3140422017 方晨凯(1)
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浙江大学宁波理工学院 2016 毕业季 | Fang Chenkai
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TA
BL
E
OF
C
ON
TE
NT 6 10
20 24
26
Introduction
Our colors
Logo introduction
Syllogism
Design applications
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Introduction | fangchenkai
Introduction 介绍
6
01.
宁波理工工业设计介绍
logo 创意来源
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Introduction | fangchenkai701. Introduction
宁波理工工业设计介绍
传媒与设计学院是浙江大学宁波理工学院在积累了十年的办学经验基础上组建的,是浙江大学宁波
理工学院优化学科布局、实现人才培养与学科专业一体化发展的战略举措。而工业设计这一专业包
容性之广,几乎包含了产品设计、室内外环境与设施设计、产品包装、广告设计、平面设计、展示
设计、陈设设计、产品研发等,也是学院的重中之重,每年的毕业季,工业设计的毕业展都大肆吸
引眼球。
宁波理工工业设计介绍
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Introduction | fangchenkai
ID + =
8
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Introduction | fangchenkai01. Introduction
logo 创意来源
logo 创意来源
"ID" 对 于 所 有 工 业 设 计 学 子
来 说 都 并 不 陌 生,"Industrial
design" 就是工业设计,所以
在工业设计毕业季的 logo 设计
中我引入了这两个单词作为原
始稿。
而毕业季的到来代表着即将的
离别,已哀伤,离别为主的毕
业季却并不是我想要想表达的,
大学只是人生的一个片段,是
漫长人生中的不长但却记忆深
刻的片段。对于 " 它 " 就仿佛一
场游戏中的关键,时间不长,
却记忆深刻。
所以我想用台球中的 " 黑八 " 来
表示," 黑八 " 的进洞表示着一
局游戏结束,但它也是这局的
关键球,最重要的是——下一
局开始了,哥们儿。
而大学毕业的我们,新的挑战
开始了。
OVER
AGAIN
RISE TO THE
OCCASION
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logo Introduction 标志介绍
02.
logo 图形全貌规整
logo 图形以及文字使用
logo 错误使用示范
Logo | fangchenkai10
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Logo | fangchenkai02. logo Introduction
logo 图形全貌规整
球体的宽度等于四个字母的宽度时,看上去比较
协调合适。
而球体与字母之间的空隙则是以字母高度的 2/3
最为恰当。
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Logo | fangchenkai
对于边框宽度的间隔,我采用了 1/4 的字母宽度。
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Logo | fangchenkai02. logo Introduction
logo 图形全貌规整
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Logo | fangchenkai
主色调运用了黑,白,红,黄色有一种专业的感觉,而其中又不乏一
丝亮丽,活泼,这正好符合了工设学子的专业与灵动。
14
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Logo | fangchenkai02. logo Introduction
logo 图形以及文字使用
15
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Logo | fangchenkai
8mm
8m
m
18mm
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Logo | fangchenkai02. logo Introduction
logo 图形以及文字使用
小的标志则需要放置在空
间的角落,用作小标记,
或提示作用,给纸张,空
间增加些许灵动。
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Logo | fangchenkai18
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Logo | fangchenkai02. logo Introduction
logo 错误使用示范
design
I
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Color | fangchenkai
COLORS 颜色
03.
主要配色
次配色
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Color | fangchenkai02. colors
主要配色
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Color | fangchenkai
EACH COLOR REPRESEN
TS DIFFERENT
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Color | fangchenkai02. colors
次要配色
CHARACTER,EACH COLOR IS DIFFERENT LIFE.
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SYLLOGISM 演绎
04.
四方演绎
二方演绎
syllogysm | fangchenkai24
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syllogysm | fangchenkai02. syllogism
演绎
25
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Applications | fangchenkai
APPLICATIONS 应用
05.
明信片应用 工作证应用
演讲稿应用 手提袋应用
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Applications | fangchenkai02. applications
明信片应用
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Applications | fangchenkai28
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Applications | fangchenkai29
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Applications | fangchenkai
APPLICATIONS 应用
05.
签名墙及海报应用
logo 印章应用
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Applications | fangchenkai31
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Applications | fangchenkai
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Applications | fangchenkai
EACH COLOR REPRESEN TS DIFFERENTCHARACTER,EACH COLOR IS DIFFERENT LIFE.
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2016毕业季浙江大学宁波理工学院工业设计毕业季
www.nitgongyebiyeji.com