3 steps to building a brand.

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@adamkleinberg

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HOW DO YOU BUILD A BRAND?

LESSON 1.

ONE THING. IN THE MIND OF THE CONSUMER, YOU CAN ONLY BE ONE.

SAFE.

SMALL.

TOUGH.

THE ULTIMATE DRIVING MACHINE.

LESSON 2.

ZAG.IF EVERYBODY ELSE ZIGS, YOU ZAG.

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THE CIRCUS.

THE CIRCUS.

XX X XX

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Never miss a word.

LIVESCRIBE COULD HAVE BEEN A COMPUTER PEN, A TRANSLATION DEVICE, A CALCULATOR. INSTEAD IT WAS...

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A BEER FOR PEOPLE WHO DON’TALWAY DRINK BEER.

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NOT THE FIRST PHYSICS GAME.BUT THE FIRST TO TELL A STORY.

LESSON 3.

TRIANGULATE. TO FIND YOUR ONE THING.

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INTERNAL

MARKET

TARGET

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INTERNAL.YOUR PEOPLE.YOUR PRODUCTS.YOUR EXPERIENCE.YOUR VISION.

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MARKET.COMPETITION.TRENDS.CULTURE.

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TARGET.WHERE’S THE OPPORTUNITY?WHAT MATTERS TO THEM?WHAT PROBLEM CAN WE SOLVE?

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INTERNAL

MARKET

TARGET

YOU