30 million blueprint

8/13/2019 30 Million Blueprint

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$30 Million Blueprint

1. #1 Job of every marketer?a. No such thing as a traffic problemb. Your job is not to get as much traffic as possible.

c. There are only offers problemd. You need a fully optimized offere. If you focus on the traffic strategy, you will be on a hamster wheel and your results

will NOT be amazingf. Declare independence from affiliates and joint venturesg. Able to win in multiple markets

2. Methodologya. Lead magnet

i. Ethical bribe – something to make people opt-inii. Bad lead magnet – 7 days newsletter, but it takes 7 days to get value?iii. Calls out to target marketiv. Great example:

Eben Page (Double Your Dating) – you got the kiss test… I’m going to showyou if a girl is ready to be kissed

v. A specific result was achievedvi. It changed the state of the person who is using itvii. Use language of the market e.g. for golfers, how to drive the ball ten miles

furtherviii. Titles matter e.g. how to satisfy a woman every time…. And have her beg for

moreix. BIG LESSON: Speak to the desired end resultx. Case study #1: Rapid Filter – 6 new prospects per month, no lead magnet,

added a wholesale catalog and price list to 6 per day (20x increase inqualified leads)

xi. Sometimes less is more… (short form copy convert higher than long formcopy)

xii. Case Study #2: How to sell 100 books a day on Amazon Kindle… xiii. When you have people on the page, make sure you have them looking at

the picture1. Girl next door2. Girl in a bikini3. Colored4. Robin Hood Blue White – performed the best!

xiv. Other tips: Button Text



b. Tripwire

i.

A low cost high value offer to turn a user into a buyerii. E.g. 13 records for only $1.00



iii. Cheese and a mouse – ask ourselves where is the cheese? Make it all aboutthe cheese

iv. E.g. black Friday offerv. Case #2: Survival Life

1. Pepper “cheese” 2. How to purify water….

vi. Physical product can be used as a tripwire1. E.g. free survival business card2. Sell a pedometer before a product3. Did it in the trade show

vii. Case #3: Marketing Agency1. 2000 attendees2. 603 people approached booth3. 87 people bought the trip wire – converted to $500 per month

4. 23 more converted via phone after results (become monthlycustomers)

5. 42 new clients at $500 per month6. Plus 87 trip wire clients they can follow up with7. Tripwire covered the cost

viii. Tests1. Name2. Headline3. Price-point4. Bundled versus standalone5. Digital versus physical

ix. Even if you take a loss on the tripwire, you will be able to make another salelater…



c. Core Offeri. Conversion is not about from a lousy number to a slightly better number –

loser marketers mentalityii. The goal is to optimize the overall revenueiii. Big Tips (25 things)

1. Sequence is everythinga. Think about it as talking to a real personb. 21 step sales letter - http://perrybelcher.com/21-step-

salesletter/ 2. Nothing converts like proof – video of a guy driving a board3. Optimize your order forms clickable

a. Use Crazy Egg e.g. people are clicking on some parts of theorder form

iv. Tested

1. Price-point2. Single party versus multi-party3. Trial versus no trial4. What else?

d. Profit Maximizeri. Our goal is to find out what is the average customer value?ii. Our immediate goal is to double the revenue of the companyiii. Need to understand psychology of sales

1. Dopamine pathways2. Serotonin pathways

iv. You need to optimize the dopamine pathwaysv. Types:

1. Immediate e.g. $0.50 upgrade2. Cross sell3. Slack adjusters

a. 3 words that doubled our businessi. Want some help? – individual get the best results,

sell additional consulting4. Bundles and kits

a. Package products together… 5. Value buckets

a. Take more quantities – offering more products6. Line extensions

a. Offering more products e.g.7. Premium membership

a. E.g. added a survival newslettervi. Ultimate formula

1. Speed2. Automation

3. E.g. eliminate any work from them

http://perrybelcher.com/21-step-salesletter/








e. Return Pathi. 4 ways to increase buyer frequency

1. Constant communication2. Reminders

3. Banner retargeting – retargeter4. Facebook custom audiences

ii. Funnel optimization



Consulting

1. Read the manual2. Show me how3. Do it for me

30 million blueprint

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