Whole Food Market 2008;Vision, Core Values &

Strategy

Achmad Wibowo 0600673186

Hellen 0940000175

Arief Sumawan 0940000181

Background Founded in Austin Texas on 1978 by John Mackey

& Renee Lawson Hardy 1980 the opening of the original Whole Foods

Market with 10,500 M2 and 19 staff 1981 worst flood in Austin, they loss $400,000,- no

insurance covering 1984 – 2004 is expansion period. Expanded to

Canada in 2002 and UK 2004

Background August 2007: A federal judge cleared the way for Whole

Foods to merge with its rival Wild Oats Markets Inc., discounting recent arguments that the reduced competition would lead to higher prices.

March 2009: Federal judge orders the divesture of Wild Oats Market as well as one of Whole Foods existing stores.

December 2009: In a December 24, 2009 filing with the U.S. Securities and Exchange Commission, Co-founder and CEO John Mackey voluntarily gave up his chairmanship, a position he's held since Whole Foods' inception in 1978. John Mackey will still remain on the board of directors. The new chairman will be John Elstrott

Vision Mackey's ideas about business and society

reveals a vision is mega-chain retailing that involves strategic swallowing up (or driving out of business) of smaller retail competitors. It is a business model that objectively complements the long-term industrialization of organics (that is, large-scale corporate farms) over small family farms

Vision Whole Foods Market is a dynamic leader in the

quality food business. We are a mission-driven company that aims to set the standards of excellence for food retailers. We are building a business in which high standards permeate all aspects of our company. Quality is a state of mind at Whole Foods Market.

Our motto — Whole Foods, Whole People, Whole Planet — emphasizes that our vision reaches far beyond just being a food retailer. 

Values Selling the Highest Quality Natural and Organic Products

Available Satisfying and Delighting Our Customers Supporting Team Member Happiness and Excellence Creating Wealth Through Profits & Growth Caring about our Communities & Our Environment Creating ongoing win-win partnerships with our suppliers Promoting the health of our stakeholders through healthy

eating education.

Strategy Customer satisfaction Team Member excellence and happiness Return on capital investment Improvement in the state of the environment Local and larger community support

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