3-IN-1 STROLLER

Ved Prakash TiwariIBS ADELAIDE (SOUTH AUSTRALIA)

BABY ZON is a producer owned company which manufactures 3-in 1 baby strollers. BABY ZON is an Indian mobility company

headquartered in NEW DELHI, our mission is to excite every child on the move. Our passion for innovation results in products that inspire people to get out and explore the world.

Vision of the CompanyTo provide best customer services and make "BABY carrying” very easy and comfortable.

Mission Statement of the CompanyWe help the families to carry babies in most easiest way, because our stroller is as comfortable as lap of the mother.

Features of 3-in-1 stroller are:

•Light Weight accompanied with rain cover

•Foldable into a backpack for easy travel and storage

•Parts of the stroller are not required to be assembled

•Comfortable padded seat and foot rest

•Contains a shopping basket to keep baby stuff

•It also has a carry bag with shoulder pads

•It has one brake which can control and operate both

the wheels at the same time

•Has a comfortable backpack with storage

on both sides for bottles, nappies, keys etc.

•It is an ideal product for parents with infants

for long distance travel

•It also has dual rear brakes for the safety of the child

Segmentation

psychographic:Thinkers.

Demographic:Age (21-

45),middle and upper middle.

Geographic:Urban and Semi-

Urban

MARKETING MIX PRODUCT

PRICE

PLACE

PROMOTION

PRODUCT

THE CROZER

THE BORN WEB

CRAZY RIDE

FUN CART

PRICE COST BASED PRICING TECHNIQUE

COMPETITION BASED PRICING TECHNIQUE

PLACEC & F AGENT

DISTRIBUTOR

WHOLESALER

RETAILER

PROMOTIONADVERTISING

SALES PROMOTION

PERSONAL SELLING

DIRECT MARKETING

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Location of factors

FAVOURABLE FACTORS UNFAVOURABLE FACTORS

EXTERNAL STRENGTHS•Attracting key demographic customer groups from all around the world.•Success has been driven from the price structure.•Quality stroller making .•The BABY ZON business model is unique in its construction and execution with little direct competition or no competition .

WEAKNESS•People in India still carry their young ones in their lap .•Due to the recent economic crises the revenue structure of the company has hit badly. •Low level of customer service.

INTERNAL OPPORTUNITIES•BABY ZON is planning to move to international market.•BABY ZON as the company has great potential as the population of the countries are constantly increasing specially in the Asian region.

THREAT•Within growing competitive retail markets mainstream retailers are beginning to mirror the model of low cost value flat packed stroller which will impact on the buoyancy of BABY ZON•Company’s biggest threat is of Chinese market (due to duplication)

Bargaining Power of Suppliers = Low

Bargaining Power of Buyers = High

Threat of New Entrants = Moderate

Intensity of Rivalry = High

Threat of Substitutes = Low

Porter’s Five Forces Analysis for the Baby Care Sector

Threat of new entrants

• High levels of capital investment, new organizations less likely to enter.

• Competitors often react negatively to new or potential entrants.

Intensity of rivalry

The intensity of rivalry is high

Threat of Substitutes

Online products (baby prams) offered by other competitors

Bargaining power of buyers

Parents are the main customers, bargaining power is high.

Bargaining power of suppliers

Suppliers would include Spare parts suppliers, Cushion suppliers, wheel

suppliers Their bargaining power is low, as they are huge in number.

BRANDING

Characteristics:The concept is new as the 3 in 1 stroller has following advantages•It can be used to carry child•Easily folds flat for travel and storage.•Under seat Storage.Can be converted from pram to stroller to capsule.

Color:3-in-1 stroller is available in 5 colorsPink, Red, White, Blue, Black

Slogans:Do you have it in your stroller…we are BABY ZON 3-in-1 stroller.Best in looks and Best in Price…Use it once and feel some pride.

Packaging:•Attractive packaging for our product. •Comes along with travelling bag.•Foldable.

Tag lineExcite every child on the move.

Logo: