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#1

Bribery works*. !!

To get customers to follow you on Facebook or Twitter, or to sign up to your mailing list, give them a !

gift or discount. Bam! Instant network.!!

*Please don't use this idea when dealing with law enforcement officers.

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#2

Try putting an iPad in store to use as a display tool. Put images, inspiring links and your online store !

on as bookmarks.!!

It'll work out cheaper than printing nice imagery and you'll look like you're from the future.

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#3

Get random with your customers. Next time !they visit give them a chocolate bar or pot of honey !

or nice soap with no strings attached.! !

Lab rat testing has shown that randomised reward builds greater interest than structured reward.

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#4

Don't forget the first three rules of retail. !Location, location, location. !

!

If you're a retail genius you might beat !a bad location, but a real retail genius !

wouldn't be trying to.

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#5

Get Big Data.!!

Gather intel on your shoppers so you can !get to know them, predict their behavior,!

and enhance their experiences.

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#6

Do you Google? So do your customers. !!

Put yourself on the Google map by listing!on Google Places for Business. !

Also, make sure they can call you directly !from looking you up on a mobile device.

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#7

Giving to charity is good.!!

Studies show that 65% of consumers are influenced by a retailer doing charitable activity. Not that you

needed any other reason to give to charity, of course.

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#8

Instead of a discount, give customers small gifts !with purchase. They will feel more special and it !

will cost you less than losing margin. Have different gifts for different spends.

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#9

Special occasion? Drinks are on you!!!

Throw a party for your customers. Seriously. !Even if they can't make it they'll know you care. !

Plus you'll get good photos to share.

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#10

Get your product into customers' hands with !free samples and giveaways. !

If they love it they'll be back for more. !!

Crack dealers know a thing or two, you know.

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#11

Are you taking mobile payments? Mobile payments will account for $1 trillion in transactions next year. !

!

Try PayPal Beacon.!It's like you're buying something in The Jetsons.

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#12

Make interesting stuff and post it on your !Facebook/blog/Tumblr/MySnapJellyFace. !

!

Sure. But what stuff?!Here are some good tips.

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#13

Get secret shoppers to visit your store. !So secret that you don't even know they are there. !

!

In fact, treat every customer like they could be !a secret shopper.

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#14

Use a loyalty program to keep customers coming !back by earning dollars to spend by spending.!

!

More spending at your store is good, !we can all agree on that.

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#15

Walk around your store and look at everything !like you are your worst enemy. !

!

You'll see a lot of stuff you need to do better. !Then do it better.

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#16

People who leave unhappy tell their friends. !Punish them ingeniously. !

!

No, just kidding - be really nice to them !so they won't be angry, silly.

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#17

Roll out the red carpet for everyone who walks into your store. Don't judge on appearances.!

!

You never know who is going to be your big sale.

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#18

Do you have a mobile phone? !Do you check internet sites on it?!Does your site work on mobile? !

No?!Do we see a problem?

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#19

Play music that you can give away.!!

Tell customers that the music you are playing is !on a Spotify playlist they can check out.

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#20

It is cheaper and easier to keep a current !customer happy than to find a new one. !

So be cheap and easy. !!

No, wait, you know what we mean.

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#21

Check out your competitor stores often and steal !any good ideas they have. Same goes with staff. !

!

But not products. Trust us on that.

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#22

In the unlikely instance that a customer is being !very wrong, that is the very best time to !

remember that they are always right.

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#23

Do something cool with your window. !Like really cool. !

!

It is basically a big free billboard.

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#24

Always be nice to customers. !!

You never know when you might need one.

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