3 steps to creating an effective crisis management ...€¦ · • meetings may still take place...

3 Steps to Creating an Effective Crisis Management Briefing Cycle

Rob Burton

Agenda1. What is The Briefing Cycle? 2. Advantages of a Disciplined Briefing 3. The Initial and Continual Briefings 4. Questions5. The 3 Steps to Creating an Effective Crisis

Management Briefing Cycle 6. What Next? 7. Summary, Final Questions and Next Steps

T h e I n t e r n a t i o n a l C r i s i s M a n a g e m e n t C o n fe re n c e , L L C - 2 0 1 7

A little background…..

Personal photos removed for this downloadable deck.

What is The Briefing Cycle?

• A Formal Disciplined Meeting • An Update on Current Situation • Creates Situational Awareness• Facilitated by a Crisis Coordinator but Led by

the Crisis Leader • Regular (Next Meeting is…..)

T h e I nte r n at i o n a l C r i s i s M a n a ge m e nt C o nfe re n c e , L LC - 2 0 1 7

CHAOS

“In the midst of chaos, there is also opportunity” ― Sun Tzu

Advantages of a Briefing Cycle

1. Defines Clear, Realistic and Achievable Objectives Early – Setting Expectations

2. Brings Together Relevant Personnel (Who’s on the Roster?)

3. Opportunity to Create Situational Awareness

4. Information Management – Reduces Rumors


Advantages of a Briefing Cycle

5. Authority – Who’s in Charge? Roles and Responsibilities Clear (Saves Time)

6. Disciplined Activity - Without it, Chaos May Ensue


Corporate Crisis Management Team

• Leader • Crisis Coordinator • Legal• HR• Operations • Security • Facilities • IT / CSIRT (Computer Security

Incident Response Team)


• Corporate Communications• Sales & Marketing• R & D• Finance

• A facility may have some of the same functions plus ERT (Emergency Response Team)

Common Structure for Global Organization


Global / Corporate CMT

Singapore CMT

Facility CMT & ERT

Thailand CMT

Facility CMT & ERT

China CMT

Facility CMT & ERT

Asia Regional CMT

SLT / Board

The Initial Briefing Cycle • Current Situation (life safety concerns, criticality, assets exposed, use

visuals/maps/charts)• Initial Objectives and Priorities • Current and Planned Actions (What are we going to do?)• If Relevant, Current On-Scene Organizations (first responders,

regulators, internal support or others)• Resource Assignments (Base on pre-determined roles and

responsibilities) • Additional Resources Required (who, when and where?)• If Possible, Initial Impact Assessment (what’s it look like?)• What Time is the Next Briefing?


The Ongoing Briefing Cycles

• Global, Regional or Country Leader Leads Each Briefing• Crisis Coordinator Helps Prepare and Facilitate Each Cycle • Brief and to the Point (Elevator Pitch)• Only Key Relevant Information Shared (don’t waste time) • Set New/Updated Realistic Objectives• Document the Briefing (Scribe)• Set Next Briefing Time (30 minutes, 4 hours etc.…) • Remain Disciplined• Meetings May Still Take Place During Recovery


QUESTIONS?


Why We Created The 3 Stepped Process1. No Standardized Clear Process for Corporate Crisis Management

Briefing Cycles 2. Professionalizes a Current Crisis Management Tool that is Not

Formalized3. Creates a Clear Path to Successfully Management of the Crisis 4. Establishes you as a Crisis Management Leader Within your

Organization or Field of Expertise 5. Creates a Foundation for Future Growth 6. Ensures that your Briefings are Disciplined


The 3 Step Process

• Years of Experience in Military and Emergency Management and Security Operational Environments as Well as Corporate Crisis Management

• Processes from Military and Various Government Organizations


3 Steps to Creating an Effective Crisis Management Briefing Cycle


1. Prepare

2. The Briefing 3. Action

Step 1 – Prepare (Prior to the Briefing) • Set Clear Organizational Objectives and Immediate

Priorities (what outcome do you desire?)• Prior to the Initial Briefing, Ensure the Relevant Crisis

Team Members are in the Meeting or on the Call • Ensure Conference Bridge Details are Distributed and

Secure • Prepare the Scribe and Document

Facts v Assumptions • Timing Might be a Factor (Fast Paced or Slow

Burning) T h e I nte r n at i o n a l C r i s i s M a n a ge m e nt C o nfe re n c e , L LC - 2 0 1 7

1. Prepare


Step 2 – The Briefing

• Crisis Team Assembles (5 minutes early, other briefings may depend on this one)

• Leader Leads the Discussions • Start with the Most Critical Group (example – Operations)• Gather and Document New Facts (what’s the current situation?) • Clarify Previous Assumptions (they then become facts)• Determine Next Set of Actions for Each Functional Team• Crisis Coordinator Facilitates Process • Be Disciplined and Organized


1. Prepare


Step 3 – Actions • After Completion of the Briefing, Functional Leaders

Work on the Various Actions Between Cycles • Functional Teams Should also Document• Be Cognizant of Time • Scale - Add Resources as Needed • Prepare for Next Briefing (Back to Step 1)


1. Prepare


What Next? - Practice


• Do You Have a Good Briefing Cycle Process?

• Practice During Exercises and Real Events

• Remain Disciplined

Summary

Discipline is the Key to Successful Briefing Cycles

Creates Good Situational Awareness Easy 3 Stepped Process (Prepare –

The Briefing – Action)


1. Prepare


Questions and Answers

• We will answer all questions now or as part of a follow on

• We will be sending you a feedback questionnaire



Boston April 5th, 2017 9 Speakers (eBay, State Street, Raytheon, SecureWorks)

Key Note – Jessica Buchanan

www.crisisconferences.com

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3 steps to creating an effective crisis management ...€¦ · • meetings may still take place...

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