local IT department in which first have
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to analyze the full 3G data. In this there is difference in between of both the re-
ports. Its have to find out the difference.
This is a local IT report .
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This is the central IT report.
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INTERPRETATION
STEPS OF VALIDATION
When we got the report from central IT department and local IT report than the
step one is:-
First we copy the data from (MOU) 3G folder and make a new sheet in
excel and rename the sheet to local because in 3G folder the data are from
local IT and the paste it in the renamed sheet.
This can be done in the date wise manner copying data from 3G folder.
And the central IT data is find out in the folder which is under the 3G
folder.
That central IT data copied to another new sheet with rename the sheet to
central.
This is also done in the date wise manner.
This is separately done mainly in the four reports. MOU, DAILY RE-
CHARGE, DAILY RECHARGE FLEXI, AND ADJUSTMENT.
These all done copy separately in date wise manner in these four report.
The next step is to make pivot table (it is the summary of the report) sepa-
rately of local sheet and central sheet.
Then we copy the three columns from central pivot and paste in the local
pivot with numerical data.
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After that the central IT columns minus the local IT columns.
After this whole process we get the difference amount between the local IT
and central IT.
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FINDINGS
Getting the difference between central IT and the local IT report.
In findings we have found the difference between local IT and central IT report
reason behind this that we have got the report from the two end.
Sum of charges of central minus the sum of charges of local
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MEANING OF REVENUE:-
For a company, this is the total amount ofmoney received by the company for
goods sold orservicesprovided during a certain time period. It also includes all
net sales, exchange of assets; interest and any otherincrease in owner's equity
and is calculatedbefore any expenses are subtracted. Net income can be calcu-
lated by subtracting expenses from revenue. In terms of reporting revenue in a
company's financial statements, different companies considerrevenue to be re-
ceived, or "recognized", different ways. For example, revenue could be recog-
nized when a deal is signed, when the money is received, when the services are
provided, or at othertimes. There are rules specifying when revenue should be
recognized in different situations for companies using different accounting
methods, such as cash basis and accrual basis accounting.
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CHARGING REVENUE FROM THESE REPORTS:-
Minutes of usage report. (SMS,Roaming,Call).
Recharge report
Adjustment report (Free call alert, heroscope, railways, beauty tips
etc).
Recharge fee report (Special tariff voucher).
MINUTES OF USAGE REPORT:
MOU report means how many minutes the person talk .In this report it is day
wise manner its mention in report how much time did customer talk on the
phone. In this report various columns are present like: type, call date, code, call
type, mou, charges and sum of call count. This mou report is helps to compute
the financial data and to collect the revenue.
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RECHARGE REPORT:
Whenever the customer recharge their phone the whole data available to the lo-
cal and central department it is also termed as daily recharges.in this report var-
ious data are available for computation like:-recharge date, type, recharge type
and count of amount.
ADJUSTMENT REPORT:-
It is also very important for computation. Whenever the customer subscribe for
horoscope, railways, beauty tips, missed call alert, news alert, job alert etc. This
can be done on the basis of the adjustment report and also give full information
of revenue. In this report the available data are:-type, adjustment date, adjust-
ment codes, sum of adjustment, count of mobile number.
RECHARGE FEE REPORT:-
In this report the full detail of STV ( special tariff voucher ) are available in that
report . This report is also helpful in generating revenue.
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CONCLUSION
During this four weeks summer training in IDEA CELLULAR I learned many
functions of Finance such as-3G revenue validation and computation. I also
learned the different strategies, the way of working in the company, the culture
and the things done for the promotion of their products in the new market.
For completing this project I worked every day in a week. It was a great experi-
ence for me to work with company like IDEA. It will provide great opportunity
to me to work in the telecom sector in the future scenario. I will try to adopt all
those things in my professional life what I learned while doing this project.
This practical training has provided me the knowledge about various functions
of telecom industry especially of finance department. Now I am feeling much
more confidence in me.
I am highly grateful to the IDEA family for the support and guidance given to
me for the successful completion of my practical training.
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Finally I want to say that it was the great experience for me to take first step
towards corporate world and work in the company like IDEA.
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BIBLIOGRAPHY
The following information that is given in this project has been stored from the following
sources.
Websites on internet:
www.ideacellular.in
www.google.com
www.wikipedea.com
www.rediff.com
http://www.ideacellular.in/http://www.ideacellular.in/http://www.google.com/http://www.google.com/http://www.wikipedea.com/http://www.wikipedea.com/http://www.rediff.com/http://www.rediff.com/http://www.rediff.com/http://www.wikipedea.com/http://www.google.com/http://