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Hero Moto Corp

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Hero Moto Corp (Hero Honda)

Logo

Parent Company Hero Group

Category Motorcycles, Scooters

Sector Two-Wheelers

Tagline/ Slogan Hum mei hai Hero; Desh ki Dhadkan (HeroHonda)

USP

Wide product variety, excellent brand equity & high customer

loyalty

STP

Segment Young boys looking for fast sporty bikes for Indian roads

Target Group Young boys in the age 18-30 middle class

Positioning Every person has a hero and a winner within one’s self

Product Portfolio

Brands

1. CBZ 2. Karizma

3. Passion 4. Pleasure

5. Splendor

SWOT Analysis

Strength

1. Huge brand equity and one of the biggest players in the two

wheelers Indian market

2. Excellent R&D, and wide variety of products in every segment.

3. Excellent distribution, over 3000 dealerships and service

centers

4. Good advertising and excellent rebranding from Hero Honda to

Hero Moto Corp

Weakness

1. Absence in the premium bike segment

2.High imports for its spare parts i.e. over 30% imports

3. Most of the products have similar features and low on design

and innovation

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written by: zigu

sunday, 01 january 2012 14:16

last updated on sunday, 01 january 2012 14:20

Weakness and innovation

Opportunity

1.Two-wheeler segment is one of the most growing industries

2.Export of bikes is limited i.e. untapped international markets

Threats

1. Strong competition from Indian as well as international brands

2. Dependence on government policies and rising fuel prices

3. Better public transport will affect two-wheeler sales

Competition

Competitors

1. Yamaha

2. Bajaj Auto

3.TVS

4.Suzuki

5. Harley Davidson

6. Royal Enfield

7. Ducati

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hero moto corp _ swot analysis _ brand guide _ mba skool-study.learn.share

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