3H OrganicBringing nature close to Consumers

Social Entrepreneurship - A case study

Prasad . V +91 9611701326

Email: manavataservices@gmail.comwww.3hmission.org Nov 2015

3H Organic - LOBs

Progress so far

LOB Targeted Outcome1 Organic Produce • Grow organically commonly used Groceries and Vegetables

2 Organic Retail (~40%)

• Supply Farm outputs directly to consumers at affordable prices

3 Ready to Eat food (~60%)

• Farm outputs processed as ready to eat food and supply to consumers at affordable prices

4 Medicinal Plant Nursery

• Grow and supply low cost and effective medicinal plants to Households, Offices

3H Organic - Initiative Started in Mar 2015

1 Organic Produce Farming started in 50 Acres in 3 Regions from last 4 months

2Organic Retail Ecommerce and door delivery started from last 6 months and

supplying to regular consumers , 30 0+ so far

3Ready to Eat food Organic millet snacks cooking ( 5 + Varieties) started in a small scale

and Pricing strategy for Organic Thali - Food catering to corporate offices @ Low cost model is designed

4Medicinal Plant Nursery

Plan is set for 20 critical medicinal plants nursery and technology to support the Business is under study

3H Organic - Evolvement

LOB 1 # Organic FarmingEx : Production cost = Rs 50 ; Farm Gate Price = Rs

100

LOB 2 # Organic Medicinal Plants

Selling to consumers directly @20 % Margins

from Production cost

LOB 3 # Groceries Retail Selling to consumers

directly @ 20 % margins from Farm Gate price

LOB 4 # Ready to Eat supplyProcess food Selling @20 % margins using farm outputs

at Farm Gate price

Proof of Concept started in Mar 2015 building the blocks and Market studyLOB – 1,2,3 POC results are highly satisfactory and plan is well set for LOB 4

** Detailed Business and Operational Strategy can be checked up with Core Team

We intend to transform proof of concept success into a Organization model with a clear growth targets and plans over next 3 Yrs

1. Expand Organic produce from current 50 Acre to 100 Acres2. Expand Retail sales from current 300 + Consumers to 5000 +consumers3. Food supply - Millet snacks from current 200 KGs per month to 2T / Month;

Organic thali supply to ~ 10 K Meals / Day4. Medicinal plants Nursery and Supply to ~ 100K Users

High Level Business Strategy

3H Organic - Village 3 Acres Farming Land , Kannamangala , 5 Kms from ITPL, Whitefield

Construction activities started

3H Organic – Roles

Core Team Crowd Team Employee VolunteerFull Timer + Salary Based + Promoter + Director + Growth Responsible

Promoter (2l or 4L) + Part time jobs + Growth contributor

Full time/ Part time Employees on salary based on skill sets, competencies in a 40 + Sized company

Social volunteers, Professionals willing to contribute for 3H Mission – SHARE Initiatives, 3H Organic

All interests can reach out to Core team : Prasad @ +91 9611701326Drop an Email to manavataservices @ gmail.com

3H Mission - Organization

Executive Board

Prasad

Mukul

Srinidhi (TBD )

51% 49%

2 Crore Investment

3H Organic - Benefits to Promoters

Type Core Team Crowd Investor

Direct Benefits

High Returns with Low and calculated risk s

High stakes of 51% result in to bigger returns at projected ROI of 150 % over 3 Years

Investment of 2 Lacs can potentially grow to 5 Lacs Net worth by Y3Investment of 4 Lacs can potentially grow to 10 Lacs Net worth by Y3

Assured returns

Fixed Salary for being full timer to Organization

Part time Job opportunities Volunteering options to gain experience

Indirect Benefits

Social Impact Lead the Impact creation Support the impact Corporate networking

Establish the positive Networking

Can leverage positive networking

3H Organic - Project Financing

*** In case interested, Detailed Business, Operational Strategy can be discussed with Core team

Company operations startAuthorised capitalPre operational expensesOperational Head quarters

Retun of Investment

Organization Core Team Family Crowd Team

Working modeInvestment partners + Full time working

Investment partners / Part time working

Responsibility Promoters + Directors PromotersInvestments 102 Lacs 98 Lacs% Stakes 51% 49%Max People 4 25 -50Investments Per each 10 Lacs to 50 Lacs @ Equal stakes 2 Lacs or 4 Lacs @ Equal stakes

Business growth Responsible Contributor

Promoters confrimation so far2(Prasad, Mukul) + Other 3 Members are under assessment

28 Members have confirmed and their interests are under filteration

Investments needed50 % at Phase 1 - By Jan'16 50 % at Phase 2 - By Apr'16

50 % at Phase 1 - By Jan'16 50 % at Phase 2 - By Apr'16

3H - Organic Pvt Limited Firm12th Jan - 2016 (Registartion completes by Dec End with all confirmations)2 Crores (Capex + Operational expenses for 6 months)20 Lacs (As few activities have already started under POC)3 Acres land leased at Bangalore, closer to IT Hub150 % targeted by Year 3 ;Net profit of 3 Crores by Y3 in a conservative projections and assumptions based on POC results

3H Organic - Guidelines to Promoters (Crowd Investments)

Initial Investment and SHARE alocation

% Stakes in a 2 Crore company

Projected Net profit (Peak Year - Y3)

Net growth Projected SHARE

Growth

200,000 1.00% 30000000 300000 500000400,000 2.00% 30000000 600000 100000

P&L snapshot for crowd investor

1)Family crowd investors are either Good Friends, Organic conscious and growth contributors ready to invest either 2 Lacs @ 1% stakes or 4 Lacs @ 2 % stakes raised in two phases by Jan 1st week and Apr 1st week transferring to company current account2) Crowd Investments are locked for 3 Yrs with share certificates given at investments and preserve all legal rights as a promoter that include next scale up.3) Crowd investors are expected to contribute for company growth by spreading the awareness, consumerism and volunteering that may include part time job opportunities based on interests in a 40 + member employee team required for Organization

Appendix

LOB 1 # Produce - POC (Farming in 50 Acres) Place: Martur, Ongole, APSize : 25 AcresCrops: Ground Nut, VegsMillets, Lentils

Place: Huliyur, karnatakaSize : 6 AcresCrops: Vegs, Lentils, Millets,

Place: Magadi, karnatakaSize : 18 AcresCrops: Vegs, Lentils, Millets,

** POC results indicates Net profit up to 1 Lac / Acre/ Year - Water source / Ground level Leadership / Multi crop / Direct selling

Farm Gate Price is 100 % from Production cost

LOB2 # Retail - POC

Supplying to 300 + Regular consumers through outlet in Whitefield's, BANGALORE 50 + Products - Collection from trusted organic farmers All Legal formalities (Tax, Food Safety Regulatory checks) completed Packing and Branding strategy finalized

E Commerce www.manavataservices.com

** Monthly turnover is around 2 Lacs through E commerce and Delivery , direct retail

20 % Margin from Farm gate price - Still 10 % to 20% Less from In organic and 40 % to 50 % Less from Organic allow us to sell at Corporate, Apartments easily

LOB 3 # Ready to Eat - POC Results

10 + Millet Snacks are in continuous supply through small scale cooking setup

Food safety checks and certification completed

Distribution started at few retail outlets - Plan is set to expand to corporate stalls

** 3 Member millet expert cooking staff is engaged in a low cost set up. Organic Thali I desgin and pricing strategy completed (Ex : 3 Item - Rs 30 , 6 Item – Rs 60 )

Plan is set to start Ready to eat from

Apr’16 with 100 Acres Farm outputs

LOB 4 # Medicinal Plants Nursery

** Medicinal plant Nursery is starting on 20 th Nov with Experts setting up facility

S. No Plant / HERB1 Saraswati2 Tulsi - BASIL3 Kalabanda - Aloevera4 Citronella5 Stevia6 tippateega - Tinospora cordifolia7 Addasaramu8 Gunta galagarra9 Nelavemu

10 Yedukulapaala11 Mamidi12 Seethapal13 ankudu14 sindoori15 Nandivardhanmu16 billganneru17 chandrkantha18 Moduga19 Thumma20 Putranjiva

Nature AID - Pharmacy in Hand

Function 1 # Consumer will key in the symptoms (Fever, cold, Dyssentry etc)

Function 2 # Application should give remedial solutions based on plants, Herbs supplied by us

Function 3 # Machine Learning and Evolve

Function 4 # Enquiry to Pool of Doctor volunteers for the secondaid

Technology support discussions in Progress Alternative Photosynthesis Mobile App – First Aid / Secondary aid through Volunteers

4 Plants tray with shelf life of 2 Yrs can be supplied @ Rs 200 with supporting Technology

3H Social - Networking and Impacts

Free of Cost Knowledge SHARE and Skill Development

200 + Rural college out students were helped on Employment engaging corporate volunteers

Blue Box Campaign 5 Tons of Old Clothes, Stationary, Books have been collected and distributed to under privileged enagging 20 + Corporate organizations

Project Status SHARE - Old goods: IT solution automating process of continuous supply chain Management of Old goods Go Live by Dec 2015

SHARE - Virtual blood donation system : IT solution to secure blood needs registered in cohesive response system Go Live by Dec 2015

SEEM - : Synergy Effective Energy Management - An Embedded product development useful for farming community Prototype completion by Dec 2015

WFN – Work for Natural farming – Linking volunteers with Organic farmers and growers Go Live by Dec 2015

We are partnered with www.manavata.org , A Non Profit Organization relentlessly working on sustainable Farming and Rural Transformation through UFH (University for Humanity) Near Kothakota, Hyderabad)

Social IT Projects