3.2.3. week 2 - project #1 - brand & swot analysis
DESCRIPTION
Brand Development initial presentation.TRANSCRIPT
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Tortoise Shell Home rebrand campaign
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To see a comprehensive society that is experiencing living a sustainable, wholesome lifestyle that is in equilibrium with our world.
A global initiative that improves on the idea of quality by reducing costs and resources.
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modestqualitysettle
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homeless veterans
teenagers first house
want to travel the world
more money to spend on grandkids
lost their homes in late 2000
vacation homes
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younger set to retirees ages 18-72 years oldmale or female1 to 3 person families$11,139-$66,707 AASequal opportunitylow-income and fixed income
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welfare recipients bankrupt and financially broke homeless or substandard conditions construction worker unions AARP EPA SEARS
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For most people there is a need for sustainable housing, Tortoise Shell Homes is a comprehensive solution that build affordable small structures and energy efficient cost solutions.Unlike competitor, typical homes, square footage, maintenance, heating and cooling cost are bankrupting our lives.
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Rejuvente the brand by Multi-media campaign promoting a professional and caring objective. New logo and website to communicate to the world the importance and need of TSH. Continued strategy and analysis to grow this business in peace.
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