Visual Merchandising Promotional Concept A

Store Tucson Mall

Portfolio Created By: Erica Cialdella

Visual Merchandising Promotional Concept

• Visual Theme/Promotion: Fall Season, targets; kids, men & women, seniors(all ages), Fall Promotional Sale with 15% off Arizona Apparel September 10-17.

• Display Composition: Semi-realistic setting of family; Fall leaves décor, with wooden backdrop w/ painted A logo, fall themed basket in display corner w/ UA foam hand, rake placed through leaves.

• Attention Getting Device: Fall theme setting engages consumers with a family fun atmosphere w/ UA merchandise.

UA Logo Merchandise Featured

• Men: Badger Sport: Arizona Wildcats Hook Tee (white/navy), The Game: Navy Cap, BEARDOWN back, Dockers: Game Day Arizona Khaki Shorts

• Women: JanSport Ladies ‘Alumni’ State Outline Red V-neck, Venley: Arizona Women’s McKenzie Full Length Leggings.

• Youth (girl): Chicka~d: Red Foil Love Wildcats ‘A’ Youth Dress

• Miscellaneous: Arizona Wildcats ‘WC’ Foam Spirit Hand, Legacy: Arizona Wildcats Wood Plank Key Rack

UA Logo Merchandise Found

Top: Men Badger Sport: Arizona Wildcats Hook Tee Item: W001169Price: $29.99Hat: The Game ‘A’ Navy CapItem: W001402Price: $24.99Bottom: Dockers: Game Day Arizona Khaki ShortsItem: W001183Price: $55.00

Top: Women JanSportLadies ‘Alumni’ State Outline Red T-ShirtItem: 2025082Price: $24.99

Bottom: Women Arizona Full Length Leggings Item: W001508Price: $32.99

Top/Bottom: Chicka~d: Red Foil Love Wildcats ‘A’ Youth DressItem: W001755Price: $29.99

Miscellaneous: Arizona Wildcats ‘WC’ Foam Spirit HandItem: 2036791Price: $10.99

Décor: Legacy: Arizona Wildcats Wood Plank Key RackItem: 2035611Price: $21.99

Signage, Graphics, Props & Backgrounds

Custom Made Decal Graphic ‘A’ Wooden backdrop

8’ H x 16’ W$35.00

Artificial Fall Maple Leaves(160 Pieces)

$14.99

Poly Leaf Rake24’’

$6.98

Vintage Fall Theme wooden basket Décor

20’’$19.99

Basisk Ceiling Track Light 30’’ w/Shade Diameter

$24.99

Arizona Wood Plank Key

Rack

Promotional Signage

Fall Theme Décor w/

Foam Spirit Hand

Graphic ‘A” Fall Backdrop

ArtificialLeaves

Rake

Window Plan & Front View