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W E L C O M E E M A I L SL o o k l i k e a m i n d - r e a d i n g e x p e r t a n d

p r i m e y o u r n e w s u b s c r i b e r t o b u y ( w i t h o u t s o u n d i n g s l e a z y o r

b o r i n g ! )

Let's make this easy.

Hearing that it's all in the list isn't helpful when you still have no idea what you're supposed send.

Or when.

And coming up with actual words has you inventing new ways to procrastinate.

Procrasti-cleaning... Procrasti-branding... Procrasti-pinning...

Everything EXCEPT sending emails. (Understandable) But that also means your list is getting stale (Nooooo!) And you're not getting sales on tap (awww!)

Grabbing these scripts was a GREAT MOVE.Because the return on email marketing just keeps growing. Last years stats have it at 122%.

Not bad for going tap, tappity -->send!

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What to send, whenDay 1: Welcome

First impressions count, so your freebie delivery email actually has a deceptively big job to do.

Beyond the 'Get your download' link, it needs to introduce: ** Who you are ** What you stand for ** What to expect in your emails ** Why you're the one to listen to

You can split that message over 2 emails if you like, with one to deliver the freebie (shows you keep your word), and another to introduce yourself properly.

Day 2-5. Nurture emails

(Daily) Use these to show how well you understand your new subscriber. Link them to blog posts that did well, videos that will help them...it's time to repurpose content. Your new subscriber hasn't seen it before, so don't worry about using old posts - so long as they're still relevant.

Day 7+. Sales emails As required. You can send flash sales, big launch emails, discovery call offers...almost anything really. You can sell earlier than day 7 as a 'soft' sell, but save the big sale push until after your new subscriber has finished their nurture week.

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How to use these scriptsEach script is laid out with the following elements:

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Name (your info only)

when to send

subject options

prompts

core content

Name = For your info only

When to send = For your info only

Subject options = Choose one that you like, tweak it to fit your branding and personality

Core content = Tweak the tone & personality to fit your brand, or change completely. All core content serves a purpose though, so if you're swapping it out, try and keep the general idea of what's provided.

Prompts = Places for you to 'fill in the gaps'. They're easy spots to add your product name, choose the right word, add your known customer pain points etc, as well as links or a personal sign off.

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As with any pre-written script, take a moment before hitting send to make sure

everything makes sense once you've customized it.

Especially, be on the lookout for leftover words - eg 'Your life/business is about to get. Leave in just one option.

And general whoopsies like 'I created this for you because' - is your offer a multiple 'these', not a singular this?

Freebie Delivery Script(Also called lead-gen bribe or opt-in) When to send: Immediately after signup

Subject options: Here’s your <freebie name>! It's <outcome> time! IMPORTANT: <problem> fixer inside.

-------------------------------------------- Your <life/business/family/situation> is about to get SO much easier. And it only takes a few minutes, how cool is that?

Here’s the <freebie> I promised. Simply click the button below to grab it. (BUTTON) I created this for you because I know how <hard/difficult/important> it is to <outcome your freebie gives>.

<2 lines to echo the pain points from your opt-in page>

Well, all that changes RIGHT NOW.

Dive into <freebie>, then hit reply and tell me what you think. Did it help? I’d love to get your feedback.

<sign off> P.S. Here's the download link to get your <freebie>: <link>

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Authority Building ScriptA personal introduction & what to expect email When to send: 5 minutes after freebie delivery

Subject options: Wait, who the heck is <your name> and what's she doing in my email? I get you So nice to meet you!

-------------------------------------------- This is the email where I start <tell them how you're going to help them>

Yay!

I'll get to that in a few seconds.

But this isn't your typical welcome email.

And I'm not your typical <your job> who <the really annoying thing about people in your industry>

But I do know why you're here.

(In a totally non-stalky way)

You already know that you need to <thing they know, but don't do>

<spell out exactly what that thing looks like> 2

But <trickiest part of the thing>...

That's hard.

<Spell out exactly what that tricky part looks like in 3 ways>

You're concerned about <biggest concerns keeping them awake>....

While you know <good thing> is the big goal, you sure as heck don't want to <unpleasant but common side effect>.

So another day passes and you STILL aren't <dream outcome>

But you COULD be, and that's what hurts.

------How do I know this?------

I've worked with a ton of <women/people/etc> just like you.

I've helped them to <what you help them to do> - even if they <obstacle many of your customers have>.

Because <that secret you know that they don't > is a crucial part of the puzzle.

<Why that secret is so important>

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This is what will drive <desired outcome> NOW, and not 6 months down the line.

This is what will make sure your <spell out what desired outcome looks like>, while you focus on the important things.

<Your fab outcome> is one of THE most important skills that you can have in your <context>.

What I'll be sharing in these emails has the power to change the game for you completely.

Tomorrow I'll be sharing <tease content of tomorrow's email>

<sign off>

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Authority Building Script - live example

This is the email where I start giving out funnel help, hacks & pro-tips.

Yay!

I'll get to that in a few seconds.

But this isn't your typical welcome email.

And I'm not your typical marketing nerd who says 'bang 3 pages together and make

6-figures!' then leaves you wondering why nobody is buying.

But I do know why you're here.

(In a totally non-stalky way)

You already know that you need to meet your subscriber actions with a planned,

automatic RE-action.

You know that you need to help them move from one page to another, using email

sequences, all the way to that delightful cha-ching at the checkout sound.

But deciding what goes where? Putting it together? Actually writing it all?

That's hard.

You're not quite sure what to say, when, or how to stack subscriber actions so that

your sales funnel doesn't just do its job, it converts like a demon.

You don't know how to sound like YOU and stand out from all the sleaze and ick that

comes with automations.

You're concerned about having a cold list, no list, no product to sell and no magic

words to write anyway…

While you know monetizing your list is the big goal, but you sure as heck don't want

to come across spammy or annoying.

So another day passes and you STILL aren't getting sales notifications dinging away

on autopilot.

But you COULD be, and that's what hurts. 2

(what I send to some of my subscribers)

Authority Building Script - live example

------How do I know this?------

I've worked with a ton of women just like you.

I've helped them to use authentic subscriber experiences to form non-sleazy sales

funnels selling courses, ebooks, offers & services – all to consistently create income

from their audience – even if they had minimal tech skills and a teeny widdle list.

Because the focus on a unique strategy built around what YOUR subscribers need

and want is the crucial part of the puzzle.

It fills that people-shaped gap of HOW to move subscribers through your funnel.

Complete with left turns, what ifs and finally landing at checkout with a big goofy grin

on their face.

This is what will drive sales NOW, and not 6 months down the line.

This is what will make sure your business has a fully automated side that earns, while

you focus on the important things.

Creating a fabulous subscriber experience is one of THE most important skills that

you can have in your online business.

Because YOU are the one driving them along, toot tootling along from one stop to the

next. If you don't show them the way to checkout, they'll never get there.

Ever.

What I'll be sharing in these emails has the power to change the game for you

completely.

Tomorrow I'll be sharing the 3 biggest mistakes that send subscribers away

screaming – and how to fix them. Ready?

xx Shell

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Where to now?

With strong welcome emails like this, your new subscribers are sitting up and paying attention.

They know EXACTLY what kind of outcomes they can get from your products & services.

Over the next few days, continue the value party by sharing some specially chosen content. Old blog posts, Facebook posts, videos...

You can start adding a soft sell to your emails too, with a casual link or image at the bottom to your paid products.

You don't have to wait for a super-mega launch :)

Your new subscriber is right now in the most pain (contextually speaking) than ever before. Now is the time to help them out of that state, and into the happily ever after that only YOU know how to give.

You're not annoying them, you're helping them.

Imagine being stuck in a well, and yelling for help. Finally someone comes along, and says "hi, my speciality is getting people out of wells"... And then nothing. He has a ladder, but isn't offering it to you! Crazy right?

Offer the ladder.

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Next level shortcut

2 x Flash Sale Scripts so you can quickly whip up a sales email while the kids are brushing their teeth and have payments pinging before you reach the school gate.

1 x Revival Script so you can pick up even the most 'forgotten' list and prime for big results

1 x Testimonial Script so you can automate your feedback loop, leading to epic social proof

Including:

GET YOUR ESSENTIAL EMAILS NOW