27 ways to improve your website immediately · ten most commonly used passwords from last year: 1....
TRANSCRIPT
27 Ways to Improve Your Website Immediately
Cornell Design Groupcornelldesigngroup.com
Why?
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Your website validates or invalidates your business
Takeaway:8 out of 10 people decide whether or
not to do business with someone based their website.
Why?
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#1
Branding
Consider your message
Takeaway:Your website should clearly
communicate your message in 5 seconds or less.
Branding
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#2
Consider your user
Branding
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Images
Get real onesHire a photographer
Takeaway:iPhone photos you took don’t work.
Images
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#3
Or REALLY good stock
Takeaway:Shutterstock.com
unsplash.com
Images
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#4
1 2
3
Go higher resolution
Images
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#5
Crop and place well
Images
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#6
Stop using image sliders
Takeaway:1% of people look past the first slide.
Images
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#7
Copy
Use clear headings
Copy
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#8
Write 350 - 600 words
Takeaway:Too little, you hurt yourself for SEO,
too much, people lose interest.
Copy
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#9
Check grammar & spelling
Takeaway:Do u relly ned a takaway?
Copy
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#10
Make use of lists
Takeaway:Lists make skimming content easier.
Copy
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#11
General Content
Keep content current
Takeaway:Google rewards fresh content.
General Content
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#12
Create a call to action
General Content
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#13
(un)Link to social media
Takeaway:If you’re active on social media people will connect with you.
General Content
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#14
Code
Add analytics
Takeaway:Google Analytics
Code 1
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#15
Get your site indexedTakeaway:
Setup Google Webmaster tools
Code 2
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#16
Make it mobile friendly
Code 3
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(Responsive)
Takeaway:Google penalizes non mobile
friendly sites.
#17
Plan for social sharing
Takeaway: If you have WordPress, install the
Yoast plugin.
Code 4
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#18
Add a favicon
Takeaway: Use
http://www.favicon-generator.org/
Code 5
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#19
Testing
Check your contact form
Takeaway:Use Lucky Orange.
Testing 1
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#20
On multiple devices
Takeaway:responsinator.com
Testing 2
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#21
Site load time
Takeaway:
Use YouTube or Vimeo.
Testing 3
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#22
Security
Use a secure password
Takeaway:This is the #1 way sites are hacked.
Security 1
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#23
Ten most commonly used passwords from last year:1. 123456 (Unchanged)2. password (Unchanged)3. 12345 (Up 17)4. 12345678 (Down 1)5. QWERTY (Down 1)6. 123456789 (Unchanged)7. 1234 (Up 9)8. baseball (New)9. dragon (New)10. football (New)
Security 2
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Use a good hosting company
Takeaway: Your site being up or down is usually
a result of your hosting company.
Security 3
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#24
Keep your CMS current
Takeaway:Update CMS and plugins.
Security 4
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#25
Install an SSL certificate
Takeaway:It’s FREE and Google rewards you in
search results.
Security 5
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#26
#27…
Get a good partner
#27
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