30+ email writing tips for bulk newsletters

30+ email writing tips for Bulk emails.

A collection of tips compiled from insights by today’s top email marketers

Improve your mailing list quality

Just because it’s big, doesn’t mean it’s good.

Theme #1

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Use a double opt-in

“Thanks for signing up to receive our weekly newsletter! Please confirm your email address”

Bulk

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Segment your mailing list

Personalize content by interests, hobbies, carreers and user behaviour.

TransactionalBulk

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Keep that list freshHi John! I’ve noticed that you haven’t read our

emails recently. If you’re still enjoying being a part of this mailing list, click to confirm your

subscription…

Bulk

Focus on your subject line

Your subject line is the most important written piece of your email.

Theme #2

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Make your subject line relevant and enticing

Take your time when writing a subject line - it’s the first thing that your readers will see...

TransactionalColdBulk

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Test out different formats

Figure out which format your market likes best.


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Try varying lengths of subject lines

Different lengths of subject lines will also suit various emails differently.


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Try the casual approach

If your subject line is casual and personalized, your readers will be more likely to open your emails.


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Use sentence case

Using sentence case in your subject lines makes them look friendlier and less formal.


Write great content

If your reader is impressed by your subject line, the content had better not disappoint them.

Theme #3

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Quality over quantity

If the content of your email is worth reading, your readers will want to hear from you in future.

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Have you seen the original guide where these tips are described in more detail? And the samples?

See it now: www.kotive.com/email-writing-tips

P.S. you can download actionable checklists for bulk, cold & transactional emails in the guide.

http://www.kotive.com/email-writing-tips


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Make a good first impression!

When somebody signs up to join your mailing list, make sure that they receive your best content

straight away.

ColdBulk

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Offer real value in every email that you send

Useful tips and tricks, discounts for products, fascinating facts, etc.

Bulk

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Use the open loop technique“One tip in particular has changed the way that I

advertise my business completely… But this newsletter is getting too long now, so I'll have to

tell you about it tomorrow instead.”

Bulk

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Be consistent

Wherever possible, use similar layouts and color-schemes.

TransactionalBulk

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Don't let your emails get boring

Add some comic relief to the end of your email, after the important information has been seen.

TransactionalBulk

Your writing style

How you write your content is just as important as what you write about.

Theme #4

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Write as if you are speaking to one person

Write like you talk - avoid using words like 'inquiry', 'correspondence' and 'herewith'.


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Play to your readers' curiosity

“I didn't know that we'd be filming last week, so I was wearing my old crocs during filming… Please

don't laugh when you watch the video!”

Bulk

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Close with a question

Cold

“I've noticed you don't have a Live Chat box on your site - is this something you've

considered before?”

Bulk

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Have a clear Call to Action

For the most part, an email without a Call to Action is a waste of time.


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Use your P.S. wisely!Most readers start by reading the subject line, and

then skip to the bottom of your email, reading the P.S.


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Put all of your contact info into your signature

Cold

Just not your email address!

Bulk

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Include a small image in your signature

Cold

The best images to use would be your company logo, or a small profile shot of you.

Bulk

Personalization

Personalized mails have a 29% higher open rate and 41% unique click-through rate.

Theme #5

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Use their name!

Instead of starting an email with 'Hello', why not try 'Hello, John!'


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Put yourself in your readers' shoes

Cold

Try to avoid using 'I, we and me' too often, and focus on using 'you and your' instead.

Bulk

Practical tips

In order to get accurate open rate results, there are a few things on the technical side

that can help you out.

Theme #6

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Send emails from a personal email address

Cold

Hubspot sent emails from 'Hubspot' (0.73% Click Through Rate) vs 'Maggie Georgieva, Hubspot'

(0.96% Click Through Rate).

Bulk

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Avoid spam filtersAvoid common spam and 'sales-pitch' words and phrases, like 'No questions asked', 'Limited time

only' and 'They're just giving it away'.


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Optimize emails for mobileOver half of all emails are opened on mobile

devices.


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Include alt. text or a web copy link

Many of the services that track email open rates rely on images loading for them to know if the

email is opened or not.

Bulk

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Make sure that they know they can reply

“P.S. You can reply directly to this email if you'd like to get in touch.”

TransactionalBulk

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Resend unopened emails

Cold

Resending unopened emails has a chance to improve their open rates by about 50%!

Bulk

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A/B test EVERYTHING In order to fine-tune your emails and make them the best that they can be, you need to test which

variations come out on top.


Timing & scheduling

Emailing people at appropriate times and scheduling emails to go out at a comfortable

pace plays a big role in getting your emails opened and read.

Theme #7

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Timing is everything

Cold

Multiple studies show that the best time to send email is Tuesday at 10am.

Bulk

http://coschedule.com/blog/best-time-to-send-email/

http://coschedule.com/blog/best-time-to-send-email/

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Stick to a consistent schedule with your emails

Cold

Offer your readers the opportunity to change the frequency at which they receive emails.

Bulk

30+ email writing tips for bulk newsletters

Marketing