SNS & College Lectur-ing: A New Horizon

Young-Min YunDept. of Information Sociology

Hanyang University, ERICA Campus

Changes in Media Environment

Web APP (Mobile) Mass Media Social Media

Demand for mobile optimization Culture of instant response Conversational culture

1. Mobile and Instant Re-sponse

2. Demand for Mobile Op-timization

Mass media, personal media vs. Social Media

Minimal cost of publication Participation of many users

Wikipedia: “a blending of technology and so-cial interaction for the co-creation of value” “Co-creation” of “values”

Facebook, Twitter, LinkedIn, Pinterest, YouTube, Craiglist, Flicker, blogs….

3. Social Media & SNS

4. Key Element of SNS Culture

“Zuckerberg says Facbook and other forces on the Internet now create sufficient transparency for gift economies to

operate at a large scale (Kirkpatrick, 2010).”

Potlatch, a gift economy

Essence of the gift economy: to give, to receive, and to

reciprocate is obligatory. Potlatch, kula Academian tradition of knowledge sharing since Newton

Open-source software, Online collective intelligence: Wikipedia, blogs, Facebook, twitter

Gift might become poison. Gift economy might end up with conpicuous consump-

tion.

Gift (Marcel Mauss, 1950)

1) Professor as a role model for students?2) Intimate relationship between instructor and students?3) Is learning community possible?4) To invite professionals or real-world workers to class as

mentors?5) Should college classes remain the same institution of

knowledge delivery when knowledge is available at one’s fingertips?

6) How to blend offline class and online activities?

5. Questions

Education?: ‘delivery of knowledge’

vs. ‘co-creation of knowledge and en-lightment’

Social learning everywhere: obser-vation and imitation, information sharing, collaboration, or co-creation is common.

6. Education & Learning

Personal profile wall posting of ins

tructor

oberservation of mentors How to listen on the Facebook How to live

7. Observation and Imita-tion

Non-real-time

dialogue in the class group online Real-time dialogue in the class group online Open dialogue on Facebook page

Training of dialogue: Thinking together (vs. debate, discussion)

8. Dialogue online

Eight-week training

9. Teamwork practice

Why I took this class, what I expected, and what I learned, did, and felt in the class

10. Reflection

1) Time management:

The toughest challege of Facebook-based teaching is handling of time pressure both for instructor and students

2) To give the top priority to Faceook activities (in terms of attention and evaluation)

3) To keep tight communication through Facebook be-tween instructor and students

4) To set role of students in the class at an appropriate level

5) To maintain appropriate relationship between in-structor and students Without fair distribution of time and attention, conflict may

occur.

10. Tips for Success

Activity Time per

weekpriority note

planning/preparation

6 2 Three credits

Offline lecture 3 1

Offline meeting .5 3

Activities in class group online

3 6 Q&A, online discusstion

Help team projects .5 9

Mangement of mentoring 1 10

Comments on homework 2 5 30 stduents; 10 min./person/one time; Five times

evaluation 2/3 4 30 students, two times, 20 min./person

Profile managment 1 7

Visiting profile walls of mentors

1 11 Twenty mentors

Visiting profile walls of students

1/2 8

Total 19 Hours 10 min.

One course

To Priotize Time Allocation(example)

Q & A