3 things every business needs for social media now

3 THINGS EVERY BUSINESS NEEDS FOR SOCIAL MEDIA NOW

1

Get help with your business and social media marketing – www.lindyasmus.com

What do business owners and managers need to understand about the

online environment? Plenty!

Here are three vital items to really understand.

1. Where customers are spending time now

2. How to be visible where the customers are

3. How to manage the reputation of the business to create goodwill and

inspire confidence

Why does it matter? It matters because this is the key to the business success. By

reinforcing the relationship with existing customers and the people who know them…

as well as expanding the business’s reach to new customers.

THE WORLD AS WE KNEW IT HAS CHANGED.

Or to put it another way – it is the same but different.

We don’t all sit around the TV and watch programs after dinner as a family, like we

once did. Now we watch TV and surf the internet at the same time. Or watch TV online

or via recording devices that let us miss the advertisements. We probably don’t sit

together to do it as a family and we may not even be watching the same programs – or if

we do, not at the same time.

Those advertisements that are on the TV ( in ever increasing numbers it seems, as

advertising revenue goes down) – nobody is watching.

Where are they if they are not there?

They are online. And they are using social platforms and apps – even when they are

watching TV.

THE NEW MARKETPLACE - THIS IS WHERE BUYERS HANG OUT.

Here are just some of the places people are spending time now – and the list is growing.

Facebook Websites Twitter Linkedin YouTube Pinterest

Interest groups Instagram Industry specific groups Blogs Flickr

Community networks


2


TOOLS WE USE NOW Social networking online groups widgets message boards Photo

sharing blogs microblogs podcasts, video, RSS Hangouts, Skype

SOCIAL MEDIA IS THE NEW BUSH TELEGRAPH The technology is different but the way information passes is the same as it was when

neighbours would chat over the back fence.

In the world today every business needs to be doing all it can to be actively

striving to:

Be visible

Be identifiable

Be relevant

Be informed

Be available

Be interested

Be top of mind

Be learning

Be teaching

Become a thought leader


3


WHY WOULD A BUSINESS WANT TO USE SOCIAL MEDIA?

Search and SEO help people who are already looking for something, to find it.

Social media does something different.

It gets your business in front of people who don’t know your business, or don’t

know they want what you have.

And it puts your business in front of the people with whom they are influential.

Helps you drive traffic to your website

Establishes you as the credible expert in your field

Develops your circle of influence

Puts you right where the customers are spending their time and focus.

This helps you make money and build influence

PEOPLE ASK “SHOULD I BE ON LINKEDIN IF I AM ON

FACEBOOK?”

This is one of the most misunderstood issues online for business.

Facebook – is where people engage and hang out together.


4


Linkedin - Is your professional peer network made visible and your

expertise on display and validated.

These are two quite distinct purposes that each serve.

Which networks are best fit will depend on the company and the objectives that are in

the plan the company has for their vision

Every business owner, professional and employee should be making the most of this

platform to showcase your professional skills and be findable, as be as well-prepared as

possible.

Are you on Linkedin? Are you making the most of being on Linkedin?

IS SOCIAL MEDIA RIGHT FOR MY BUSINESS?

That depends.

If you don’t care about your business reputation... you may not need

social media.

Here’s another trap business owners fall into, when they have not educated themselves

about online marketing and business matters.

Your business not being online – does not prevent other people from talking about it.

If you want to be able to manage your online reputation, you need to be there

where the action happens!

You need to be aware if there is anything bad said – so you can address it professionally

and according to a process you have considered and developed for when such things

happen. The heat of the moment is no time to be just reacting.

And you need to be aware if there is anything good said – so you can address it

professionally and be engaged with your supporters.

In 2015 we as consumers, EXPECT businesses to be online and to be able to reach them

any time of day on whatever platform they use.

In the olden days, the shop keeper would talk to everyone in the community. Now they

do it again. Online.


5


IF YOU HAVE NO EXPERTISE YOU MIGHT NOT WANT TO USE SOCIAL MEDIA.

What knowledge do you have that you can add to help customers make good purchasing

decisions in your area

THE FIRST OUTCOME YOUR BUSINESS NEEDS TO ACHIEVE How Well Do You Know Your Market?

Whether your business trades just in the local area or you are operating nationally or

internationally, understanding the competition for your “patch” is important.

Right now ... Who is Number 1 online?

Who owns your industry niche in your market?

Now this is important so think carefully... Do you know how to even find out?

Now remember this is about who comes up as the most visible online. They may not be

the best company or even be located in your city! But if they have most prominence

when it comes to search, then they are No 1.

If your company is not in the top spot ... Two questions.

1. Why not? And

2. Do you want it to be?

As owner or manager of a business, your job is to ensure that your business is relevant

to the market it serves and that it is visible.

In the connected world, it is less about who you know – and more about who

knows you.

What do you and the business stand for?

By using effective social marketing you can be known as the someone who knows stuff

worth knowing in your field.

That’s really where your marketing can begin to develop into a real sales channel to

bring in profit and expand your reach to new customers.


6


Hi! I am an Australian business coach and I work with business owners to help them

achieve better results, in operations, marketing, social marketing and leadership.

Sessions may be in person or via Skype and phone. Call now! Or email your enquiry.

Lindy Asimus 61+ 0403 365 855 e: [email protected]

b: actionbites.blogspot.com.au w: www.lindyasimus.com

3 things every business needs for social media now

Business