Krishna De BizGrowthNews.com Ann Donnelly E-Business.ie

5 Keys To More Effective Online Copy

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Krishna De,BizGrowthNews.com@KrishnaDe on Twitter

Ann Donnelly,E-Business.ie@ann_donnelly on Twitter

Twitter hash tag #dtn11

Krishna De BizGrowthNews.com Ann Donnelly E-Business.ie

Agenda

1. Why copy writing matters in your online marketing?

2. What are key words, why they matter - how to identify them

3. The psychology of the words that you choose to use

4. Five tips for developing your call to action

5. Testing the effectiveness of your online copy

6. ‘Hot Seat’ reviews

7. Final Tips And Golden Rules

Krishna De BizGrowthNews.com Ann Donnelly E-Business.ie

1. Why copy writing matters in youronline marketing?

Krishna De BizGrowthNews.com Ann Donnelly E-Business.ie

2. What are key words, why they matterand how to identify them

Krishna De BizGrowthNews.com Ann Donnelly E-Business.ie

Keyword Research is “Key”

Krishna De BizGrowthNews.com Ann Donnelly E-Business.ie

Target the ‘Long Tail’ for better conversions

Krishna De BizGrowthNews.com Ann Donnelly E-Business.ie

Develop ideas for contentbased on your Target Keywords

Krishna De BizGrowthNews.com Ann Donnelly E-Business.ie

Some ideas don’t involve Google!

Krishna De BizGrowthNews.com Ann Donnelly E-Business.ie

3. The psychology of the words thatyou choose to use

Krishna De BizGrowthNews.com Ann Donnelly E-Business.ie

4. Five tips for developing your call to action

Krishna De BizGrowthNews.com Ann Donnelly E-Business.ie

5. Testing the effectiveness of your online copy

Google Analytics

Krishna De BizGrowthNews.com Ann Donnelly E-Business.ie

Always Be Testing!

Krishna De BizGrowthNews.com Ann Donnelly E-Business.ie

Testing Effectiveness of Link Text

Crazyegg.com

Krishna De BizGrowthNews.com Ann Donnelly E-Business.ie

6. Review of www.lvprenewables.ie

Krishna De BizGrowthNews.com Ann Donnelly E-Business.ie

Review of http://accesscreativepower.com

Krishna De BizGrowthNews.com Ann Donnelly E-Business.ie

Review of http://accesscreativepower.com

Krishna De BizGrowthNews.com Ann Donnelly E-Business.ie

Review of http://accesscreativepower.com

Krishna De BizGrowthNews.com Ann Donnelly E-Business.ie

7. Final Tips And Golden Rules

- Identify your Target Market

- Research Your Key Words

- Create your content calendar

- Test, Test, Test

- Track, Monitor And Adapt Your Copy

Krishna De BizGrowthNews.com Ann Donnelly E-Business.ie

Create Your Content Calendar

Krishna De BizGrowthNews.com Ann Donnelly E-Business.ie

7. Final Tips And Golden Rules

- Identify your Target Market

- Research Your Key Words

- Create your content calendar

- Test, Test, Test

- Track, Monitor And Adapt Your Copy

Krishna De BizGrowthNews.com Ann Donnelly E-Business.ie

Ask Us Your Questions:

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Facebook.com/omdebusiness@ann_donnelly on Twitter

Twitter hash tag #dtn11