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3 Reasons Why Your LinkedInInvitations Get Ignored

INTRODUCTION

For a while now there’s been some debate over how to use LinkedIn. Some suggest connecting with only people you know and work with, while others encourage inviting people to your network.

“When, in building my network, is Quality better than Quantity?

QUALITY OR QUANTITY?

And typically there are two different opinions. There are advocates of a quality-based approach of only connecting with people they know well or who are directly relevant to them and what they do. Then there are net-workers who believe “Quantity” is more important than quality and therefore connect with everyone and anyone.

But no matter which philosophy you follow, there’s one hurdle you’ll always have to overcome: getting people to accept your invitation.

With that in mind, here are our top 3 fundamental rules when it comes to sending out invitation requests.

1. NOT MEANINGFUL

“I would like to connect to stay up to date with your business and refer clients to you?”“I had a look at your profile and would like to connect to discuss possible synergies between both our current activities.”

Out of the above two invitations which one are you more likely to accept… the 2nd one, right?Absolutely!!! The first invitation is just a little too vague and a little creepy. You’d be surprised how many people use lines like that or similar.

Make sure your invite has a straightforward and, ideally, mutually beneficial reason for connecting.

2. UNTARGETED

Many business owners connect just for the sake of building the number of people in their network. They believe that the more people they have in their network the greater amount of times they will show up in search results.

Whilst this is true to some degree, a reactive approach to using LinkedIn should only make up 10% of an overall marketing strategy.

The other 90% should be you going out there and being proactive by searching, connecting and building a relationship with your core target market.

3. SERIOUS

And last but not the least; they connect with people who are curious and not serious when it comes to using LinkedIn as a networking and marketing tool. The person you’re trying to connect with might very well be open to connecting but just doesn’t use LinkedIn as often as you do. Check for 3 things before you send out your invitation:

Do they have a picture?Have they got more than 150 connections?Have they completed more than 50% of their profile?

If the contact doesn’t tick two of those three boxes, then you really should move on to the next person. With millions of other people to connect with, don’t feel like you’re missing out!

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