26196238 flow of communication

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FLOW OF COMMUNICATION

Flow of communication varies with types and

levels of communication


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Flow Of Communication

Information flows in an organization both

formally and informally.

The term formal refers to communication that

follows the official hierarchy and is required to

do ones job.

It flows through formal channels- the main

lines of organizational communication


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Flow Of Communication

Internal operational and external

operational communication can be

described as formal.

The bulk of communication that a

business needs flows through

these channels.


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Flow of Communication

For example, A manager instructs a subordinate

on some matter.

When two employees discuss a

customers order or policy change.

This type of Communication can

be downward, upward, lateral or

diagonal.


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Managing Director

Director1 Director2 Director3

Manager1 Manager2 Manager3

Manager1 Manager 3 Manager3

Manager2Manager1 Manager3

Upward

Downward

Horizontal/Lateral

Diagonal

Flow of Communication in an Organization


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Downward Communication

Flows from a manager

down the chain of

command.

When managers inform,

instruct, advise, or request

their subordinates.


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Downward Communication

Generally used to convey routine information,

new policies or procedures, to seek

clarification, to ask for an analysis.

Also, superiors send feedback about their

subordinates through this channel.

It increases awareness about the organization

among subordinates and employees.


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Upward Communication

When subordinates send reports to informtheir superiors or to present their finding and

recommendations, the communication flows

upward.

It keeps managers aware of how employees

feel about their jobs, colleagues, organization.

Managers rely on this for some problem

solving decision making.


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Upward communication depends on the

culture of organization.

In an open culture without too many

hierarchical levels, managers are capable to

create a climate of trust.

In an authoritative environment , upward

communication is limited to the managerial

ranks.


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Suggestion Boxes, employee

attitude survey, grievance

procedures, superior-subordinate decisions, review

report provide info to the top

management.


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Lateral or Horizontal

Communication This form of communication

takes place among peer

groups.

Necessary to facilitate

coordination, save time, and

bridge the communication gap

between different

departments.


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Lateral or Horizontal

Communication From the organization's point of view it can

be advantageous or disadvantageous.

At times vertical communication channels are

bypassed by employees for personal gains.

The Vice President(Marketing) sending some

survey results to VP(Production)


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Diagonal or Cross- wise

communication

Flows in all directions and cuts across

functions and levels of communication.

A sales manager communicates directly with

the VP (Production)

It is quick and efficient.


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Diagonal or Cross- wise

communication At times it prevents employees being used

just as a medium between sender and

receiver.

Increased used of e-mail also encourages

cross- wise communication.

It is also referred to as radical, circular

communication.


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Communication Networks

A variety of patterns emerge when

communication combines throughvertical and horizontal channels.


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Formal Network Models

There are five common formal communication

networks :

1. Chain network2. Y Network

3. Wheel Network

4. Circle Network5. All- Channel Network


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1. Chain Network

A vertical hierarchy.

Only upward or downward.

Direct line of authority


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Chain Network


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2. Y- Network

Multi- level hierarchy.

If we turn Y upside down, we see twosubordinates reporting to one senior.


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Y- Network


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3. Wheel Network

Several subordinates reporting to senior.

Combination of horizontal and diagonal flowof communication.

No interaction between subordinates and allof them of same rank.


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Wheel Network


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4. Circle Network

Between adjacent employees but no further.


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5. All Channel Network

Least structured.

All can communicate.


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All Channel Network

26196238 flow of communication

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