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EKONOMSKI FAKULTET

SVEUČILIŠTE U SPLITU

PODUZETNIČKA RADIONICA- STRUČNI STUDIJ / II GODINA -

2. ZADATAK TRŽIŠNI ASPEKT IZVEDBE POSLOVNOG POTHVATA

PROJEKT

ideja / djelatnost

ime / naziv, pravni obliklokacija / sjedište

STUDENT/I:im i !"#im$ %"&' i()*+,$ ".!,$ -m,i ,)"+,$ m&%i0

im i !"#im$ %"&' i()*+,$ ".!,$ -m,i ,)"+,$ m&%i0

im i !"#im$ %"&' i()*+,$ ".!,$ -m,i ,)"+,$ m&%i0

S!i0$ 0",1,(' / +1i%,(' 23456

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1. IT!A"I#A$%& T!"I'$() (K!*"&$%A

1.1. A$A+IZA D%&+AT$(TI -!(IZ#(DA / *+*)& 1 bodova

464646 A(,i#, )',0(&+0i

 Kojoj grani / djelatnosti pripada proizvod / usluga? S kojim drugim djelatnostima postoji

 povezanost / ovisnost – kroz nabavu, sam “proizvodni” proces i prodaju78888888888888888 888888888888888888888888888888888888888888888888888888888888888888888888888  888888888888888888888888888888888888888888888888888888888888888888888888888  888888888888888888888888888888888888888888888888888888888888888888888888888 

 Dosadašnja kretanja i sadašnje stanje grane / djelatnosti – u svijetu i kod nas klju!ni

!imbenici / uvjeti / zakonitosti djelatnosti" kako se djelatnost naj!eš#e obavlja $ proizvodni / 

 poslovni tijek" vode#i / zna!ajni dobavlja!i, “proizvo%a!i”$ konkurencija, posrednici i kupci u

djelatnosti9:88888888888888888888888888888888888888888888888888888888888888888  888888888888888888888888888888888888888888888888888888888888888888888888888  888888888888888888888888888888888888888888888888888888888888888888888888888  888888888888888888888888888888888888888888888888888888888888888888888888888  888888888888888888888888888888888888888888888888888888888888888888888888888  888888888888888888888888888888888888888888888888888888888888888888888888888  888888888888888888888888888888888888888888888888888888888888888888888888888 

 &redvi%eni trendovi u te'nologiji, modi, zakonodavstvu, zaštiti okoline te predvi%ena kretanja

tr(nog potencijala i tr(išne strukture djelatnosti:888888888888888888888888888888888888  888888888888888888888888888888888888888888888888888888888888888888888888888  888888888888888888888888888888888888888888888888888888888888888888888888888  888888888888888888888888888888888888888888888888888888888888888888888888888  888888888888888888888888888888888888888888888888888888888888888888888888888 

464626A(,i#, !"&i#1&),/.+. ( *&(*"0( 01"0*$1; &!;(i0& < =0& ' m&.;/.&%i>,'(&9

- opis generi!kog proizvoda / usluge uobi!ajene osobine, sastav, standardi, kategorizacije)*  88888888888888888888888888888888888888888888888888888888888888888888888888 

 888888888888888888888888888888888888888888888888888888888888888888888888888 

$ koje potrebe kupaca zadovoljava koju im korist pru(a* i koja je primjena proizvoda / usluge

osnovna, ostale mogu#e* 888888888888888888888888888888888888888888888888888888  888888888888888888888888888888888888888888888888888888888888888888888888888 

$ uobi!ajen na!in prodaje koli!ine, pakiranja669888888888888888888888888888888888888  888888888888888888888888888888888888888888888888888888888888888888888888888 

$ nedostaci generi!kog proizvoda / usluge 888888888888888888888888888888888888888888   888888888888888888888888888888888888888888888888888888888888888888888888888 

$ mogu#nosti nove generacije, razvoja / promjena 88888888888888888888888888888888888  888888888888888888888888888888888888888888888888888888888888888888888888888 

$ vezani / dodatni proizvodi i usluge 8888888888888888888888888888888888888888888888   888888888888888888888888888888888888888888888888888888888888888888888888888 

$ supstituti, mogu#e zamjene 8888888888888888888888888888888888888888888888888888   888888888888888888888888888888888888888888888888888888888888888888888888888 

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1.2. A$A+IZA K*-A0A I &)&$TA0I%A T!"I'TA 1 bodova

462646 Sm(0,?i', 0"@i=0,:- +1i !"!(,0i / m&.;i +m(0i *.!,?, !& !&0"%i i +m(0i !&0"&=,>, / *&"i+(i*,9:

,9 individalni3 kpaca4 88888888888888888888888888888888888888888888888888  %9 poslovni3 kpaca4 88888888888888888888888888888888888888888888888888888 

462626 O!i+ #(,>,'(i'i +m(,0,

,9 individalni3 kpaca #, +1,*i #(,>,'(i'i +m(09

- &!; &+&%i( dob" spol" etni!ka/vjerska pripadnost" geogra+sko odre%enje $ regije, gradovi, kvartovi" gradsko/prigradsko/ruralno" klima" zanimanje / obrazovanje"

obiteljski status / broj !lanova ku#anstva" ekonomska snaga $ pri'odi, imovinsko stanje"

ostale zna!ajne karakteristike $ obilje(ja li!nosti" stil (ivota $ navike, stavovi,

interesi9888888888888888888888888888888888888888888888888888888888888888  888888888888888888888888888888888888888888888888888888888888888888888888 

 888888888888888888888888888888888888888888888888888888888888888888888888  888888888888888888888888888888888888888888888888888888888888888888888888  888888888888888888888888888888888888888888888888888888888888888888888888 

- *.!&1( (,1i* kada / koliko !esto kupuju" kako / koliko kupuju" zašto kupuju  potreba / motivi, koju korist / vrijednost tra(e od proizvoda/usluge" što / tko utje!e na

odluku

kupnje98888888888888888888888888888888888888888888888888888888888888888 

 888888888888888888888888888888888888888888888888888888888888888888888888  888888888888888888888888888888888888888888888888888888888888888888888888  888888888888888888888888888888888888888888888888888888888888888888888888  888888888888888888888888888888888888888888888888888888888888888888888888  888888888888888888888888888888888888888888888888888888888888888888888888 

 %9 poslovni3 kpaca #, +1,*i #(,>,'(i'i +m(09

- &!;i !&),?i djelatnost" pravni oblik / vlasni!ka struktura" lokacija / teritorijalna pokrivenost" veli!ina $ godišnji pri'odi, broj zaposleni'--" +inancijsko stanje $ likvidnost,

bonitet--" ostale zna!ajke $ kultura poduze#a, menad(ment, “proizvodni”

 proces98888888888888888888888888888888888888888888888888888888888888888 

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- *.!&1( (,1i* kada / koliko !esto kupuju" kako / koliko kupuju" zašto kupuju $ kojukorist / vrijednost tra(e od proizvoda/usluge" što / tko utje!e na odluku kupnje" posebni

 za'tjevi6669888888888888888888888888888888888888888888888888888888888888888  888888888888888888888888888888888888888888888888888888888888888888888888 

 888888888888888888888888888888888888888888888888888888888888888888888888  888888888888888888888888888888888888888888888888888888888888888888888888  888888888888888888888888888888888888888888888888888888888888888888888888  888888888888888888888888888888888888888888888888888888888888888888888888 

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1.5. A$A+IZA K($K*!&$0I%& 1 bodova

46646 I)(0ii*,?i', *&(*."(,0, i ('i&1 #(,>,' 0"@i=(, !i?i', / 0"@i=(i .)i& ('i&1, .&, /.0'?,' (, &+0,9:

- (,'1,@(i'i direktni *&(*."(0i: 88888888888888888888888888888888888888888888888  888888888888888888888888888888888888888888888888888888888888888888888888888 

- &+0,i - potencijalni: 8888888888888888888888888888888888888888888888888888888  888888888888888888888888888888888888888888888888888888888888888888888888888 

- &+0,i - *&(*."(0i spstitta: 88888888888888888888888888888888888888888888888  888888888888888888888888888888888888888888888888888888888888888888888888888 

46626 O!i+ (,'1,@(i'i )i"*0(i mi( 29 i +*.!i(, &+0,i mi( 4$ &%,1#(& +.!+0i0.0,9:

 . &!i+. *&"i+0i0i m.+&%(. .+!&")%. *&(*."(,0,$ ),*$ &!i+ . &)(&+. (, &+0,$ , *&)+.!+0i0.0, .*'.>i0i i .+!&")%. +,mi ("i>*i !"&i#1&), / .+.,9

- &!;i !&),?i naziv, pravni oblik, vlasni!ka struktura" koliko dugo postoje / posluju"veli!ina $ godišnji pri'odi, broj zaposleni'--" +inancijska snaga $ likvidnost, kapital,

 zadu(enost, pro+itabilnost--" ostale zna!ajke $ menad(ment, struktura zaposleni',

 proizvodni proces, stil / kultura poduze#a98888888888888888888888888888888888  888888888888888888888888888888888888888888888888888888888888888888888888  666666666666666666666666666666666666666666666666666666666666666666666666  666666666666666666666666666666666666666666666666666666666666666666666666  666666666666666666666666666666666666666666666666666666666666666666666666 

 666666666666666666666666666666666666666666666666666666666666666666666666 

-  !&+&1(, +0",0i', lokacija / teritorijalna pokrivenost" kupci – ciljni segmenti" imid( /  pozicija na tr(ištu" proizvodi/usluge – asortiman" razina kvalitete" dodatne usluge"

 politika cijena" distribucija" promocija" snage i slabosti" posebnosti / konkurentske

 prednosti669888888888888888888888888888888888888888888888888888888888888888  888888888888888888888888888888888888888888888888888888888888888888888888  888888888888888888888888888888888888888888888888888888888888888888888888  888888888888888888888888888888888888888888888888888888888888888888888888  888888888888888888888888888888888888888888888888888888888888888888888888  888888888888888888888888888888888888888888888888888888888888888888888888 

 888888888888888888888888888888888888888888888888888888888888888888888888  888888888888888888888888888888888888888888888888888888888888888888888888 

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1.7. 8(T A$A+IZA  1 bodova

+(,, i +,%&+0i 1,=i !&0(?i',, #, ",i#,?i'. !&).#0(i>* i)'

 !"ii*, i !"i'0('i i# *+0"(& &*".@(', (, 0m'. !"0&)(i ,(,i#,9

$A)& +A9(TI

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2. D&:I$I!A$%& #+ATIT& A!K&TI$) T!AT&)I%&

2.1. 0I+%I I %&!$I0& 1 bodova

0iljevi4  88888888888888888888888888888888888888888888888888888888888888888888  888888888888888888888888888888888888888888888888888888888888888888888888888  888888888888888888888888888888888888888888888888888888888888888888888888888  888888888888888888888888888888888888888888888888888888888888888888888888888 

Izabrani ciljni se;ment/i &) !"0&)(& i)(0ii?i",(i +m(,0, *.!,?,$ !& !&0"%i i !&0"&=,>, / *&"i+(i*,9 i ;eo;ra

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26266  -olitika prodaje >B distribcija / lokacija @i#,%",(i &%i* / 1"+0,$ *&(*"0(i)i+0"i%.0i1(i *,(,i$ *&) .+., i &!i+ &*,?i' i !"&+0&", i#i>*i ,+!*09$ ",)(& 1"i'm6664 

 888888888888888888888888888888888888888888888888888888888888888888888888888  888888888888888888888888888888888888888888888888888888888888888888888888888  888888888888888888888888888888888888888888888888888888888888888888888888888 

 888888888888888888888888888888888888888888888888888888888888888888888888888  888888888888888888888888888888888888888888888888888888888888888888888888888  888888888888888888888888888888888888888888888888888888888888888888888888888  888888888888888888888888888888888888888888888888888888888888888888888888888  888888888888888888888888888888888888888888888888888888888888888888888888888 

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2.5. A!K&TI$) -!(!AC*$ 1 bodova

.*'.>i0i +1 m(0 / ,*0i1(&+0i !"0&)(& )i(i",( m,"*0i( +0",0i' / !&i0i*,m,"*0i( mi*+, *&'i #,0i'1,'. &)"(& .,,('$ &)(&+(& (&+ &)"( 0"&=*&1 (!"6:i+0",@i1,(' 0"@i=0, / #,)&1&'+01, *.!,?,$ ).*,?i',$ *&(0"&, *1,i00$ i#",), 1i#.,(&i)(0i00, / )i#,'(, !"&i#1&),$ ,m%,,@, / 0i*0$ )&),0( / %+!,0( .+.$ !&!.+0i / ",%,0i /

 !"&1i#i'$ 0"&=*&1i !"&m&0i1(i ,*0i1(&+0i < i#",) &,+, i #,*.!, &,=,1,>*& !"&+0&",$)i#,'(, i 0i+*,(', !"&m&0i1(i m,0"i',,$ i#",) i &)"@,1,(', I(0"(0 +0",(i?$ i#,,(', (,+,'m&1im,$ ).+0,?i', / !"&%(i .#&",*, / (,",)(i i,",$ !&=0,(+*i / 0&(+*i 0"&=*&1i 00"&=*&1i !.0&1,(', / "!"#(0,?i'$ +!&(#&"+01, / )&(,?i'66669

TA#K& koliina jed. cijena *K*-$( @kn

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5. -!(%&K0I%A -!(DA%& 1 bodova

5.1. -!(%&K0I%A -!(DA%& @koliina > jedinicama mjere4 kom, l, k;, ..

PROJEKCIJAPRODAJE

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PROJEKCIJAPRIHODA

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-!A#I+A ZA -!&DA%* I (0%&$%I#A$%& 2.ZADATKA

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