Welcome and thank you so much for creating Joy for seriously ill kids and teens by launching a peer-to-peer fundraising campaign to benefit the Children’s Cancer Association (CCA) during National Childhood Cancer Awareness Month!

National Childhood Cancer Awareness Month (CCAM) is an annual campaign to increase awareness of pediatric cancer and raise funds for research.

CCA supports the many great organizations focused on cancer research and finding a cure. But Children’s Cancer Association (CCA) is different. Our work focuses on creating Joy in the moment to enhance the emotional well-being of pediatric patients battling cancer and other serious illnesses – because we’ve seen firsthand that sick kids need #MoreThanMedicine.

Your fundraising efforts will help provide free-of-charge, Joy-based programs to the 30,000+ kids, teens and their family members CCA serves each year.

This campaign supports CCA’s programs of JoyRx that provide the healing power of music, friendship, and nature, as well as financial assistance with essential needs.

In the tools provided within, we’ve highlighted CCA’s Chemo Pal Mentor Program, marking its 20th year in 2019. Your fundraising efforts, in part, will support the training of trusted, adult Chemo Pal mentors who provide much-needed friendship to kids and teens undergoing treatment and a hard-earned break for their loved ones. More than 200 volunteer Chemo Pal mentors are matched each year, and more than 1,500 friendships have been made in the past 20 years – thanks to generous support from friends like you. Thank you!

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Throughout Childhood Cancer Awareness Month, we’ll be highlighting our programs of JoyRx on social media, including this award-winning, only program of its kind in the nation. Thank you for helping CCA create Joy for sick kids and teens who need #MoreThanMedicine.

Linkable Content in this Toolkit

Welcome………………………………………………….………………………………………………….. .1

Create a Fundraising Page and Set a Goal……………….…………………….....….. 2

Share Your Story ……….…………………………………………………………………... …...3

Where to Start……….…………………………………………………….. ……………………...3Chemo Pal Story

Template……………………………………………………………………3

Email Templates….…………………………………………………………...…………………………….5

First Ask.….….……………………………..……………………………………………………..…..6

Progress Update.……....…………………………………………………………………………..7

Thank You …….……………………………………………………………………………………..8

Social Media……………………………………………………………………………………….10

Best Practice .……………………………………………………………..………………………10

Helpful Facts & Facebook ………………………..………..…………………………………11

Twitter….……………………………………….………………...………………………………… 12

Instagram …………………………………..…………………………...………………………….12

How to Turn in Donations……………………………………………………………………………12

Online Donations……………………..…………………………………………………………12

Offline Checks ……………………………………………………………………………………13

Cash & Receipts for Cash……….……………………………………………………….……13

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Matching Gifts…………………………………………………………………………………………….

….13Event Logos and Images……………………………………………………….

………………………..14Results/Final Thank You Email……………………….

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Create your Personal Fundraising Page!

Visit JoyRx.org/MoreThanMedicine, and click “Become a Fundraiser” to get started. If you need assistance creating your personal fundraising page, please email Madison Burke at MBurke@JoyRx.org.

The following toolkit is an easy-to-use guide to help kick-off your fundraising efforts and provide you with all the tools you need to meet, and even surpass, your goal!

-----------------------------------------------------------------------Set a Fundraising Goal:Setting a goal is an important part of setting yourself up for success. Choose one that feels both realistic and slightly ambitious – you can always raise it.

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Gifts of ANY amount make a powerful difference. Below are examples of program impact at different levels. We suggest you pick from one of these goals. If you’d like more support on raising toward your goals, please reach Evan Butler at EButler@JoyRx.org.

> $5,000: Sends a family (up to 12 people) to a four-day NatureRx retreat at the Caring Cabin in Pacific City to make treasured, Joyful memories outside of the hospital. Designed with needs of seriously ill children and teens in mind, the fully ADA-accessible Cabin, secluded by nature, is a place where families can take a much-needed mental break and recharge during or after treatment or enjoy beautiful moments with a child whose diagnosis is terminal.

> $2,500: Sponsor one Chemo Pal match for an entire year. The impact of having a Chemo Pal mentor is enormous for both the child and their family. Chemo Pal mentors play games with their mentees, listen to music, share hobbies, or simply offer the comfort of companionship, relieving the anxiety, loneliness, and isolation experienced by children and teens in treatment. They can also give parents a much-needed break to grab a cup of coffee, talk with doctors, or spend time with their other children.

> $1,000: Gives the Joy of music and funds sixty Joy-filled music medicine moments at the bedside of hospitalized kids, relieving their stress, anxiety, and perception of pain by filling their rooms with live music and singing, and sometimes even a dance party.

> $500: Serves families experiencing financial hardship through the Link program, which connects families to resources to cover essential needs, special equipment, or items not covered by insurance. Link also maintains a fund for families who request magical moments of Joy for their child that are otherwise financially unattainable.

-----------------------------------------------------------------------Share Your Story!Let your network know why CCA means so much to you. While this guide will help get you started, your personal story will be the most effective tool to inspire your network. Below are helpful tips and things to consider when creating your personal narrative for your fundraising page.

Explain—Let your network know why CCA means so much to you. Educate—Tell them about JoyRx; share CCA’s JoyRx.org website address. Illustrate Impact—Share the story of a Chemo Pal match with your

network by sharing a story we provide, along with photos and video! Invest—There is power in donating to your own page. When your friends

and family see you investing your time and money to a cause you care about, they will more likely be encouraged to donate as well.

Ask—Try to ask for a specific dollar amount whenever possible. 4

Direct—You don’t have to fit your entire story in your email, linking to your fundraising page where they can learn more about your story will encourage them to act and donate!

-----------------------------------------------------------------------Where to Start When Asking for Donations:Cast a wide net! Friends, family, colleagues, and your email contact list would be great place to start. When crafting your ask, remember the following:

Make your “call to action” clear—Set goals and whenever possible try to ask for a specific dollar amount. If you ask for a $100 donation, research shows you are more likely to get that amount, rather than the $50 or $25 they may have given otherwise.

Add Photos—Use the stories and images shared below bring your Chemo Pal story to life. Use images whenever possible in emails, social posts, and on your personal fundraising page.

-----------------------------------------------------------------------Chemo Pal Story Template:Moxie, her family, and her Chemo Pal, Ashley are excited to share the story of their match with all of you for this campaign.

This is a story you can copy-and-paste to your personal fundraising page (instructions follow the story) to inspire your friends and potential donors. There is also a video in your personal fundraising page video library to go along with this story.

Moxie’s Story: Thank you for visiting my personal fundraising page to support the Children’s Cancer Association’s Childhood Cancer Awareness Month Campaign!  CCA is a nonprofit delivering transformative moments of JOY to children and teens enduring treatment for serious illnesses, such as cancer.

CCA’s Chemo Pal Mentor Program is fueled by the power of human connection—by matching a caring, trusted, adult friend to accompany children and teens to their hospital treatments, turning an otherwise unpleasant experience into a play session they anticipate.

Ashley has impacted Moxie’s life in such a positive way, bringing Joy during a difficult time through the power of friendship.

Your contribution will help pair a child, like Moxie, with a perfect match, like Ashley!

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Thank you for your consideration and for partnering with CCA to provide sick kids and teens with Joy when they need #MoreThanMedicine.

-----------------------------------------------------------------------Here are the steps to share this inspiring story and video on your page:

1. Go to the website: JoyRx.org/MoreThanMedicine to create your fundraising page.

2. Click sign in on the top right-hand corner and sign in with your credentials.

3. Click the purple “My Webpage” tab.4. In the middle of the page there is a question “Do you want a Video or

Image?” Select Video.5. Under the next section, “Webpage video,” click the “select” hyperlink.6. On the right-hand side in the “Standard Video Library” there are three

video options, select “Moxie’s Story.” 7. Click the grey “Assign” button – this will save the video to your page

and bring you back to the “Edit your Personal Page” webpage.8. On the “Edit your Personal Page” webpage, you will want to copy

Moxie’s text story from above and paste it into the “Edit the text” box.9. Once you complete the steps under “Finish webpage,” you will find a

submit button – click it. You are all set!10. Start fundraising!

-----------------------------------------------------------------------Email Templates:Utilize Your Email Contacts First:Kick off your fundraising efforts by sending an email to each of your prospective donors. For best results, make sure the email is addressed to them personally rather than leading with “Dear Friends.”

Email is the most efficient way for peer-to-peer fundraisers to meet their goals.

Posting on social media alone is not the most effective way to meet your goal. When you start by casting a wide net, you may be surprised by who donates to your page!

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Intro Email Template:

Subject: You Can Make a Difference for a Child with Cancer

Hi [_________],

Did you know that September is Childhood Cancer Awareness Month?

The Children’s Cancer Association is an organization that is near and dear to my heart, which is why I have made a commitment to raise critical funds for CCA this September. My fundraising goal is $___________.

I hope after reading this email, you will be inspired to donate to my campaign.

While research is vital, the reality for many children is they are facing cancer NOW. That’s why I’m supporting CCA; their Joy-based programs focus on creating Joy in the moment – with friendship, music, and nature – to enhance the emotional well-being of pediatric patients battling cancer and other serious illnesses. Because sick kids need more than medicine.

This year, CCA is celebrating the 20th anniversary of its unique Chemo Pal Mentor Program which matches a caring, trusted, adult friend to accompany

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children to their hospital treatments, turning an otherwise unpleasant experience into a play session they look forward to.

This very thoughtful match process has resulted in friendships like Moxie and Ashley. These friendships often extend beyond the hospital setting, making an incredible impact on the lives of the child, their family and mentor alike.

Please join me in supporting CCA today with a tax-deductible donation of [$____], or an amount of your choice. Donate Now. [LINK]

Thank you for your consideration and for partnering with CCA to give sick kids and teens #MoreThanMedicine.

Kind Regards, [Name]

PS. Check out this short video of CCA’s Chemo Pal Mentor Program in action!-----------------------------------------------------------------------

Progress Report Email Template:

Subject: An Update on My More Than Medicine Fundraising Campaign

Dear [Name],8

I hope this email finds you well! I am excited to give an update on our fundraising for Children’s Cancer Association during Childhood Cancer Awareness Month. With your help we have raised [$_____] towards my [$_______] goal!

But we’re not done yet. You can help CCA send kids like Aubry—on the one-year anniversary of her Lymphoma diagnosis—on a four-day NatureRx retreat to CCA’s majestic Caring Cabin on the Oregon Coast with her family.

After the visit, Aubry’s mom, Amy, shared, “We got away from all the extra stress and busyness and just got to be parents enjoying our children and being a family…the most important of all. Thanks again for this opportunity!”

Please consider donating to my page [insert link]. Even a gift of $20 can make a huge difference for a child battling cancer.

Remember, all donations are tax-deductible and help support CCA’s Joy-based programming that creates moments of Joy for kids, teens, and their families.

With Sincere Gratitude,[Name]------------------------------------------------------------------------Thank You Email Template:Thank you emails are an important part of the fundraising process! Be sure to send a thank you email to your supporters within 24-48 hours of their contribution. In addition to this thank you letter, we have included a template for you to share your final fundraising results with your donors.

Subject: Thank you!

Two Graphic Choices:

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Dear [Name],

Thank you so much for your kindness and generosity by supporting my fundraising efforts to benefit the Children’s Cancer Association.

Your donation of [$_______] will help ensure Joy-based programming and the healing power of music, friendship, and nature will continue for kids, teens, and their families.

I could not be more grateful for your investment in CCA and JoyRx.

All of CCA’s programs are delivered to children and families 100% free-of-charge thanks to friends like you. Thank you for partnering with CCA to give sick kids and teens #MoreThanMedicine.as they face cancer and other serious illness.

With heartfelt thanks,[Name]

P.S. Your donation could go TWICE as far if your company has a matching gifts program. Print your donation receipt and check with your Human Resources department to double your impact or check joyrx.org/matching-gifts

-----------------------------------------------------------------------Social Media:

Tag CCA in your social posts:Twitter: @CCAJoyRxFacebook: @ChildrensCancerAssociationInstagram: @CCAJoyRx#MoreThanMedicine

Best Practices for Social Media:

Post often. On average it takes someone seeing your post/ask seven times before they take action.

A picture is worth a thousand words. Posts with images see a significant improvement in clicks, retweets, and conversions.

Go where your audience is. We suggested three social platforms above, but there are a multitude out there. You know your friends and family best – post where you feel you will make the greatest impact.

Don’t Forget a Call to Action! What do you want people to do after seeing your post? It may seem obvious that you want them to donate to

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your fundraising page but tell them in no uncertain terms. If you don’t ask, you won’t receive.

Share CCA’s posts, but also post your own. People are more likely to trust recommendations made by friends and family. There’s a reason you’re involved in our cause – you are welcome to use our suggested posts but personalizing your message will give people insight into why THEY should care too.

----------------------------------------------------------------------------------------Helpful Facts and Statistics you might want to include:

CCA matches more than 200 Chemo Pal mentors each year. More than 1,500 friendships have been made in the 20 years of the

program. Cancer is the second leading cause of death for children 1 to 14 years of age.

o https://www.cancer.net/cancer-types/childhood-cancer/statistics   About 11,060 children in the U.S will be diagnosed with cancer in 2019. 

o https://www.cancer.org/cancer/cancer-in-children/key- statistics.html 

Every day, 43 children are diagnosed with cancer. o https://curesearch.org/Childhood-Cancer-Statistics  

The average age of children diagnosed is six. o https://curesearch.org/Childhood-Cancer-Statistics  

60% of children who survive cancer suffer later effects, such as infertility, heart failure, and secondary cancers.  

o https://curesearch.org/Childhood-Cancer-Statistics   More than 40,000 children undergo treatment for cancer each year. 

o https://curesearch.org/Childhood-Cancer-Statistics   Children’s cancer affects all ethnic, gender, and socio-economic

groups. o https://curesearch.org/Childhood-Cancer-Statistics  

----------------------------------------------------------------------------------------Facebook: For #ChildhoodCancerAwareness Month I have set a goal to raise [$____]

for a cause very near and dear to my heart. No child should have to face cancer, but until we find a cure, @ChildrensCancerAssociation is creating moments of Joy for children in treatment. Please consider donating to help me reach my goal! [LINK TO YOUR PAGE] #MoreThanMedicine

Children and teens facing cancer need #MoreThanMedicine! During #ChildhoodCancerAwareness Month, I have set a goal to raise [$____] for @ChildrensCancerAssociation. CCA focuses on creating Joy to enhance the emotional wellbeing of pediatric patients through music, friendship, and nature. Please donate to help me reach my goal! [LINK TO YOUR PAGE]

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#MoreThanMedicine

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Twitter: Did you know that it's #ChildhoodCancerAwarenessMonth? Childhood

cancer is a cause near and dear to my heart. Please join me in supporting @CCAJoyRx and their free programs of music, friendship, and nature for children facing cancer. #MoreThanMedicine [LINK TO YOUR PAGE]

For #ChildhoodCancerAwarenessMonth I am raising funds for @CCAJoyRx and their Chemo Pal Mentor Program, now in its 20th year! This program has matched more than 1,500 mentors with children facing cancer, providing friendship to kids during their time in the hospital. Please join me in donating: [LINK TO YOUR PAGE]

-----------------------------------------------------------------------------------------Instagram: September is Childhood Cancer Awareness Month. Childhood cancer

causes are statistically underfunded, yet each day 43 children will be diagnosed with cancer in the U.S. alone. Please join me in fundraising for @CCAJoyRx. They focus on creating Joy in the moment to enhance the emotional well-being of pediatric patients. Their JoyRx programs deliver music, nature, and friendship to thousands of seriously ill children and teens. [LINK TO YOUR PAGE in bio or on stories]

In honor of #ChildhoodCancerAwarenessMonth, I am asking for donations to @CCAJoyRx. CCA focuses on providing Joy to pediatric patients through music, friendship, and nature. While we are still waiting for a cure, it’s vital that the children facing cancer NOW enjoy life to the fullest. Please join me in supporting this important cause. [LINK TO YOUR PAGE in bio or on stories]

-----------------------------------------------------------------------------------------How to Turn in Donations:

Online Donations: Any donation made online through your online fundraising page will receive an automatic receipt through the Mobile Cause platform. There’s no need to keep track of these donations; Mobile Cause will do it for you and update the total on your fundraising page.

Offline Donations (Cash or Checks): To receive credit on your fundraising page, donations need to be mailed to our office:

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Children’s Cancer AssociationAttn: More Than Medicine 1200 NW Naito Parkway, Suite 140 Portland, OR 97209

Check Donations Checks should be made out to “Children’s Cancer Association” or “CCA.” Donors will be sent a thank-you note/receipt from CCA to the address on

the check. Please be sure to write “More than Medicine” in the memo line so we

know to credit your fundraising page.--------------------------------------------------------------------------------------

Cash Donations: If cash donors would like a receipt, we need the following information

from the donor*:

Name: _______________________________________________Address: _____________________________________________City, State, Zip: ________________________________________Phone: _______________________________________________Email:________________________________________________Total Donation: _______________________________________

*Your donor will receive a thank you note/receipt from CCA and a staff member will update your fundraising page with the donation and your new total. Please allow five business days from receipt for the update.

--------------------------------------------------------------------------------------Matching Gifts:You may have friends and family who work at companies that provide charitable matching donations—this will help you reach your goal by doubling your incoming donations! Below are some helpful tips to consider regarding matching donations: Each company’s process is different and it’s up to the donor to start the

match. Typically, the company has a form to fill out, either online or offline.

The company will want to see proof of donation (online receipt, copy of check, or receipt for cash). Matching an online gift is easiest due to the auto-receipt.

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Once the donor has made the donation and completed their portions of the matching gift form provided by their company, they may either:o Mail the form and copy of donation to the CCA office to finish the

processo Submit online to their company

Some information they might need: (1.) CCA Tax ID: 93-1181662 (2.) CCA Address: 1200 NW Naito Parkway, Suite 140, Portland, OR 97209

--------------------------------------------------------------------------------------Images:

We have created several images for your social media pages. Click Save As Picture to save it to your device (computer).

Facebook Cover Photo:

Facebook or twitter profile picture, or Instagram post:

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Twitter Banner Options:

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------------------------------------------------------------------------Final Thank You/Results Email:You can never thank your donors too often! Don’t forget to send them a final results email to thank them again for their support and let them know the results of your fundraising efforts!

Subject: Thank you for helping me [meet/surpass] my goal!

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Dear [Name],

Thank you so much for your support of my More Than Medicine fundraising campaign for the Children’s Cancer Association!

With your support, I raised [$_______] to help support CCA’s JoyRx programs like the Chemo Pal Mentor Program, NatureRx, MyMusicRx and Link!

Your generosity means the world to me. This funding ensures that children and families receive these services 100% free-of-charge – thanks to friends like you.

Thank you for partnering with me to support CCA during Childhood Cancer Awareness month to and to give kids more than medicine to help battle serious illness.

With heartfelt thanks,

[Name]

P.S. Your donation could go TWICE as far if your company has a matching gifts program. Print your donation receipt and check with your Human Resources department to double your impact or check joyrx.org/matching-gifts.

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