2g. consideration of the final name selection for the

City Council Agenda: 10/25/2021 2G. Consideration of the final name selection for the “Chelsea Commons” area. Prepared by: Community Development Director Meeting Date: 10/25/2021 ☐ Regular Agenda Item ☒ Consent Agenda Item Reviewed by: N/A Approved by: City Administrator ACTION REQUESTED 1. Motion to adopt “The Pointes at Cedar” as the name for the Chelsea Commons area. 2. Motion to table action on a name for the Chelsea Commons area and to direct further research by staff. REFERENCE AND BACKGROUND “The Pointes at Cedar” has emerged as the preferred choice for the final name of the 100-acre planning area currently known as “Chelsea Commons.” “Chelsea Commons” is the name of a nearby private common area maintenance association. The manager requested that the City consider a different name to avoid confusion between the two commercial nodes. The City embarked on a series of exercises to support a name selection for the proposed mixed- use area. The public was also asked to participate in a recent poll adding their reaction to the most commonly occurring phrases from the prior exercises. Council held a workshop on October 11, 2021 to review the outcomes of the prior exercises and the poll feedback. With the understanding that place names are an important part of a project’s context – that they create impressions of what stakeholders will encounter and that names relate experiences, Council weighed a variety of considerations and discussed name alternatives. Following discussion, Council arrived at a consensus selection of “The Pointes at Cedar.” A formal ratification of this name is requested to publish the final Small Area Plan documents and continue roll-out of a larger public information and engagement effort. I. Budget Impact: None. II. Staff Workload Impact: Staff have been involved in preparing a variety of activities intended to reach a final name selection. These activities required approximately 6-8 hours of staff time to-date.

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Page 1: 2G. Consideration of the final name selection for the

City Council Agenda: 10/25/2021

2G. Consideration of the final name selection for the “Chelsea Commons” area.

Prepared by:

Community Development Director

Meeting Date:

10/25/2021

☐ Regular Agenda Item

☒ Consent Agenda Item

Reviewed by:

N/A

Approved by:

City Administrator

ACTION REQUESTED

1. Motion to adopt “The Pointes at Cedar” as the name for the Chelsea Commons area.

2. Motion to table action on a name for the Chelsea Commons area and to direct further research by staff.

REFERENCE AND BACKGROUND

“The Pointes at Cedar” has emerged as the preferred choice for the final name of the 100-acre planning area currently known as “Chelsea Commons.”

“Chelsea Commons” is the name of a nearby private common area maintenance association. The manager requested that the City consider a different name to avoid confusion between the two commercial nodes.

The City embarked on a series of exercises to support a name selection for the proposed mixed-use area. The public was also asked to participate in a recent poll adding their reaction to the most commonly occurring phrases from the prior exercises.

Council held a workshop on October 11, 2021 to review the outcomes of the prior exercises and the poll feedback. With the understanding that place names are an important part of a project’s context – that they create impressions of what stakeholders will encounter and that names relate experiences, Council weighed a variety of considerations and discussed name alternatives.

Following discussion, Council arrived at a consensus selection of “The Pointes at Cedar.” A formal ratification of this name is requested to publish the final Small Area Plan documents and continue roll-out of a larger public information and engagement effort.

I. Budget Impact: None.

II. Staff Workload Impact: Staff have been involved in preparing a variety of activities intended to reach a final name selection. These activities required approximately 6-8 hours of staff time to-date.

Page 2: 2G. Consideration of the final name selection for the

City Council Agenda: 10/25/2021

III. Comprehensive Plan Impact: Naming of the project area is another step in the implementation path for the planning area. The area is specifically identified for Commercial-Residential development within the Monticello 2040 Plan and as a future Community Park in the Parks chapter of the Plan.

Further, the Council has identified the completion of the Chelsea Commons Small Area Plan as a strategic priority.

STAFF RECOMMENDED ACTION

City staff defers to Council on the final name selection. The final name should be easy to say, it should be relatively short, and it should be both memorable and inviting.

SUPPORTING DATA

• October 11, 2021 Naming Placemat