3 KeysTo Building ABetter User Experience

Financial marketinghas a history of beingvery product focused.

Features!Features! Features!

That won’t cut it today.

“Why should I care?”

Your audiencehas more controlthan ever with howthey experienceyour message.

If the experienceisn’t worth their time, they move on.

Goodbye.

How important isthe experience?

74% of businesses believe user experience is keyfor improving sales.*

* EconsultancyMarch 13, 2013

How do we create agreat user experience?

Here are 3 keys.

Start with a user-centric strategy.

one

Start with a user-centric strategy.

one

Put yourself in their shoes.

Start with a user-centric strategy.

one

Ask, “What’s in it for them?”

Put yourself in their shoes.

Stop selling andstart helping.

two

Stop selling andstart helping.

two

Help them solve a problem.

Stop selling andstart helping.

two

Help them take advantage of an

opportunity.

Help them solve a problem.

Ask, “Does ithelp enhance the experience?”

three

Ask, “Does ithelp enhance the experience?”

three

Be critical of everything.

Ask, “Does ithelp enhance the experience?”

three

Have the courage to eliminate

experience-killers

Be critical of everything.

Summary.

1. Start with a user-centric strategy.

2. Stop selling and start helping.

3. Ask, “Does it help enhance the experience?”

Good luck.

u n c o m m o n s e n s e . c o m