30 digital marketing metrics you need to track
DESCRIPTION
Albany Ad Club presentation on November 19, 2013 by Rhea Drysdale. The Albany Ad Club Presents Our Next Seminar: "30 Digital Marketing Metrics You Need to Track" Everyone knows you should be marketing online. So, you created a website, started a blog, registered your social media profiles, and claimed your local listings. Was it worth it? How do you know? If you outsourced the work, what's the ROI? Is that work helping or even hurting your online presence? In this session, Rhea Drysdale, CEO at Outspoken Media, will arm you with the performance metrics you need to be tracking to measure the success of your organic marketing efforts. About our Speaker: Rhea Drysdale is the CEO of Outspoken Media, Inc., an Internet marketing company that specializes in organic link development, online reputation management, and search engine optimization. She works closely with her team to help grow, protect, and manage their client's brands online. Rhea speaks nationally at events like Pubcon, Search Marketing Expo, MozCon, SearchLove, and Search Engine Strategies. Rhea's expertise has been featured on CNN.com, in the Wall Street Journal, and in numerous publications on online reputation management and search engine optimization.TRANSCRIPT
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30 Digital Marketing Metrics
You Need to Track
October 19, 2013 Rhea Drysdale | @Rhea
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Rhea Drysdale, CEOOutspoken Media, Inc.Troy, NY
@Rhea | @outspokenmediahttp://outspokenmedia.com/
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BUSINESS GOALS
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Conversions
1
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Trends
2
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What happened?
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What happened?
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Revenue
3
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It’s Nov 19th
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Expenses
4
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It’s Nov 19th
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ROI
5
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(gain-cost)cost
x 100
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($75,000-$25,000)$25,000
x 100
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200%
ROI
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BUSINESS DEVELOPMEN
T
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Pipeline Value
6
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Close Rate(then calculate
qualified leads and sources)
7
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TECHNICAL
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Site Errors
8
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Page Speed
9
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SEO & Social
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Domain Authority
10
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Rankings
11
NOT DEAD!
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Meet the Blogger Quality Matrix
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Relevance
12
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Relevant Less relevantVery relevant
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Backlinks
13
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Social Engagement
14
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Referrals
15
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TextMozinar
Re-brand
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CONTENT
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Indexed Pages
16
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Over-indexedin Bing
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Blocked Pages
17
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Are you blocking the rightcontent?
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Top Landing Pages
(that convert)
18
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High bounce rate, high conversions--we should work on that!
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Solve for (not provided);focus on landing pages that convert for relevant keywords that rank
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Content Quality
19
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Doh!
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Data are not created equal
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Organic Visits
20
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Meh!
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Organic Visits to
Core Pages
21
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Woohoo!
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USER BEHAVIOR
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Browsing Experience
22
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Desktop vs Mobile vs
Tablet
23
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We needed a mobile solution yesterday!
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Specific devices
24
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QUALITY ASSURANCE
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Early indicators
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Track what matters the MOST!
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Late indicators
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Messages
25
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Listen up!
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Backlinks to your site
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This is fishy.
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Anchor text
27
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So natural!
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Manual actions
28
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Ut oh!
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Algorithm impact
29
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What do you need to track?
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