2slidespp - using facebook for recruitment 09jun09

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Copyright © 2009 Recruitment Directory Pty Ltd

Using Facebook for Recruitment

June 2009

Thomas ShawRecruitment Directory+61 (03) 9018 5722

[email protected]://www.recruitmentdirectory.com.au

http://www.twitter.com/thomasshaw

Overview

Page 2Copyright © 2009 Recruitment Directory Pty Ltd

• Advertising Models

• Facebook Profile, Pages, Groups & Applications

• Searching for Candidates

• Facebook Marketplace

• API, OAuth, OpenID

• Facebook Applications

• Facebook Connect

• Tips and tricks



Statistics – Detailed


Advertising Models


Content Syndication - Submitting articles, press releases, RSS feeds, through social search enginesand news aggregators.

Display Advertising - Based on traditional cost-per-click or cost-per-impression model.

Gadgets and Widgets (Applications) - Networks provide development APIs for third-partyapplications. Creates brand awareness through an interactive experience.

Social Ads – Integrated alerts through feeds to target users by characteristics, such as age, gender,location and interests.

Social Network Pages – Create a profile or group to represent a business, brand or product. May becustomised to leverage the viral strengths of Social Networks.




Facebook Advertising – Social Ads

Facebook Advertisinghttp://www.recruitmentdirectory.com.au/Blog/facebook-advertising-part-1-a51.htmlhttp://www.recruitmentdirectory.com.au/Blog/facebook-advertising-part-2-a52.html

Create a Facebook Profile


Facebookhttp://www.facebook.com/



Facebook Profiles


Photos, videos

List of friends,contacts

Wall, links, updatesconversations

Facebook Profiles


Chat & NotificationsStatus Bar

Drag and drop applicationsinto your favorites list

Recently used applications

List of applications



Create a Facebook Group


Create a Facebook Group

http://www.facebook.com/groups/create.php

Discussion Wall, Photos etc.

Members of this group. You can clickthrough the member list

Information about the group. Allindexed for SEO

Create a Facebook Page


Create a Facebook Pagehttp://www.facebook.com/pages/create.php



Facebook Page


Jobs posted

User discussion

Fans

Searching for Candidates


Find Friends

http://www.facebook.com/find-friends/

Header search bar

Search for users by company

Search for users by degree/ school/university

Search for users by name(part of) or email



Facebook Directory – People


Facebook Directory

http://www.facebook.com/directory/

Facebook Directory – Pages


Facebook Directory




Facebook Directory – Applications


Facebook Directory


Facebook Directory – Groups


Facebook Directory




API, OAuth & OpenID


Links

http://www.recruitmentdirectory.com.au/Blog/what-is-an-api-a138.html

http://www.recruitmentdirectory.com.au/Blog/Search_Articles/p364_action/displaytag/p365_tag/api

http://www.recruitmentdirectory.com.au/Blog/what-is-openid-and-how-can-we-use-it-a94.html

http://www.recruitmentdirectory.com.au/Blog/Search_Articles/p364_action/displaytag/p365_tag/openid

An application programming interface (API) is a set of programming instructions and standards for

accessing a Web-based software application or tools. Software providers can release their own API todevelopers/clients/users, so they can develop and design products powered by the remote service

OpenID is a decentralized, lightweight protocol for single sign-on and portable identity. If I want to changemy password for all of my social networking sites, I simply change my password once with my OpenIDprovider and it is reflected across all those sites.

OAuth is an authentication protocol that allows users to approve application to act on their behalf withoutsharing their password

Facebook is now implementing OpenID protocols.

What are others doing?


• Embracing Social Networking• Creating Groups & Events – connecting users• Creating Applications• Using Pages to promote products or services• Using Facebook as a Research tool



Facebook Applications


Tabs

Jobs, contentvia RSS

No manualInput!

Recruitment Applications


Australian Teachers Jobs

http://www.facebook.com/apps/application.php?id=39969884072

Jobs at Swinburne University


TeenJobs.com.au


Recruiter Daily


SEEK Job Searchhttp://www.facebook.com/apps/application.php?id=5860864933



Recruitment Applications


Indeed


Canadian Jobs by CareerBuilderhttp://www.facebook.com/apps/application.php?id=5312751723

jobs2web


Middle East Jobs by GulfTalent.com


TaxJobs.comhttp://www.facebook.com/apps/application.php?id=10910701802

Randstadhttp://www.facebook.com/apps/application.php?id=5802204220

NEW Application Directory


Facebook Application Directory

http://www.facebook.com/apps/directory.php

Verification

You don’t have to verify an application

• Each app USD $375• Students/Non Profit USD $175



Marketplace


Facebook Marketplace

http://www.facebook.com/marketplace/

http://www.recruitmentdirectory.com.au/Blog/facebook-marketplace-now-powered-by-oodle-a130.html

Marketplace – Post a New Job




Marketplace – Post a New Job


Overview of a Application


Tabs

List of Jobs

Share a job withFacebook users

Apply online







Capture user information to put into your database





Invite and select friendsto use the application

Invite by email

Why use Recruitment Directory


• Leaders and expertise in the marketplace. Only developers can create, host andmanage Applications.

• Created ~100 Facebook Applications for Recruiters

• All you need is a RSS feed (either from your website, ATS or can pull directlyfrom the Job Board

• Admin backend to login and download user database

• 2 day turnaround

• Applications cost $700 + GST



Facebook Connect


Seamlesslyconnect a usersFacebook accountand information withyour site (increaseusers/signup on yourwebsite)

Connect and findtheir friends whoalso use your site(provide a socialaspect - friends invitefriends)

Share informationand actions on yoursite with their friends

on Facebook (wordof mouth promotion -free publicity)

Facebook Connect


• One-click login and authorisation

• Privacy and Security Controls• Increase engagement• Distribution Network

• Access to Facebook Platform

Integrating Facebook Connect with your Job Boardhttp://www.recruitmentdirectory.com.au/Blog/integrating-facebook-connect-with-your-job-board-a139.html




Further Resources

Maximising the use of Social Networking sites for HRhttp://www.recruitmentdirectory.com.au/Blog/maximising-the-use-of-social-networking-sites-for-hr-a197.html

Why should I create a social networking profile?http://www.recruitmentdirectory.com.au/Blog/why-should-i-create-a-social-networking-profile-a164.html

Is your username available?http://www.recruitmentdirectory.com.au/Blog/is-your-username-available-a176.htm l

Chat and IM use for Recruitershttp://www.recruitmentdirectory.com.au/Blog/chat-and-im-use-for-recruiters-a113.html

Conducting free background checks on search engines and social networking siteshttp://www.recruitmentdirectory.com.au/Blog/conducting-free-background-checks-on-search-engines-and-social-networking-sites-a102.html

Incorporating Web 2.0 into your Recruitment Strategyhttp://www.recruitmentdirectory.com.au/Blog/incorporating-web-2-0-into-your-recruitment-strategy-a78.html

Identity Theft on Social Networking Siteshttp://www.recruitmentdirectory.com.au/Blog/identity-theft-on-social-networking-sites-a83.html

Social Media Optimisation (SMO) Say What...?http://www.recruitmentdirectory.com.au/Blog/social-media-optimisation-(smo)-say-what-a22.html

Where are you headed?


• Be a leader, not a follower

• Understand the medium

• Identify your target market

• Create integration not fragmentation

• Engage with users!

• Manage your reputation

• 360 Degrees of Technology

• ROI, Feedback, Comments

• Work smarter, not harder!




Final Say

• Leverage Facebook as part of your social recruitment strategy. Applications

are cost effective ~$700+GST

• Use Facebook Ads to target users with specific demographics/skills. Reachpassive candidates based on their profiles combined with the clients criteria

• Establishing a simple social networking presence B

• Promote your product and service to users in the social network

• Create loyalty and trust and consolidate existing, unofficial social networksrelated to your organisation

• Researching candidates, employees and other users

• Strengthening relationships between people who already know each other

• YOUR WEBSITE MUST ACT AS THE BUILDING BLOCK – GET THISRIGHT FIRST


Thomas ShawRecruitment Directory+61 (03) 9018 [email protected]://www.recruitmentdirectory.com.au

Twitterhttp://www.twitter.com/thomasshaw

Bloghttp://www.recruitmentdirectory.com.au/blog

Contact Details

2slidespp - using facebook for recruitment 09jun09

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