360 degree and vr live streaming q&a

3xScreen Media Limited

360 Degree & Virtual Reality Live Streaming Q&A

© 2016 3xScreen Media – innovative live video

VIRTUAL REALITY - HYPE?…. Or Marketing’s Future?


VIRTUAL SHOWROOM

IMMERSIVE ESCAPISM

BRAND VALUES + EXPERIENCE

VR EXCITES 69% OF ADULTS

EVENTUALLY BIGGER THAN TV?

SOCIAL VIEWING?

3xScreen Media - innovative live video


www.3xscreen.co.uk

360 & VR WORKFLOW


Multi-Lens Camera Stitcher Panoramic Player

SPHERICAL VIDEO


Equirectangular stitch: x = longitude, y = latitude

DUAL FISHEYE CAMERAS


ALLie£350 RICOH Theta S

£300

- Best entry level options- ALLie streams direct to YouTube- Easiest to stitch- Less pixels- Suffers from barrel distortion

6-CAMERA RIGS


GoPro £3,500 for rig

- Most popular option today- Narrower FOV for each camera- More processor intensive- More stitching means more potential parallax errors

HIGH END RIGS


Nokia OZO £45k

GoPro Odyysey£11k

STITCHING


Kolor Autopano(post stitching)

VideoStitch Vahana(live stitching)

DISTRIBUTION


Google Daydream Littlstar

EXPERIENCING 360 & VR


Occulus Rift

HTC Vive

Google Cardboard

360 & VR STORYTELLING


- Traditional film frames for a rectangle – with 360/VR, the viewer chooses her FOV- Most 360/VR content currently static- Movement is difficult in VR without brain hacking – haptic sensors- Easy for viewer to get lost- Director’s cut- Action within one camera- Treat as stage play

WHAT’S NEXT


What has been done to-date

Unique Challenges

360 / VR Storytelling

- Haptic sensors – vibration, sense of movement- Ambisonic audio (full-sphere surround sound)- VR Cord cutting- 4K UHD and higher resolution VR headsets- Laser retinal projection- Augmented reality


3xScreen Media – innovative live videowww.3xscreen.co.uk

360 degree and vr live streaming q&a

Technology