3 phase design model - human centred design - content strategy melbourne
TRANSCRIPT
When I talk about Human Centred Design
Dr. Simon Lawry
What I talk about
@simonlawry
Caveat…
Who am I?
I’m here to talk to you about human centred design.
So…. design hey… You design tables? Posters?
Random Person:
Uh…. No… I’m a human centred designer
Me:
… Random Person:
One of the hardest things about design is explaining it to others.
I help people understand and solve problems.
I learn.
I’m a professional learner.I learn
But, there’s a bit more to it than that…
3 Phase Design Model
Kolb (1984) Beckman and Barry (2007) Beckman and Barry (2009)
The D*School
Problem Solution
PROBLEM SPACE SOLUTION SPACE
Solution
PROBLEM SPACE SOLUTION SPACE
Problem
PROBLEM SPACE SOLUTION SPACE
Problem
PROBLEM SPACE SOLUTION SPACE
Problem
PROBLEM SPACE SOLUTION SPACE
Problem
PROBLEM SPACE SOLUTION SPACE
Problem
PROBLEM SPACE SOLUTION SPACE
Problem
CONCRETEABSTRACT
PROBLEM SPACE SOLUTION SPACE
Problem
CONCRETEABSTRACTInsight
PROBLEM SPACE SOLUTION SPACE
Problem
CONCRETEABSTRACTInsight
Opportunity
PROBLEM SPACE SOLUTION SPACE
Problem
CONCRETEABSTRACTInsight
Opportunity
Concepts
PROBLEM SPACE SOLUTION SPACE
Problem
CONCRETEABSTRACTInsight
Opportunity
Concepts
PROBLEM SPACE SOLUTION SPACE
Problem
CONCRETEABSTRACTInsight
Opportunity
Concepts
Solution
So what’s different about what we do then?
PROBLEM SPACE SOLUTION SPACE
CONCRETEABSTRACTInsight
Opportunity
Concepts
Problem SolutionSolution
PROBLEM SPACE SOLUTION SPACE
CONCRETEABSTRACTInsight
Opportunity
Concepts
Problem SolutionSolutionFixing
Problem
PROBLEM SPACE SOLUTION SPACE
CONCRETEABSTRACTInsight Concepts
Take Advantage
SolutionSolution
Opportunity
Problem
PROBLEM SPACE SOLUTION SPACE
CONCRETEABSTRACTInsight Concepts
SolutionSolution
Opportunity
Problem
PROBLEM SPACE SOLUTION SPACE
CONCRETEABSTRACTInsight Concepts
SolutionSolution
OpportunityRESEARCH
Problem
PROBLEM SPACE SOLUTION SPACE
CONCRETEABSTRACTInsight Concepts
SolutionSolution
Opportunity DESIGN
Problem
PROBLEM SPACE SOLUTION SPACE
CONCRETEABSTRACTInsight Concepts
SolutionSolution
OpportunityEXISTING
Problem
PROBLEM SPACE SOLUTION SPACE
CONCRETEABSTRACTInsight Concepts
SolutionSolution
Opportunity NEW
Problem
PROBLEM SPACE SOLUTION SPACE
CONCRETEABSTRACTInsight Concepts
SolutionSolution
Opportunity
Problem
PROBLEM SPACE SOLUTION SPACE
CONCRETEABSTRACTInsight Concepts
SolutionSolution
Opportunity
Ok, great.
That’s awesome.
Now what?
Questions?
Tweet @simonlawry and @contentmelb
@simonlawry [email protected] au.linkedin.com/in/simonlawry