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CC O N T E N T S P A G E

• Summer work: Pentland exhibition files• Street style observation• Work experience • ‘What am I like’ moodboard • Branding Staff• Self-promotion: •• E-portfolio • Unilever: Team manifesto• Unilever: A2 Key-findings poster • Unilever: Screen grab from team research • A2 Typographical poster • ‘Writing your own brief’ • D&AD deliverables : Channel 4

FF U R S T . S T Y L E

rebecca catlow what are you like?

H T T P : / / W E A R E A S P I R E . B L O G S P O T . C O M /

WAA

A2 key findings poster

write your own brief

WithWith the launch of the games, the London Olympics want to introduce community projects, which will invest money in to rejuvenating some of Britain’s most poverty stricken areas. The funding will be taken from a group of brands you which you will handpick. The main idea behind thisthis concept being however many minutes any individual puts in, that time will be turned in to money which will then benefit the community.

The research should start by looking at different marketing strategies brands have used in the past to develop stronger relationships with the consumer. It is suggested that you divide your research and implementation into the following sections: the market, the consumer, the projectsprojects and the promotion. The following list contains some aspects you may want to consider when beginning your research:

and the town of Braddock, Pennsylvania, who began a global challenge to help benefit both brand and consumer. By devoting revenue and time to rejuvinate the face of fast fashion, this new approach inputs a strong focus on consumer relationships,relationships, the ideology of motivation, well- being and a healthy lifestyle, all play muse to this strategy and the promotion of well- being and a focus on motivating the public to become more active is high on the government’s agenda. To coincide alongsidealongside this, the London 2012 Olympic Games want to launch a new and unique project, which will encourage the general public to become involved with community projects which will help to improve Britain’s most deprived areas. This projectproject will be titled “An active Thought.”

“Fatigued by traditional marketing messages, people are far more likely to get involved with a cause they connect with. Brands are increasingly investing in projects, not campaigns, to show what they stand for and encourage a more meaningful connection with audiences” Contagious Magazine.Contagious Magazine.

Created by the fatigue of traditional promotion techniques, there is a new pressure on brands to invest into meaningful projects, which encourage the public to get involved with a cause they can connect with. From this, brands are able to gain direct interactivity with consumers,consumers, allowing them to demonstrate their awareness of the importance of a long-term relationship with audiences. A successful version of this revolutionary initiative is the 2010 collaboration with Levis Strauss Co.

4 you Teaser ad storyboard :D&AD Advertising brief : Channel 4

4 you marketing board.More world films

4 you Ideas Boardwrite on wall

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challenging programmes

Grand Designs is a must ! Fun, enthusiastic ! Something fresh & innovative !

same wittyness as C4 but with a bit more sophistication !

Nothing patronisingdelete comment

Nothing too old,, but something that offers, culture, class and

creativity

More world films

4 you Ideas Boardwrite on wall

edit comment

create profile

challenging programmes

Grand Designs is a must ! Fun, enthusiastic ! Something fresh & innovative !

same wittyness as C4 but with a bit more sophistication !

Nothing patronisingdelete comment

Nothing too old,, but something that offers, culture, class and

creativitylisten to the viewers Good quality TV

have your say, 4 you

More world films

challenging programmes

Grand Designs is a must !

Fun, enthusiastic !

Something fresh & innovative !

same wittyness as C4 but with a bit more sophistication !

Nothing patronising

Nothing too old,, but something that offers, culture, class and

creativity

E n t e r t a i n m e n t f o r t h e d a y t i m e !

good quality TV

P o w e r p o i n t p r e s e n t a t i o n s

si beales staff promotion powerpoint presentation&unilever powerpoint

presentation